The Changing Face of Marketing
We went to see my Mom and Dad in Kirkwood, Missouri, last weekend, for my Mom’s 85th birthday. While I was there, we had a lively discussion with my 85-year-old father, my 55- and 52-year-old...
We went to see my Mom and Dad in Kirkwood, Missouri, last weekend, for my Mom’s 85th birthday. While I was there, we had a lively discussion with my 85-year-old father, my 55- and 52-year-old...
Architects, engineers, and planners are always talking about what they will do to keep their clients happy. In marketing meetings, repeat business statistics of 80% or better are bandied about with pride, and chests are...
Every year, after we announce the winners of The Zweig Letter Hot Firm List, we get contacted by other firms wondering why they are not on the list. It’s always one of two reasons: Either...
In observing firm leaders of A/E and other firms over the years, one quality stands out in the best of them. These leaders do something that endears them to all in their employ— they deflect...
It’s time to call an end to something that there are entirely too many of in A/E/P and environmental firms everywhere— lazy marketing directors. I am talking about those marketing directors who do very little...
I got up this morning to an e-mail from one of my old clients and friends, Kit Miyamoto, CEO of Miyamoto International (Sacramento, CA), a fantastic structural engineering firm. He sent it at 4-something a.m....
There’s a lot of interest in training in A/E/P and environmental firms. But, there’s also nearly as much money and time wasted on training in these same firms. I’ve been both a provider and participant...
There’s something about the entire design and construction industry when it comes to doing projects— we just don’t spend enough time on communication. I think there are a number of reasons for this persistent state....
I got a call from a friend and old client of mine recently. He’s down right now— and has been for months. His small design firm just isn’t doing very well, at least not compared...
For this, our annual “A/E Firm of the Future” issue, you will see a lot of predictions. Therefore, I thought I would throw in my two cents’ worth of predictions on what that firm of...
I recently accepted a more permanent position at The Walton College of Business, part of the University of Arkansas at Fayetteville. My role is teaching entrepreneurship classes to undergraduates, as well as promoting our entrepreneurship...
There are many experts on time management that I see used periodically by A/E and environmental firms. These people are brought in from the outside to help train our principals, PMs, and technical and design...
I’ve said it before. The standards— what we expect— from people who are supposed to sell the work to keep our staffs busy in our A/E and environmental firms— are woefully low. Forty calls a...
Those who knew me way back when could tell you that, in my younger days, I was more rigid in my beliefs, more certain of my direction, and generally a lot less flexible than I...
A recent article in Fast Company magazine focused on Despair, Inc., the makers of calendars and posters that poke fun at those motivational posters from companies like Successories and others. The fact that Despair, Inc....
Here’s something I have observed in many different A/E and environmental firms around the country— certain employees who act as if they don’t understand how critical it is for them to be responsive. This one...
I’m no fan of most of the performance appraisal systems I see used in A/E/P and environmental consulting firms. The simple fact of the matter is they don’t work. They don’t motivate anyone to do...
A lot of design and environmental firm principals have been around a long time— they’re an average of 48 years old. That means that they have probably been doing this work for 20-25 years or...
Every A/E and environmental firm experiences those inevitable departures of key employees. After the notice is turned in and the hand-wringing, self-flagellation, and/or angry statements come out from management, the next question is, “Now what?”...
When it comes to project management for A/E/P and environmental firms, there’s one thing we all agree on— it could be done better. I won’t even begin to attempt to postulate why that’s the case....
I should be reading now, sitting here in my tight blue “pleather” Northwest Airlines seat on my umpteenth flight this month. But I’m not. Instead, I just wasted a half hour on “Brick Breaker,” a...
This is a question that I see the majority of principals of A/E/P and environmental firms wrestling with. Should they sell their firm to a larger company, get liquid, and ready themselves for the next...
With my work as a board member for the College of Business at Southern Illinois University, and the teaching I’m doing at the University of Arkansas this semester, I have found myself giving a lot...
When it comes to predicting the future of a successful A/E or environmental enterprise of any sort, what’s more important— the market conditions, the passion of the individuals leading it, or the unity of those...