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Search results

10 results found for “sara parkman”

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  • Why either/or thinking fails leaders

    Why either/or thinking fails leaders

    May 24, 2026

    By Greg Sepeda | The best leaders resist false choices and build the capacity to operate within tension while maintaining clarity, discipline, and forward momentum.

    Read
  • The Zweig Letter | March 16, 2026

    The Zweig Letter | March 16, 2026

    March 15, 2026

    The leading source of business management insights, research, and strategies tailored specifically for leaders of AEC firms.

    Read
  • What emerging leaders really want

    What emerging leaders really want

    March 15, 2026 | Sara Parkman

    By Sara Parkman | Rising Stars reveal what today’s young AEC leaders truly value in their firms.

    Read
  • The Zweig Letter | February 9, 2026

    The Zweig Letter | February 9, 2026

    February 08, 2026

    The leading source of business management insights, research, and strategies tailored specifically for leaders of AEC firms.

    Read
  • The engagement crisis you can’t ignore

    The engagement crisis you can’t ignore

    February 08, 2026 | Sara Parkman

    By Sara Parkman | AEC firms that fail to invest in young professionals today will struggle to find leaders tomorrow.

    Read
  • A new chapter for The Zweig Letter

    A new chapter for The Zweig Letter

    November 30, 2025 | Sara Parkman

    By Sara Parkman | The Zweig Letter is moving forward, shifting to more dynamic digital formats that better serve AEC leaders.

    Read
  • What makes an internship impactful

    What makes an internship impactful

    November 02, 2025

    By Isabel Rickaby | The most effective internships don’t just prepare students for the workforce, they inspire them to envision their role in their chosen career.

    Read
  • Say “Yes, and…” to better leadership

    Say “Yes, and…” to better leadership

    September 28, 2025

    By Michael Makris | Several of improv’s most fundamental rules are very much related to leadership and professional growth.

    Read
  • Marketing that works

    Marketing that works

    June 22, 2025 | Sara Parkman

    By Sara Parkman | The top 2025 Marketing Excellence Award winners share how strategy, authenticity, and collaboration drive real AEC marketing impact.

    Read
  • What young leaders want

    What young leaders want

    June 22, 2025 | Sara Parkman

    By Sara Parkman | Zweig Group’s 2025 Rising Stars share what inspires purpose, loyalty, and change in the AEC workplace.

    Read
  • How to maintain a steady backlog

    How to maintain a steady backlog

    May 04, 2025

    By Matt Verderamo | These four  steps will earn your business a steady backlog, empowering you to chase your strategic goals.

    Read
  • What are we made of?

    What are we made of?

    April 27, 2025

    By Liam Watson | These four virtues will help you survive and thrive in all parts of daily life, both personally and professionally.

    Read
  • Big game strategy

    Big game strategy

    April 20, 2025

    By Mercedez Thompson | As our industry and client expectations evolve, so must our strategies for winning complex, high-stakes project pursuits.

    Read
  • SCHRADERGROUP joins national architecture firm Hord Coplan Macht

    SCHRADERGROUP joins national architecture firm Hord Coplan Macht

    April 17, 2025

    Zweig Group is proud to announce SCHRADERGROUP, a Pennsylvania-based architectural, interior design, and structural engineering design firm, has joined its client Hord Coplan Macht, an integrated architecture, landscape architecture, interior design, and planning firm.

    Read
  • Unlimited opportunity: Chris Wilde

    Unlimited opportunity: Chris Wilde

    April 06, 2025

    By Liisa Andreassen | CEO of Dunaway (Fort Worth, TX), a leading independent multi-discipline design firm in Texas.

    Read
  • From vision to victory

    From vision to victory

    March 30, 2025

    By Ashley Heinnickel | Set yourself up for success, stay focused, and communicate well in order to sustain momentum in strategic plan implementation.

    Read
  • The last of my kind

    The last of my kind

    March 30, 2025

    By Kevin Norgaard | Together, younger and older employees create a dynamic and innovative workplace where every generation has something valuable to offer.

    Read
  • Prioritizing performance over perception

    Prioritizing performance over perception

    March 23, 2025

    By Tiara Marcus | True leaders tune out the noise and let their expertise, talent, and technical understanding speak for itself.

    Read
  • Get out of doing everything you can – mostly

    Get out of doing everything you can – mostly

    March 16, 2025 | Mark C Zweig

    By Mark Zweig | As a leader or manager, you are probably super busy and will get stuck if you cannot offload a lot of what you have to do.

    Read
  • In the driver’s seat

    In the driver’s seat

    March 16, 2025

    By Sara Grayum | By collaborating closely, marketing and business development can craft stories that will steer your firm toward success.

    Read
  • Building trustworthy relationships

    Building trustworthy relationships

    March 16, 2025

    By Duncan Robertson | When we intentionally build connections focused on authenticity, we create healthy, long-lasting relationships that drive a return-on-investment.

