Injecting new life into your marketing
By Mark Zweig | AEC firms that want better marketing need to sound more human, move faster, and stop hiding behind safe, forgettable messaging.
304 results found for “marketing materials”
By Mark Zweig | AEC firms that want better marketing need to sound more human, move faster, and stop hiding behind safe, forgettable messaging.
By Sarah Kinard | Economic shifts, regulatory change, technology, and evolving client expectations rarely arrive as disruption – they appear first as signals.
Zweig Group is the leading advisory firm for the AEC industry, providing expert guidance across the entire M&A lifecycle. With deep industry knowledge and decades of experience, we help firms navigate transactions, maximize value, and...
By Stuart McLendon | When economic data grows less reliable, long-term AEC planning becomes a far riskier bet.
By Mark Zweig | Succession fails when managers cling to control instead of building leaders behind them.
By Tom Godin | In AEC M&A, the real risk isn’t finding deals; it’s being unprepared to integrate them.
By Mark Zweig | AEC firms thrive when marketing, HR, finance, and IT stop acting as support functions and start driving strategic growth.
Zweig Group is the leading advisory firm for the AEC industry, providing expert guidance across the entire M&A lifecycle. With deep industry knowledge and decades of experience, we help firms navigate transactions, maximize...
By Sara Grayum | In a world where perception drives engagement, the AEC industry is waking up to a new kind of visibility.
By Liisa Andreassen | President and COO of OBMI (Miami, FL), a global master planning, architecture, and design firm.
By Tom Godin | Innovation in AEC must create measurable value for owners through smarter, more sustainable solutions.
By Mark Zweig | Most AEC firms play it safe with bland marketing, but bold, consistent outreach is what actually drives results.
By Sara Parkman | The top 2025 Marketing Excellence Award winners share how strategy, authenticity, and collaboration drive real AEC marketing impact.
By Kate Gray | Utilizing technology built around your best work can become an inspiration tool for marketing teams.
By Jennifer Nelson | With informed planning and strategic flexibility, AEC firms can continue to thrive and deliver, even in turbulent times.
By Mark Zweig | Firms with owners who really understand how powerful this idea is don’t do things like all the other firms in our business.
By Kyle Ahern | The latest data reveals rising firm values, stable key metrics, and the impact of market forces on AEC valuations.
By Stuart McLendon | In uncertain waters, let strong financial leadership be your north star.
Fayetteville, AR – Zweig Group, a leading provider of advisory services, research, and education for the architecture, engineering, and construction (AEC) industry, has released its 2025 Valuation Report of AEC Firms. This latest edition continues the...
Zweig Group is the leading advisory firm for the AEC industry, providing expert guidance across the entire M&A lifecycle. With deep industry knowledge and decades of experience, we help firms navigate transactions, maximize value, and...
By Emily Gaines | The words and numbers used to describe design concept, building component, and client goal form a dataset that guides decisions and improves project success.
Kristin Kautz delves into the evolving landscape of AI, emphasizing its transformative potential in business and daily activities. Highlighting tools such as ChatGPT, Microsoft's Copilot, and Unanet's CRM integration, she illustrates how AI can enhance...
By Val Brennan | By moving beyond outdated tools, we can foster more meaningful connections, better demonstrate our capabilities, and evolve with the needs of our clients.
By Liisa Andreassen | Chief administrative officer at UES (Orlando, FL), a privately held, rapidly growing engineering and consulting firm and No. 1 Hot Firm four years in a row.
By Sara Parkman | Zweig Group’s 2024 Marketing Excellence Award winners share the strategies behind their winning campaigns and the impact on their firms’ success.
Zweig Group is the leading AEC Industry advisory service provider. We blend industry and sector knowledge with experience across the M&A lifecycle to help you capture value for shareholders. Reach our Mergers & Acquisitions Advisory team...
Zweig Group is the leading AEC Industry advisory service provider. We blend industry and sector knowledge with experience across the M&A lifecycle to help you capture value for shareholders. Reach our Mergers & Acquisitions Advisory team...
Zweig Group is excited to announce the winners of its 2024 Marketing Excellence Awards, which recognize outstanding and effective marketing in the AEC industry based upon overall creativity, messaging, results achieved by the campaign, and level of...
Multidisciplinary design firm Cushing Terrell is joining forces with Eclipse Engineering, a structural engineering firm with offices in Colorado, Oregon, Montana, and Washington. “Cushing Terrell and Eclipse Engineering have been working on projects together for...
Zweig Group is the leading AEC Industry advisory service provider. We blend industry and sector knowledge with experience across the M&A lifecycle to help you capture value for shareholders. Reach our Mergers & Acquisitions Advisory team...
By Hanbury | One firm’s rebranding reflects its growth, commitment to thoughtful design, and emphasis on storytelling through a collaborative and evolving identity.
By Elizabeth Preston | How do AEC industry businesses use artificial intelligence effectively and responsibly for writing?
By Kraig Kern | The line between persuasive marketing and over-promising can be particularly fine and fraught with potential hazards.
