Zweig Media: TZL Extra - Interview #3 with Will Schnier CEO of Big Red Dog

Nov 01, 2016

Thanks for checking out our TZL Extra video series here at Zweig Group. Our goal is to bring you the best and brightest minds leading the Design Industry. In this episode, we have Will Schnier, CEO of Engineering Firm Big Red Dog based in Austin, TX with us. They say great things come in three's and we think this third interview with Will will not disappoint. Branding is the focus of this interview. Will gives us a peek behind the branding and marketing curtain at Big Red Dog. He discusses how they came up with the name of the firm, their value proposition, what a culture that demands excellence looks like, and what allowed them to grow from three to 100 people in less than seven years. Now that they have offices throughout Texas and a growing client base Will shows us how a Millennial-led company can be wildly successful in the Design Industry. He shares his firm's mission statement:
"To make our clients more successful while we make the engineering business cool!"
Will is indeed building a brand and company worth noting in the Design Industry. Check out this interview to learn some of his secrets. You may figure out why, in his words, "Big Red Dog has been Stodge Free Since 2009!" Enjoy the latest iteration of The Zweig Letter podcast on video and let us know what you think about this format. See you next time! Additional Information: Contact: @MarkZweig Sponsor: FREE GIFT! Get 6 FREE Weeks of The Zweig Letter. Visit and subscribe today! CLICK HERE and Subscribe to the Zweig Letter Podcast For more information on The Zweig Letter Podcast contact Randy Wilburn or @RandyWilburn

About Zweig Group

Zweig Group, three times on the Inc. 500/5000 list, is the industry leader and premiere authority in AEC firm management and marketing, the go-to source for data and research, and the leading provider of customized learning and training. Zweig Group exists to help AEC firms succeed in a complicated and challenging marketplace through services that include: Mergers & Acquisitions, Strategic Planning, Valuation, Executive Search, Board of Director Services, Ownership Transition, Marketing & Branding, and Business Development Training. The firm has offices in Dallas and Fayetteville, Arkansas.