    Read
  • TZL March 10, 2025

    March 09, 2025

    https://online.flippingbook.com/view/937853843/

    Read
  • Four questions

    Four questions

    February 23, 2025

    By Matt Verderamo | Finding a mentor can provide direction, accelerate career growth, and offer valuable insights, but it requires commitment and openness.

    Read
  • Find your North Star

    Find your North Star

    February 23, 2025

    By Morgan Stinson | Leading with purpose helps firms navigate uncertainty by reinforcing values, fostering trust, taking ownership, and turning challenges into opportunities.

    Read
  • Client experience starts within

    Client experience starts within

    February 23, 2025

    By Kathy Nanowski | A strong employee experience leads to a stronger client experience, ensuring sustainable success and differentiation in the market.

    Read
  • Lessons learned as a podcast host

    Lessons learned as a podcast host

    February 16, 2025

    By Guy Geier | These conversations challenge conventional thinking, inspire innovation, and foster collaboration.

    Read
  • A few things I have learned recently

    A few things I have learned recently

    February 16, 2025 | Mark C Zweig

    By Mark Zweig | Embracing curiosity, open-mindedness, and positive thinking leads to personal growth, stronger connections, and greater success in life and business.

    Read
  • The long view on generative AI

    The long view on generative AI

    February 16, 2025

    By Sam Liao | Like electronic scientific calculators, personal computers, and CAD systems – generative AI is just another new tool in our toolbox.

    Read
  • The forest and the trees

    The forest and the trees

    February 09, 2025

    By Sarah R. Adams-Slominski | Step back and check in on how your employees are doing, learn what they care about, and discover what helps them stay engaged in their work.

    Read
  • Disagreeable agreements

    Disagreeable agreements

    February 09, 2025

    By Lauren Martin | Design firms need to be vigilant about clauses and language that have the potential to significantly expand their risk while undermining their insurance protection.

    Read
  • Standout leadership: Tim Schroeder

    Standout leadership: Tim Schroeder

    February 09, 2025

    By Liisa Andreassen | President of Neumann Monson Architects (Iowa City, IA), a firm that creates exceptional spaces for living, working, learning, and playing.

    Read
  • Culture as a catalyst for success

    Culture as a catalyst for success

    February 02, 2025

    By Carlo Lebron | Take the time to define your culture, engage your team, and make this a central part of your operational strategy – the rewards are well worth the effort.

    Read
  • Is remote work here to stay?

    Is remote work here to stay?

    January 19, 2025 | Sara Parkman

    By Sara Parkman | AEC firms remain largely committed to flexible options that benefit both firms and their employees.

    Read
  • Shaping the future

    Shaping the future

    November 10, 2024 | Sara Parkman

    By Sara Parkman | The 2024 Rising Stars shed light on how the next generation of AEC professionals is driving innovation and strengthening firm culture in a rapidly changing environment.

    Read
  • Are you paying enough?

    Are you paying enough?

    October 06, 2024 | Sara Parkman

    By Sara Parkman | Compensation trends reveal critical strategies to boost employee retention and satisfaction.

    Read
  • TZL September 30, 2024

    September 29, 2024

    https://online.flippingbook.com/view/251407025/

    Read
  • A spotlight on marketing excellence

    A spotlight on marketing excellence

    July 28, 2024 | Sara Parkman

    By Sara Parkman | Zweig Group’s 2024 Marketing Excellence Award winners share the strategies behind their winning campaigns and the impact on their firms’ success.

    Read
  • Recruiting and retention trends

    Recruiting and retention trends

    December 20, 2023 | Sara Parkman

    By Sara Parkman | The success of any firm relies heavily on finding the right candidates, but this process can be complex and costly.

    Read
  • Recruiting and retention trends

    Recruiting and retention trends

    December 17, 2023 | Sara Parkman

    By Sara Parkman | The success of any firm relies heavily on finding the right candidates, but this process can be complex and costly.

    Read
  • TZL November 6, 2023

    November 05, 2023

    https://online.flippingbook.com/view/409853864/

    Read
  • Better benefits for retention

    Better benefits for retention

    August 20, 2023 | Sara Parkman

    By Sara Parkman | Competitive employee benefits play a critical role in addressing recruiting and retention challenges in AEC.

    Read
  • TZL July 31, 2023

    July 30, 2023

    https://online.flippingbook.com/view/351760842/

    Read
  • Staying true: Kaley Konecny

    Staying true: Kaley Konecny

    February 05, 2023

    By Sara Parkman | Human resources director at CORE Consultants, Inc., a professional services firm that empowers its people to thrive at home, at work, and in their community.

    Read
  • TZL October 24, 2022

    October 23, 2022

    https://online.flippingbook.com/view/866818245/

    Read
  • TZL October 17, 2022

    October 16, 2022

    https://online.flippingbook.com/view/1463501/

    Read
  • TZL October 10, 2022

    October 09, 2022

    https://online.flippingbook.com/view/336161347/

    Read
  • Zweig Group’s 2022 ElevateHER cohort

    Zweig Group’s 2022 ElevateHER cohort

    July 31, 2022

    By Sara Parkman | This year’s cohort has picked up where previous groups left off – taking on creative ideas to solve both historic and emerging challenges.

