Marketing vs. sales
Marketing is the backbone of sales and business development, so be proactive and stop thinking of it as just an overhead function. I am passionate about marketing. Everyone who works with me knows it. I...
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Marketing is the backbone of sales and business development, so be proactive and stop thinking of it as just an overhead function. I am passionate about marketing. Everyone who works with me knows it. I...
Distinguishing between marketing and sales offers a true perspective of investment. We have a problem in this industry. Many of us have a simple-minded perspective of “marketing.” For many firms, the marketing department is a...