By Mallory Lindgren | Improve your ability to solve complex problems and better support your colleagues and clients.
By Florencia Kratsman | Businesses must embrace sustainable interior design, prioritizing eco-friendly materials, longevity, and heritage to mitigate environmental impact and meet consumer demands.
By Matt Johnson | Client managers face new challenges post-pandemic, requiring increased client contact, realistic budgeting, and managing expectations for success.
Zweig Group is the leading AEC Industry advisory service provider. We blend industry and sector knowledge with experience across the M&A lifecycle to help you capture value for shareholders. Reach our Mergers & Acquisitions Advisory...
By Mark Zweig | Stand out by steering clear of cliches, as they make firms seem generic and may push clients away.
By Jane Lawler Smith | AEC marketers must uphold communication standards, ensuring precision in language for clear, consistent, and defensible messaging.
Zweig Group is the leading AEC Industry advisory service provider. We blend industry and sector knowledge with experience across the M&A lifecycle to help you capture value for shareholders. Reach our Mergers & Acquisitions Advisory...
Zweig Group is the leading AEC Industry advisory service provider. We blend industry and sector knowledge with experience across the M&A lifecycle to help you capture value for shareholders. Reach our Mergers & Acquisitions Advisory team here. Domestic...
By Ivy Mendoza & Justin Patterson | By effectively communicating the complexities of engineering, graphic designers and marketers add value to a AEC firms.
Zweig Group is the leading AEC Industry advisory service provider. We blend industry and sector knowledge with experience across the M&A lifecycle to help you capture value for shareholders. Reach our Mergers & Acquisitions Advisory team here. Domestic...
By Shannon Koop | A well-developed business plan gives insight into growth potential, possible disruption, and resource constraints.
By Karne Newburn | Office space allows you to establish your presence with clients and staff by physically being there for them and by providing the tools necessary to stay connected in a virtual environment.
By Shirley Che | ElevateHER® is identifying sustainable workforce solutions to address our industry’s recruiting and retention challenges.
By Liisa Andreassen | CEO of UES (Orlando, FL), a privately held, rapidly growing engineering and consulting firm and No. 1 Hot Firm three years in a row.
Zweig Group announces the winners of its 2023 Marketing Excellence Awards, which recognize outstanding and effective marketing in the AEC industry based upon overall creativity, messaging, results achieved by the campaign, and level of design.
By Jim Bushong | What happens when decades of consistency and cost expectations in the building trades are suddenly changing in real time, based on market forces that are completely out of control?
Zweig Group is the leading AEC Industry, advisory service provider. We blend industry and sector knowledge with experience across the M&A lifecycle to help you capture value for shareholders. Reach our Mergers & Acquisitions Advisory team here. Domestic...
By Chad Clinehens | Firms that take the time to learn and adapt to AI could gain a competitive advantage over those that are slower to adopt.
By Alec Russell | The Zweig Index reports on 11 of the AEC industry's leading firms on a monthly basis. This installment details the financial standing of NV5.
By Kevin Johns | In order to remain competitive, AEC firms need to understand and embrace new technology.
By Mark Zweig | Doing so will help you organize your thinking, present and preserve your work, and give you more credibility with your client base.
By Andy Chavez | The Zweig Index reports on 11 of the AEC industry’s leading firms on a monthly basis. This installment details the financial standing of AECOM.
By Andy Chavez | The new and improved Zweig Index will report on 11 of the AEC industry’s leading firms on a monthly basis. This installment details the financial standing of Atlas Technical Consulting (ATCX) as of...
By Mercedez Thompson | Many of the biggest obstacles AEC marketing teams face are ultimately the same – regardless of firm size.
Our team of M&A advisors are industry leaders. We seek high-caliber, experienced M&A advisors and corporate executives with unique talents and perspectives who are driven to find solutions for business owners’ strategic and capital challenges.
Zweig Group is the leading AEC Industry, advisory service provider. We blend industry and sector knowledge with experience across the M&A lifecycle to help you capture value for shareholders. Reach our Mergers & Acquisitions Advisory team here. Domestic...
Zweig Group is the leading AEC Industry, advisory service provider. We blend industry and sector knowledge with experience across the M&A lifecycle to help you capture value for shareholders. Reach our Mergers & Acquisitions Advisory team here. Domestic Transactions:...
By Liisa Andreassen | Partner at Method Architecture (Houston, TX), a full-service architecture firm that is uniquely ego-free in its commitment to a systematic, client-focused creative process.
By Mark Zweig | Try to keep calm, be positive, and don’t listen to pundits’ predictions about the economy.
By Kraig Kern | Real innovation is about a shift in perspective to progress forward, not the latest gadget or software.
By Christina Zweig Niehues | The words you use have the power to influence your audience: choose them carefully.
By Liisa Andreassen | President and CEO of JMC², a civil and structural engineering firm that offers solutions for land development and building projects of various scopes and sizes.
