The Zweig Letter

How you dress and how you work send a powerful statement to everyone around you – just make sure it’s the right one. A company has a brand, and so do you. It’s called your...

Register for the seminar and receive the 2017 Project Management Study for free. EXCELLENCE IN PROJECT MANAGEMENT was specifically developed to support Project Managers in AEC firms. Many architects, engineers, planners, and environmental consultants receive...

This is the second installment of the Modern Marketing for the AEC Industry series. Click here to read the first installment. What is the first thing you do when you wake up in the morning?...

Serving others before serving yourself sounds noble, but if you are low on your own priority list, it’ll show in poor performance. If you’re a fellow frequent traveler, you’ve probably heard the safety announcement that...

Summertime is here. If you aren’t someone like me who travels all year round, odds are you’ll be going somewhere this summer. Since I’ve been doing this stuff for 37 years and been practically everywhere...

There’s no silver bullet for hiring the right people, but that shouldn’t stop you from at least building a baseline for your talent expectation. I’ve been back at Zweig Group for a little over two...

Clients want to learn about your firm’s capabilities, resources, and experience, but only as it relates to them and their projects. One of the best-known songs in the Pink Floyd catalogue includes a voiceover that...

President of WestLAND Group, Inc. (Best Firm #41 Multi-discipline and Hot Firm #45 for 2017), a full-service civil engineering and land surveying firm based in Ontario, California. By Liisa Andreassen Correspondent “It’s important to identify...

Albuquerque, N.M. – Tenants of a new, build-to-suit building – Souder, Miller & Associates (SMA), one of Albuquerque’s largest engineering, environmental, and surveying firms; along with New Life City Church, a growing Albuquerque church –...

Zweig Group, a full-service AE consulting firm based in Fayetteville, Arkansas, facilitated WGI’s acquisition of Carl Walker, Inc., a deal that gives the buyer a 12th business line, nearly 400 associates, and an important footprint...

This is the first article in a new series detailing Modern Marketing in the AEC Industry. Learn how to use the tools that will make your marketing more effective without wasting your time. The Achilles’...

It dawned on me the other day when we had to order new business cards and were reviewing job titles for our people in my design/build/contracting/development company that we have a big problem. It seems...

When a client selects another firm, learn why and stay in touch. Who knows, you just might win the next round. Think back to your childhood. Did you play on a sports team that had...

CEO of BIG RED DOG Engineering & Consulting (Best Firm Multi-discipline #47 and Hot Firm #65 for 2017), a 105-person multi-discipline engineering firm based in Austin, Texas. By Richard Massey Managing Editor “As individuals and...

Generational ownership and leadership transitions pose unique challenges. Anyone you promote to the highest level must be cut from the right cloth. The statistics bear repeating: Most professional services firms are aging at the top....

When it comes to large projects that affect a lot of people, a multi-pronged communications effort is the best way to bring stakeholders together. When planning regional infrastructure projects, getting the right amount of engagement...

CEO of BIG RED DOG Engineering & Consulting (Hot Firm #65 for 2017), a 105-person multi-discipline engineering firm based in Austin, Texas. By Richard Massey Managing Editor “It’s been true since day one and remains...

What can you use in a proposal? As it turns out, if you are careful with how you include the information, quite a bit. I was recently asked about including a person’s experience with a...

One of the best things we can do as leaders is create more leaders, but to be effective, the effort must be deliberate. It’s a rare organization that succeeds without a solid succession plan identifying...

Regardless of what else the future holds for B2B marketing, one thing is certain: Content marketing is here to stay. Marketing communications. Social media. Graphic design. Media relations. Proposals. Internal communications. Event engagement. Brand management....

After 37 years of working in one industry, you eventually become aware of just about every bit of what passes for “conventional wisdom” in this business. Some of it may seem logical on the surface...

EAPC Architects & Engineers (Grand Forks, ND), the 130+ person architecture and engineering firm, took home third place in Zweig Group’s Marketing Excellence Awards in the website category. The website was launched in celebration of...

FAYETTEVILLE, Ark. (June 12, 2017) – Zweig Group has announced the winners of the 2017 Marketing Excellence Awards. The Marketing Excellence Awards recognize outstanding and effective marketing in the architecture, engineering, planning, and environmental consulting...

You might think a Facebook post about a stolen office stapler is cute, or that an Instagram photo of donuts in the breakroom is quaint. Think again. In my last article, we covered some tips...