    Read
  • Zweig Group wins multiple Hermes Creative Awards

    Zweig Group wins multiple Hermes Creative Awards

    May 17, 2022 | Shirley Che

    Zweig Group is proud to announce it has won six Hermes Creative Awards for its publications, conference, and website redesign. Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing, and...

    Read
  • TZL May 9, 2022

    May 08, 2022

    https://online.flippingbook.com/view/136352250/

    Read
  • TZL April 11, 2022

    April 10, 2022

    https://online.flippingbook.com/view/187304812/

    Read
  • TZL February 21, 2022

    February 20, 2022

    https://online.flippingbook.com/view/48474520/

    Read
  • TZL January 31, 2022

    January 30, 2022

    https://online.flippingbook.com/view/572010865/

    Read
  • TZL December 27, 2021

    December 26, 2021

    https://online.flippingbook.com/view/621606962/

    Read
  • TZL December 13, 2021

    December 12, 2021

    https://online.flippingbook.com/view/582838317/

    Read
  • Win together: Jim Croft

    Win together: Jim Croft

    November 14, 2021

    By Liisa Andreassen | Owner of Croft, Inc. (Acworth, GA), a full-service architecture and engineering firm that serves clients nationally in many diverse markets of the public and private sectors.

    Read
  • TZL November 15, 2021

    November 14, 2021

    https://online.flippingbook.com/view/1006571815/

    Read
  • Empathy: Towarnicki & Goldschmidt

    Empathy: Towarnicki & Goldschmidt

    August 29, 2021

    By Sara Parkman | They are the senior principal and president of Genesis (Blue Bell, PA), a full service firm that delivers facilities for life-saving therapies.

    Read
  • Leading change: Jennifer Bennett

    Leading change: Jennifer Bennett

    February 28, 2021

    By Sara Parkman | President of Shive-Hattery (Cedar Rapids, IA), a multi-disciplinary architecture and engineering firm that recognizes the power of design in transforming the human experience.

    Read
  • Represent everyone: Shannon Acevedo

    Represent everyone: Shannon Acevedo

    January 31, 2021

    By Sara Parkman | Improved representation improves our ability to problem-solve, to be strategic with our strengths, and to think critically and comprehensively about topics.

    Read
  • Character: Randy Wilburn

    Character: Randy Wilburn

    July 14, 2020

    As an accomplished speaker, consultant, trainer, and business coach, Wilburn helps professionals become better leaders, better communicators, and better people.

    Read
  • Family legacy: Brian DiSabatino

    Family legacy: Brian DiSabatino

    February 03, 2020

    CEO of EDiS (Wilmington, DE), a fifth generation family-owned firm that has been thriving in the same region for more than a century.

    Read
  • A successful firm

    May 06, 2019

    As a 100 percent ESOP, 50-year-old Pennoni has the culture, history, and staying power to improve the lives of its employees and the community it serves.

    Read
  • Being a better supervisor

    April 22, 2019

    “A lot of managers in AEC firms – design and technical people who have become managers – need to learn a few supervisory basics.”

    Read
  • Using probability theory

    March 18, 2019

    “Even if you don’t apply it to your business, knowing probabilities of success will at least keep you from buying scratch tickets or blowing your cash in a slot machine at a casino somewhere!”

    Read
  • Keeping those good people

    February 25, 2019

    “Just as it is easier (and cheaper) to keep an existing client than to get a new one, so goes it for your employees. Keeping good people is essential to your firm.”

    Read
  • Gaining acceptance as a newly hired manager

    January 21, 2019

    “It’s crucial that the individual manager work hard to gain acceptance. Not doing so will almost inevitably lead to getting shot in the back.” While it’s best if you can promote from within, there are...

    Read
  • Making an effective transition

    December 10, 2018

    “So many firms in the AEC business are making transitions right now. Aging boomers in their 60s and 70s are selling down, and their chosen successors are taking the reins.” So many firms in the...

    Read
  • The “L” word, revisited

    October 01, 2018

    I have said it before. I am worn out from all the talk about leadership versus management, Level 5 leadership, servant-leader leadership, and the rest of it. The “L” word – leadership – sure is...

    Read
  • Finding ideal business partners

    September 24, 2018

    Picking the ideal business partner or partners is an inexact science, but a critical one nevertheless. The subject of how people find business partners in the AEC industry is one that is rarely discussed. Usually,...

    Read
  • Conference call: Bret Weiss, part 1

    August 13, 2018

    Co-founder, president and CEO of WSB (Hot Firm #34 for 2018), a 475-person, full-service consulting and design firm based in Minneapolis. By Liisa Andreassen Correspondent “Early on, I paid too much attention to those who...

    Read
  • 1-2-3

    1-2-3

    September 09, 2016

    While the numbers behind failure are staggering, when you look at the characteristics of successful M&A transactions, the math is pretty simple. M&A transactions can fall apart for dozens – maybe even hundreds – of...

    Read
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