By Lindsay Young | Best practices for AEC firms will continue to evolve, but firms that take steps to innovate will be the ones that succeed.
By Jane Lawler Smith | Over time, evolving client needs and approaches could erode your marketing foundation. Take the time to shore up your foundation before it crumbles entirely.
By Sol Sim | It is in the interest of both the project owner and contractor to critically review risks and allocate them to the party most capable of controlling them.
By Julia DeFrances | With the right tools and some best practices, anyone can create a persuasive and compelling proposal.
By Ashley Heinnickel | A rebrand is an opportunity to elevate your firm’s identity and build excitement about where you’re going.
Zweig Group is the leading AEC Industry advisory service provider. We blend industry and sector knowledge with experience across the M&A lifecycle to help you capture value for shareholders. Reach our Mergers & Acquisitions Advisory team here.Domestic Transactions: ...
Zweig Group is the leading AEC Industry advisory service provider. We blend industry and sector knowledge with experience across the M&A lifecycle to help you capture value for shareholders. Reach our Mergers & Acquisitions Advisory team here.- Domestic Transactions:...
Zweig Group is the leading AEC Industry advisory service provider. We blend industry and sector knowledge with experience across the M&A lifecycle to help you capture value for shareholders. Reach our Mergers & Acquisitions Advisory team here. -...
By Will Anderson | Five ways that inflation could be eating away at your firm’s growth and what you can do about it.
By Joseph Spadea | Invest in these technologies so you can continue bringing the best solutions to your clients and remain competitive in the changing market.
Zweig Group is the leading AEC Industry advisory service provider. We blend industry and sector knowledge with experience across the M&A lifecycle to help you capture value for shareholders. Reach our Mergers & Acquisitions Advisory team here....
By Kraig Kern | Too much of a good thing can lead to a crisis for you and your staff and dissatisfaction for your clients.
Domestic Transactions: Larson Design Group (Williamsport, PA), a national architecture, engineering, and professional consulting firm, has announced the acquisition of LWPB, Inc. (Oklahoma City, OK). LWBP is highly rewarded for its work in federal and...
Domestic Transactions: Employee-owned engineering, consulting and construction firm, KSI (Sparks, MD) had acquired Bridging Solutions (Naples, FL). Bridging Solutions is a highly specialized bridge and structural engineering services firm operating in the transportation and land...
By Jane Lawler Smith | When interviewing your co-workers, peers, and clients, take a walk and harness the power of storytelling together.
By Jake Voorhees | Whether it be remote flexibility considerations, how firms make strategic growth decisions, or hiring tactics in general, engineering workplace culture is changed forever.
By Stephanie Warino | These 10 ideas can increase engagement and create a truly effective doer-seller culture.
By Jenny Phan & Kyle Copelin | Developing a communication program with the right messaging principles is the proactive approach to ensure a successful transfer of brand equity.
By John Bray | Whether you’re an M&A enthusiast, first-time buyer, or an apprehensive seller, it would be naive to disregard these opportunities without understanding the dynamics of the M&A environment.
FAYETTEVILLE, Ark. (Wednesday, May 5, 2021) – The impact of 2020 evident in cash positions, equity value/book value, and increase in ownership transition activity. Zweig Group recently released the 2021 Valuation Report of AEC Firms,...
Long Point Capital (New York, NY) has sold its investment in Woolpert (Dayton, OH) in connection with a new strategic investment by MSD Partners, who are partnering with the Woolpert management team. With its exit,...
By Anne Melia & Nicolle Scheller | This addition allows technical staff to focus on their core functions and allows for a marketing process that is more collaborative, streamlined, and consistent.
By Jane Lawler Smith | Make sure your marketing uses fresh ingredients, is thoughtfully assembled, and temptingly delivered.
Through recessions and tough times, innovations explode as people are forced to slow down and think. Many are already working on the next big thing for their business. Are you?
By John Bray | Bringing work to your firm right now could be the difference between coming out of the pandemic stronger on the other side or getting left behind.
We need to remain flexible for the foreseeable future as we continue to determine what is resonating with our clients.
By Christina Zweig Niehues | Good communication shows compassion to your client – something that’s likely to be returned back to you.
When it comes to M&A, stay flexible and remember that it takes drive, determination, and the ability to connect people and ideas to achieve remarkable results.
For many leaders, business development resides outside their core competencies and comfort zone, to their firm’s detriment.
To get the most return on your marketing investment dollars, leaders need to help build dynamic, collaborative relationships between principals and marketing teams.
Most of these ideas take very little money – just your time. Invest in yourself and your business and you’ll be stronger and better for it on the other side of this.
By combining traditional marketing tactics with unique approaches for our industry, AEC firms can get ahead of the competition, stay relevant, and win more and better contracts.
GFA International (Delray Beach, FL) and Universal Engineering Sciences (Orlando, FL) announced their merger. The move creates a significant player in the Southeast and Mid-Atlantic markets for geotechnical engineering, environmental consulting, construction materials testing and...
