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By GinaRenee Autrey | AEC marketing doesn’t fail from lack of expertise – it fails when firms keep telling safe stories in increasingly noisy markets.

By Stacey Weiss | In today’s AEC market, content without social distribution is invisible, no matter how smart or well written it is.

By Hannah Miller | Great content builds trust by showcasing expertise, culture, and value, creating lasting impressions long before opportunities arise.

By Kathy Nanowski | A strong employee experience leads to a stronger client experience, ensuring sustainable success and differentiation in the market.

By Bob McGee | When employees actively promote themselves, their projects, and their expertise, they enhance their professional credibility and elevate your company’s reputation.

By Mark Zweig | Companies in this industry could be more successful if they spent more time on writing better fee proposals.

Zweig Group is excited to announce the addition of Mailena Urso in the role of Fractional Chief Marketing Officer!

By Mark Zweig | Private equity firms that used to have no interest in AEC are now putting their money into companies in our industry.

By Christina Zweig Niehues | Your firm needs to be where conversations are happening – online.

We don’t know what this year will bring, but by focusing on existing relationships and building stronger relationships, we can ensure long-term success.

By Christina Zweig Niehues | If you don’t have a social media and online marketing strategy for your AEC firm, now is the time to get started.

In our current digital and remote work environment, the basic task of note taking has become enormously important.

Laura joined Hickok Cole 2017 to drive business development efforts firm-wide. Laura takes a task-oriented approach to managing Hickok Cole’s existing relationships and forging new ones. She enjoys directing and learning about the creative and...

In this digital era of PURLs, OKRs, and java scripts, a dimensional mailer and handwritten note are still the best way to grab attention.

Let’s try to tell our story so that we can go above and beyond the traditional marketing that AEC firms are known for. Think about some of the most iconic advertisements of the past. Many...

Regardless of what else the future holds for B2B marketing, one thing is certain: Content marketing is here to stay. Marketing communications. Social media. Graphic design. Media relations. Proposals. Internal communications. Event engagement. Brand management....

They count, and they need to be made across numerous fronts if you want to get your foot in the door with a new client. As the saying goes, first impressions count. Although much of...

What can I do for you today? As it turns out, perhaps not a whole lot, but in a crunch, a little can go a long way. It’s a simple enough question. But how often...

Expert message Barton Associates (York, PA), a 57-person MEP engineering firm, created a marketing campaign to target their two niche markets: education and healthcare. The campaign took home fourth place in Zweig Group’s Marketing Excellence...