A common misstep
A lot of AEC firms fall into the trap of neglecting their marketing departments because the work is not billable. Marketers need to fight back with consistent effort.
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A lot of AEC firms fall into the trap of neglecting their marketing departments because the work is not billable. Marketers need to fight back with consistent effort.
I get to see a lot of proposals and qualification documents from A/E/P and environmental consulting firms of all types and sizes. In most cases, there’s plenty of room for improvement. Consider the following: Length:...