A constant focus on your firm’s brand is essential. If you let it slide, you’ll send mixed, confusing messages.
“There is no question that after working as long as I have in the A/E industry with so many firms throughout the land, certain common undeniable truths present themselves.”
“I used to be addicted to social media … So I stopped. Today, I still use social media, though only for business purposes.”
President and CEO of Falcon Engineering, a woman-owned engineering firm in Cary, North Carolina.
Growth and relationship management software turn marketing into the catalyst for growth: The four best practices for winning marketing teams.
Montrose Environmental Group (Irvine, CA) acquired Emerging Compounds Treatment Technologies (ECT2) (Portland, ME) from its parent company Haley & Aldrich (Burlington, MA). ECT2 is a leader in cutting-edge solutions that mitigate the impact of emerging...
When new partners buy out old ones, you have to outline specific duties before assigning leadership roles, among other considerations.
For AEC firms, findings of latest annual professional liability insurer survey may help guide 2019 risk management and renewal strategies.
There are plenty of tell-tale signs your AEC firm needs a set of third-party experts to help you achieve your goals.
Whether it’s growth, ownership transition, diversity and inclusion, or technology, firms shouldn’t shy away from change if they want to be successful.
“Even if you don’t apply it to your business, knowing probabilities of success will at least keep you from buying scratch tickets or blowing your cash in a slot machine at a casino somewhere!”
“If we know recruiting and retention are the biggest challenges and our employees are telling us that training and development are the solution, isn’t the investment in a training program at your firm worth it?”...
“After devoting my entire career – since getting out of grad school at the ripe old age of 22 – to the AEC industry, I have had plenty of time to reflect on where we’ve...
President of Gale Associates Inc. (Best Firm #18 Multi-discipline for 2018), a 115-person consulting firm based in Weymouth, Massachusetts. By Liisa Andreassen Correspondent “Gale has been involved with a number of design-build procurements, primarily for...
It’s not always flattering, but hearing from those you work for and with, and acting on it, is key to improving your products and services. We’ve all become accustomed to, and maybe a little weary...
COO of Aguirre & Fields, LP (Best Firm Multi-discipline #27 for 2018), a 120-person engineering firm based in Houston. By Liisa Andreassen Correspondent “If you haven’t started planning for ownership transition, you’re behind and you...
President and CEO of Morrison-Maierle (Best Firm #27 Multi-discipline for 2017), a 280-person firm based in Helena, Montana. By Liisa Andreassen Correspondent “It’s vital to our success,” Murphy says, referring to entrepreneurship in the firm....
Innovation demands that we think, struggle, act, and sometimes fail. A tough slog, but it has to be done. It’s a balancing act to fit innovation into the daily practice of the AEC industry. Whether...
President and CEO of Chen Moore & Associates (Best Firm Multidiscipline #26 and Hot Firm #88 for 2018), a 70-person firm based in Ft. Lauderdale, Florida. By Liisa Andreassen Correspondent “Even more important than a...
CEO of Huckabee (Hot Firm #7 and Best Firm Architecture #3 for 2018), a 300-person architecture firm based in Fort Worth, Texas. By Liisa Andreassen Correspondent “For us, diversifying is a bad thing,” Huckabee says....
President and CEO of Larson Design Group (Best Firm #5 Geotechnical and Best Firm # 29 Multi-discipline for 2017), a 300-person firm based in Williamsport, PA. By Liisa Andreassen Correspondent “One person alone can’t make...
President and CEO of Tectonic Engineering & Surveying Consultants P.C. (Hot Firm #89 for 2018), a 500-person multifaceted engineering firm based in Mountainville, NY. By Liisa Andreassen Correspondent “Years ago we tried the sales force...
Texas-based Atlas Technical Consultants acquires Piedmont Geotechnical of Atlanta Atlas Technical Consultants recently picked a peach when it acquired Atlanta-based Piedmont Geotechnical Consultants, a move that continues Atlas’ expansion into infrastructure engineering, program management, and...
CEO of SidePlate (Best Firm Structural #4 for 2018), a civil engineering firm based in Mission Viejo, California. By Liisa Andreassen Correspondent “There is no question that organic growth is the way to go,” Gallart...
What engineers need to know (but often don’t) about this critical financial tool and how it can help a firm succeed. At JBCI, one of our guiding principles is transparency. We embrace sharing relevant financial...
Chairman and CEO of NV5 (Hot Firm #1 for 2018), a 2,000-person global engineering firm headquartered in Hollywood, Florida. By Richard Massey Editor “I must convey to every employee that we are in this together,”...
Co-founder, president and CEO of WSB (Hot Firm #34 for 2018), a 475-person, full-service consulting and design firm based in Minneapolis. By Liisa Andreassen Correspondent “Early on, I paid too much attention to those who...
By Christina Zweig Niehues | AEC credentials are necessary for the work of designing and building, but that’s not the case regarding firm management and ownership.
