Safe marketing is the riskiest choice
By GinaRenee Autrey | AEC marketing doesn’t fail from lack of expertise – it fails when firms keep telling safe stories in increasingly noisy markets.
10 results found for “opportunity qualification”
By GinaRenee Autrey | AEC marketing doesn’t fail from lack of expertise – it fails when firms keep telling safe stories in increasingly noisy markets.
By Adam Langley | Time is a finite resource, but by effectively managing it, you’ll contribute to your individual success and the long-term prosperity of your firm.
By Tiara Marcus | True leaders tune out the noise and let their expertise, talent, and technical understanding speak for itself.
By Rachel Lindblade | Discover how sustainable building design can drive significant cost savings in 2024 and beyond.
By Mercedez Thompson | Win themes should tell a compelling story about why your firm should win a client’s work, but without the right strategy they can inadvertently lose you the deal.
By Javier Suarez | We must hit the pause button at several junctions in our marketing and business processes to discuss the “why.”
By Jeremy Clarke | Job descriptions need radical simplification for authenticity, brevity, and impact in attracting top talent.
By Leslie Jenkins | Instead of trying to impress potential clients, focus on emotional intelligence, really listening, and creating relationships built on common goals and trust.
By Jeremy Clarke | Use these four common sense pillars to build your firm’s compensation strategy.
By Mitch Fortner | As demand for our industry’s services continues to increase, the firms that listen to their employees and evolve to meet their needs will continue to grow.
By Mark Zweig | The payoff is a more valuable company that is healthier and provides more opportunities for its employees.
By Josh Blair | This intriguing and fulfilling career path leads to new experiences, new opportunities, and new ways to expand your skills every day.
By Mark Zweig | If you’re not doing a good job with these, you’re losing an opportunity to further your culture and to provide meaningful motivation to your employees.
By Carol Martsolf | What better way to show top talent that you care about their futures than to invest in those futures?
By Mark Zweig | An enduring firm will be worth much more – through an internal or external sale – than one where some of these issues are not addressed.
By Mark Zweig | Firm owners need to be thinking about and planning for the huge wave of business that’s coming just around the corner.
By Liisa Andreassen | CEO of Garmann Miller (Minster, OH), a multi-discipline design firm that impacts communities through dedicated service and smart design.
By Julie Benezet | Mentors do not fight for candidates’ advancement opportunities. That is the job of champions.
By Jane Lawler Smith | Make sure your marketing uses fresh ingredients, is thoughtfully assembled, and temptingly delivered.
By Mark Zweig | The leadership abilities of you firm’s principals and managers will determine your collective success this year.
When you underestimate the proposal and fail to invest in its development, you risk losing money and wasting business development resources.
Co-founder and principal at CWE (Fullerton, CA), a civil engineering, water resources, and environmental engineering firm whose experts pledge to create a better tomorrow, today.
Chairman and CEO of Mabbett & Associates, Inc. (Bedford, MA), a verified Service-Disabled Veteran-Owned Small Business.
A lot can go wrong while establishing an office in a new market, but if you find a niche and hire strategically, you can succeed.
Founders of HILGARTWILSON (Phoenix, AZ), an exemplary multidisciplinary firm that was formed in the middle of the Great Recession.
The R&D tax credit is the most widely applicable and powerful tax incentive, but it’s not the only one AEC firms should take advantage of.
President of Reaveley Engineers, a national structural engineering firm based in Salt Lake City, Utah.
President of PDC Engineers (Best Firm Multidiscipline #45 for 2018), a 100-person firm headquartered in Fairbanks, Alaska.
West Palm Beach, FL – David Wantman, PE proudly announces that he will be sharing the leadership of WGI with newly hired president, Gregory Sauter, PE and that he will step fully into the role...
President and founder of Brudis & Associates, Inc. (Hot Firm #36 and Best Firm Multi-discipline # 51 for 2016), a 90-person firm based in Baltimore. By Liisa Andreassen Correspondent “While I like to say we’re...
The collective achievement of any given AEC firm is oftentimes shared only with prospective clients during the proposal process, and that’s a lost opportunity. Every few years, I find myself working closely with our corporate...
Ditch the sleazy misconceptions. When you’re talking about how much enjoyment and pride you take in your work, and making connections, you’re selling. What sets you apart? That question is asked of all of us...
Company culture is about much more than the fun you have, the events you sponsor, time off, and cushy health benefits. Our personal core values are developed from an early age. For me, they were...
Employees can help attract, recruit, and retain great talent in a tight labor market, so look to them as an augment for HR. A steady stream of job postings for engineers, architects, and construction workers...
CEO of Coffman Engineers (#62 Hot Firm for 2016), a 400-person virtual, multi-discipline firm with offices across the West Coast, Alaska, Hawaii, and Guam. By Liisa Andreassen Correspondent “Outside members can act like guests at...
Marketing is the backbone of sales and business development, so be proactive and stop thinking of it as just an overhead function. I am passionate about marketing. Everyone who works with me knows it. I...
Chairman and CEO of Maser Consulting P.A. (#12 Best Firm Multidiscipline and #16 Hot Firm for 2016), a 650-person firm with 22 offices across eight states. By Liisa Andreassen Correspondent “The most important formula for...
The talent war is here. Building a bigger pipeline of leaders and doing it much earlier in their careers is critical if you want to win. We sometimes have too much tradition and are slow...
President and CEO of ISG (Hot Firm #58 for 2016) a 200-person architecture, engineering, and environmental planning firm based in Mankato, Minnesota. By Liisa Andreassen Correspondent With the recent acquisition of Green Bay-based Raasch Associates,...
SAN ANTONIO, TX – Westwood Professional Services Inc. (Westwood,) a top-ten ranked engineering and surveying firm by Zweig Group and POB Magazine, announced today that it completed the acquisition of San Antonio, TX-based civil engineering...
Philadelphia firm undertakes huge effort to improve CRM, update brand, and otherwise remain ahead of the curve. For Pennoni (Hot Firm #48 for 2016) marketing “success” can be viewed in a variety of ways –...
Klohn Crippen Berger (Vancouver, BC) – a 500-person international engineering, geoscience, and environmental consulting firm – is taking home first place in Zweig Group’s 2015 Marketing Excellence Awards in the External Newsletter category for its...
Over-confidence going into a proposal or interview can create a self-fulfilling prophecy; front-runners must be sure to wow clients. We have all been there. We find out we are short-listed for that project that we...
Embracing marketing to set you apart from everyone else can change your business – and your life – for the better. Good marketing has the power to change your firm – and your life. If...
Press Release: May 2, 2011 FAYETTEVILLE, Ark. (May 2, 2011) – Industry leader Daniel A. Cuoco will become the editor of Structural Engineer (formerly Structural Engineering & Design), effective June 1, 2011. The magazine is...
I was talking with an old acquaintance recently— a principal in a very successful international planning and design firm— about how things were going for him and his firm. In spite of some rocky times...
I recently witnessed a transformation. An old-line A/E firm that had been on the decline for about four years decided they’d finally had enough. Their top management reallocated their energy and efforts to one thing—...
Every single firm we deal with at Zweig White & Associates, Inc. could benefit from working on their hiring process. Everyone in the A/E/P and environmental business agrees that it’s hard to hire. Well here...
No doubt about it, all of us who are managers in an A/E/P or environmental firm have to face some tough situations from time to time. They aren’t usually “fun” decisions, or situations that give...
What’s the best way to motivate staff people? When faced with that question, most firm principals think about what to give them. The experts tell us to pay spot bonuses for an effort that goes...