President and founder of Brudis & Associates, Inc. (Hot Firm #36 and Best Firm Multi-discipline # 51 for 2016), a 90-person firm based in Baltimore. By Liisa Andreassen Correspondent “While I like to say we’re...
CEO of Woodard & Curran (Hot Firm #69 for 2018), a 1,000-person integrated engineering, science, and operations company based in Portland, ME. By Liisa Andreassen Correspondent “Give them that opportunity and watch them soar,” McKeown...
CEO of FRCH, a Nelson Company (Hot Firm #41 for 2016), a global design firm based in Cincinnati. By Liisa Andreassen Correspondent “Everyone has access to the company’s financial information,” Tippmann says. “I believe this...
President and CEO of SEPI Engineering & Construction, Inc. (Hot Firm #74 for 2017), a 350-person firm based in Raleigh, North Carolina. By Liisa Andreassen Correspondent “People need to feel like their work life is...
President of Long Engineering, Inc. (Hot Firm # 24 for 2017), a 90-person land surveying and civil engineering firm based in Atlanta, Georgia. By Liisa Andreassen Correspondent “Begin to identify internally if you have potential...
An experienced insurance advisor can help design firms find the coverage and program structure required to address their evolving needs. A new survey by Ames & Gough of 17 leading insurance companies providing A/E professional...
Founder and CEO of GATE (Hot Firm #35 for 2017), a 300-plus person oil and gas engineering consulting company based in Houston. By Liisa Andreassen Correspondent “When clients/friends see what we post and comment to...
Principal at G2 Consulting (Hot Firm #67 for 2016), a 75-person geotechnical, geo-environmental, and construction engineering firm based in Troy, Michigan. By Liisa Andreassen Correspondent “As long as the clients are pleased and the revenues...
President, CEO, and chairman of the board for T&M Associates (Hot Firm #73 for 2016), a 350-person engineering firm based in Middletown, New Jersey. By Liisa Andreassen Correspondent Gary Dahms, PE, PP, CME, has been...
Founder and president of Gunda Corporation (#32 Hot Firm for 2017), a 60-person engineering consulting firm based in Houston. By Liisa Andreassen Correspondent “I’m not a big fan of utilization rates,” Gunda says. “I believe...
President of OHM Advisors (Hot Firm #25 for 2017), a 440-person engineering and architecture firm based in Michigan. By Liisa Andreassen Correspondent “Many firms tried to cut their way to success,” says Hiltz, looking back...
President of Burns Engineering (Hot Firm #88 for 2015), a 220-person firm based in Philadelphia. By Liisa Andreassen Correspondent “The downside of the seller/doer model is that staff often likes the doing more than the...
Managing principal and president of HED, Inc. (Hot Firm #34 for 2017), a 350-person design firm with offices in Illinois, Michigan, and California. By Liisa Andreassen Correspondent “Small changes often lead to significant results,” says...
Chairman and CEO of David Evans and Associates, Inc. (Hot Firm #93 for 2016), a 1,000-person engineering firm based in Portland, Oregon. By Liisa Andreassen Correspondent Barkouli joined DEA in 1988 as an engineer-in-training. He...
A principal currently serving as president with W&M Environmental Group, LLC (Hot Firm #81 for 2016), a 50-person environmental services consulting firm based in Texas. By Liisa Andreassen Correspondent “One thing we didn’t expect is...
Comprehensive Environmental, Inc. (Best Firm #1 Geotechnical, #3 Environmental, and #13 Civil for 2017), a Miami Lakes, FL, based 80-person engineering and contracting firm. By Liisa Andreassen Correspondent “I’ve never termed any event in my...
President and CEO of HRP Associates, Inc. (Hot Firm #76 for 2016), a 120-person engineering consulting firm based in Farmington, Connecticut. “Big, bold, rapid changes are exciting and sometimes needed, but well planned, steady change...
CEO of The Thrasher Group (Hot Firm #77 for 2016), a 350-person architecture, engineering, and survey consulting firm based in Bridgeport, West Virginia. “By definition, a good project manager is someone who delivers. Period,” says...
President and COO of DCI Engineers (Hot Firm #62 for 2017), a 320-person Seattle firm with offices in seven states. By Liisa Andreassen Correspondent “Start early,” Heeringa says of ownership transition. “Make it a standard...
CEO of Sullivan Engineering (Hot Firm #89 for 2017), a 20-person building envelope consulting firm based in New York, New York. By Liisa Andreassen Correspondent “We strongly reward autonomy and encourage each other to make...
President and CEO of Wade Trim (Hot Firm #76 for 2017), a 500-person multidisciplinary engineering and consulting firm based in Detroit. By Liisa Andreassen Correspondent “Organic growth is going to become more difficult as recruiting...
President and chairman of Garver (Best Firm Multi-discipline #2 and Hot Firm #43 for 2017), a 500-person consulting and professional services firm in North Little Rock, Arkansas. By Liisa Andreassen Correspondent “We give our employees...
President and CEO of BSB Design (#87 Hot Firm for 2017), a 180-person architectural design and development firm based in Des Moines, Iowa. By Liisa Andreassen Correspondent “My advice is to get on it!” says...
The confidential information memorandum will save you a lot of hassles when and if you want to sell your firm, so have one crafted. A confidential information memorandum, also referred to as the “deal book,”...
We’re seeing more and more multi-office A/E/P and environmental firms wrestle with this issue: should branch offices be profit centers or not? Or should some other organization units be the place where we measure profitts...
The ‘next big thing’ in marketing and business development is not a piece of software, but the people behind it. I recently provided a day-long marketing and business development consultation for a very well-known niche...
There’s nothing wrong with using visuals in your presentation, but you must remember that you’re the star, not the slide show. From PowerPoint and Keynote to Prezi and boards, visuals are an important element of...
If that’s your justification for not having a marketing department, you’re either blessed with a super team of all-stars, or you’re kidding yourself. I can’t tell you how many times I’ve had an architecture/engineering firm...
Do you want to win a project, identify a new service offering, or attract a new employee? Pick the right medium and have at it! Humans have been communicating through stories for more than 25,000...
Good old American ingenuity is what we need to save the planet, not a cumbersome set of rules and regulations. A great deal has been written, and there has been significant handwringing, about America backing...
The rationalization process is all about determining what is working and what is not – especially with a sharp eye to the future. Most companies are doing very well these days and the effort to...
President of Ross & Baruzzini (Hot Firm #57 for 2017), a 270-person international design and consulting company based in St. Louis. By Liisa Andreassen Correspondent “We’ve offloaded some of our IT functions to the cloud...
A/E firms with sound risk management may benefit most from a competitive professional liability market, and should take the opportunity to increase coverage. Design firms that practice sound risk management, have good loss experience, and...
The word “strategy” is kicked around a lot in the A/E industry when referring to the “business” of the business. But, like many other words, I find it widely misunderstood and subject to different interpretations....
If you’re looking to sell, it’s critical you attract the right buyers with a detailed yet concise overview of your firm. The M&A transaction “teaser” is the first document that a prospective buyer will review...
President and CEO of Hargrove Engineers + Constructors, a Mobile, Alabama-based company with 1,200-teammates in 11 states. By Liisa Andreassen Correspondent For Hargrove, success starts with company culture. In fact, he says, culture to a...
If you rely solely on what you thought you once knew to be true, you run the risk of being an obsolete relic of yesteryear. Not too long ago, when my son was a senior...
Chairman and CEO of Maser Consulting P.A. (#12 Best Firm Multidiscipline and #16 Hot Firm for 2016), a 650-person firm with 22 offices across eight states. By Liisa Andreassen Correspondent “The most important formula for...
As social media continues to change, so too does the way it affects the A/E industry. Stay in touch with the times or get left behind. Architecture, engineering, planning, and environmental consulting firms appear to...
CEO of Wantman Group, Inc. (#5 Hot Firm and #19 Best Firm Multidiscipline for 2016), a 310-person engineering consulting firm based in West Palm Beach, Florida. By Liisa Andreassen Correspondent “The easiest work is repeat...
As designers, it’s time to redefine the world and make it better, and that starts with preserving our resources. As I read the various architecture, interior design, and engineering journals, I see many people, firms,...
President and one of the founding partners of San Diego-based Rincon Consultants, Inc. (Hot Firm #35 for 2016), a 115-person environmental planning and engineering firm. By Liisa Andreassen Correspondent Mike Gialketsis shares his insights on...
Science, technology, engineering, and math are great, and adding art to the mix can elevate all of them. It’s an age-old debate: Right brain or left? Science or art? Or today’s version: STEM or the...
President and CEO of Ghafari, a big Michigan firm, has broadened its services, allowing it to weather tough times and maintain an era of growth. By Liisa Andreassen Correspondent As president and CEO of Ghafari...
Philadelphia firm undertakes huge effort to improve CRM, update brand, and otherwise remain ahead of the curve. For Pennoni (Hot Firm #48 for 2016) marketing “success” can be viewed in a variety of ways –...
Research shows that a good onboarding program is the best way to keep the people you hire, and save a chunk of change on recruitment and training. The process of accepting a job seems much...
This year’s event, as in previous years, featured a full slate of breakout sessions with dynamic speakers. Here’s what they had to say about the 2016 conference. “As our industry heats up, good people are...
Global infrastructure and environmental services firm is poised to introduce patent-pending workflow process to $1B market in remediation of abandoned Navajo uranium mines. By Richard Massey Managing Editor A billion-dollar market in the remediation of...
An influx of foreign capital and an acute housing crisis have created a surge in tall buildings, and in an ancient, low-slung city, that’s controversial. By Richard Massey Managing Editor Once dominated by landmarks like...
Earthquake engineer Kit Miyamoto travels the world to dispense knowledge and training to those who need it most – those who have lost it all. By Richard Massey Managing Editor Globetrotting structural engineer Kit Miyamoto,...
Virginia landscape architecture firm was acquired by a much larger engineering outfit from North Carolina, and big and small didn’t mesh. By Richard Massey Managing Editor The owners of what was then called H&G Landscape...
‘Job Descriptions & Organizational Charts’ Offers Two AEC Resources for Price of One Fayetteville, AR – March 23, 2016 — Zweig Group’s newest managerial resource, Job Descriptions and Organizational Charts for A/E/P & Environmental Consulting...
FAYETTEVILLE, Ark. (March 3, 2016) – Zweig Group is proud to announce Triton Stormwater Solutions as the Silver Sponsor of the 2016 Hot Firm and A/E Industry Awards Conference held on September 22-23, 2016, at...
SlideShare is an easy and inexpensive way to present information to your target audience in a visually appealing manner. SlideShare is a web-based service that gives AEC firms the ability to infuse a powerful visual...
FAYETTEVILLE, Ar. January 15, 2016) – Four Zweig Group award programs for the architecture, engineering, planning, and environmental consulting industry are now open and accepting registrations/nominations: Hot Firm, Best Firms To Work For, Marketing Excellence,...
Four Zweig Group award programs for the architecture, engineering, planning, and environmental consulting industry are now open and accepting registrations/nominations: Hot Firm, Best Firms To Work For, Marketing Excellence, and Jerry Allen Courage in Leadership....
Allana Buick & Bers, Inc. (Palo Alto, CA), a 100-person architectural engineering firm, is the fifth place winner in the External Newsletter category of Zweig Group’s 2015 Marketing Excellence Awards for The ABBAE Bulletin. The...
Some insights for those planning to relocate or revamp their digs, because we just went through the process. We just moved into a new office space a couple weeks ago. It’s a big step up...
Klohn Crippen Berger (Vancouver, BC) – a 500-person international engineering, geoscience, and environmental consulting firm – is taking home first place in Zweig Group’s 2015 Marketing Excellence Awards in the External Newsletter category for its...
Sanderson Stewart (Billings, MT), a 65-person regional community development firm, is the fifth place winner in the Special Event category of Zweig Group’s 2015 Marketing Excellence Awards for its SSymposium event. The purpose of SSymposium...
Westwood Professional Services (Eden Prairie, MN), a 350-person professional services firm, is the first place winner in the Integrated Marketing category of Zweig Group’s 2015 Marketing Excellence Awards for its refreshed brand. Clients complained that...
Maser Consulting P.A. (Red Bank, NJ), a 500-person multidiscipline engineering consulting firm, is the fourth place winner in the External Newsletter category of Zweig Group’s 2015 Marketing Excellence Awards for its new brochure package. Due...
Don’t let the current market surge allow you to become too busy or lazy to effect needed changes, and don’t underestimate the time and resources this will require. Have you ever been at the controls...
The current momentum of the A/E market is like a moving sidewalk: Are you in a hurry to pass your competitors or just standing still? What do you do when you are on one of...
Here's another snip-it from the 2nd Edition of Successful Project Management by Ernest Burden. Many project managers are more comfortable with the technical side of the business. The marketing hat that firms are now asking...
Embracing marketing to set you apart from everyone else can change your business – and your life – for the better. Good marketing has the power to change your firm – and your life. If...
Zweig Group is proud to announce Triton Stormwater Solutions as the Silver Sponsor of the 2015 Hot Firm and A/E Industry Awards Conference held on September 3-4, 2015, at the Fairmont Copley Plaza Hotel in...
In an industry with constant news and needs, following a few simple tips can keep your messages efficient and effective. In today’s world, there’s an endless array of marketing that could or should be developed...
FINLEY (Tallahassee, FL), celebrated their 10-year anniversary in a campaign that landed them the fourth place in Zweig Group’s Marketing Excellence Awards in the Special Event category. Craig Finley, Jr., president and founder, and Ann...
The holidays are a great time for fun and creative marketing pieces. Taking home second place in Zweig Group’s 2014 Marketing Excellence Awards in the Online Marketing Category, Clark Patterson Lee (Rochester, NY), a 220-person...
These comprehensive campaigns are more than a marketing exercise. Do you roll your eyes when you hear of a firm going through a rebranding? Be honest. Certainly the concept of branding has been slow to...
This over-used word can be working against you. In one of our seminars, we ask the attendees to spend 5 minutes developing a short pitch to convince a potential client why they should hire the...
If vertical or horizontal expansion (or both) is in the cards for you, approach with caution. Business has been good lately in the A/E professions. Opportunities abound, yet many firms struggle with the question of...
Go deeper on the statements you make to potential clients. Convincing them to hire you takes a customized approach every time. How many times have you used the “we’re local” crutch as one of your...
Consider the unexpected in your next candidate search and you’ll be that much closer to winning the war for talent. Dwight Eisenhower made a statement once that bears repeating. He said: “Plans are nothing; planning...
Eight suggestions from Mark Zweig to motivate staff, from office decor to proposal-making. I can’t stand it when my seven-year-old tells us how bored she is. Drives me absolutely insane! But I’m afraid that boredom...
Being crystal clear on intent and purpose allows you to build a powerful and consistent value proposition. Your organization has a culture and brand, whether by intention or happenstance. When asked about their brand, most...
This article first appeared in The Zweig Letter (ISSN 1068-1310) Issue # 998 Originally published 3/11/2013 Three lessons the design industry can learn from a successful auto dealership. I feel fortunate to be a consultant...
Press Release: October 04, 2011 FAYETTEVILLE, Ark. (October 4, 2011) – Tired of jumbled, jargon-laden “mission statements” that are filled with platitudes and megawords? A firm’s motto should embody what it is about and encapsulate...
Press Release: June 6, 2011 FAYETTEVILLE, Ark. (June 6, 2011) — Construction forensics could help divide the genuine from the bogus when it comes to green and sustainable design, a report from the May 31...
By Debbie Frederiksen We all strive for it and talk about it in our marketing materials, but are we truly innovative or is it just fresh lipstick on the same old pig? It didn’t take...
1. Buy-Side Representation ZWEIGWHITE has been focused on business management services, research and information for architecture, engineering and environmental consulting firms since 1988. As such, we are uniquely qualified to find the right business(es) to...
Press Release: February 22, 2011 FAYETTEVILLE, AR (February 23, 2011) – ZweigWhite’s new eLearning courses offer easy, convenient project management (PM) training ideally suited for today’s time-pressed, on-the-go professionals in the architecture, engineering, planning and...
Press Release: February 2 , 2011 FAYETTEVILLE, AR — Firms in the architecture, engineering, planning and environmental consulting sphere are joining the national chorus of opposition to a provision that would significantly boost tax-reporting requirements,...
Press Release: February 1 , 2011 FAYETTEVILLE, AR — Anyone who is—or wants to be—a leader in the architecture, engineering, planning and environmental-consulting fields will benefit from an MBA-style crash course offered by ZweigWhite experts...
As many firms in our industry are still reeling from a tough market for what they do, it is becoming almost blasphemous to suggest that they get back to a growth philosophy. It’s not that...
As a consultant for 30 years now, I have done a lot of turnarounds. Even though they can be terrible and painful, when they go well, a successful turnaround can be incredibly gratifying. There is...
I just sold a house this past weekend that I have had on the market for quite some time— much longer than it usually takes me to sell one. This was a beautiful little 1925...
After 20 years of writing The Zweig Letter and its no-named, type-written predecessor, I feel like I know our readers. Most of you are architects, engineers, planners, and scientists. You (rightfully) consider yourselves professionals. Theoretically,...
I just saw a blurb in our ZweigWhite’s 2008 Marketing Survey of Architecture, Engineering, Planning & Environmental Consulting Firms that stated A/E and environmental firm’s number-one marketing strategy is “relationship building.” While most people in...
Turnover is costly. All of the human resources experts can tell you that— some could even give you the real cost of turnover for any specific position to the penny if you wanted it! Staff...
When I passed the baton to Dick Ryan as our CEO three years ago, it allowed me to move on and do some other things I have always wanted to do. One of those activities...
With this branch office special focus issue of The Zweig Letter, I thought I’d take the opportunity to answer some of the recurring questions I get on this topic. Tough questions and even tougher answers...
Driving my two-tone blue ‘59 Edsel Ranger down 71B near my house the other day, I saw a great bumper sticker. It read, “Why try to predict the future when you can create it?” That’s...
There’s a lot of interest in training in A/E/P and environmental firms. But, there’s also nearly as much money and time wasted on training in these same firms. I’ve been both a provider and participant...
I recently agreed to serve as an outside member on the board of directors (BOD) for one of our client companies. This is not the first (nor probably the last) time I have done this....
A couple weeks ago I was down at my alma mater for a College of Business Advisory Board meeting. While I was there, I was asked to sit on a panel on business ethics. I...
Robert stompeas felt good. he felt really good. There was a heck of a lot of satisfaction that came from having a great year when so many other firms were having a lousy one. Nautso-Lethargi...
Friday afternoon finally rolled around. Joe Jetson gathered up everything he needed to work at home over the weekend and tossed it all into his briefcase. This was the worst week Joe could remember in...
I have found myself saying more than once recently that just about every firm (would you believe 80-90%+?) is looking for someone to work in their marketing area. Whether it’s a marketing manager, marketing director,...
You want to know something that drives me crazy— right up the wall? It’s all of the darn committees that A/E/P and environmental firms keep creating for one reason after another. Most of the time...
Summer’s here. Our local swimming hole— “Farm Pond”— in the town I live in (Sherborn, Mass., pop. 4,300) is also a social gathering spot. Late in the afternoon and on weekends you’ll see all of...
Although conventional wisdom says that an A/E/P or environmental firm’s greatest asset is its staff, that may not always be so. I don’t want to diminish or underestimate the importance of the workers to a...
We’re seeing more and more multi-office A/E/P and environmental firms wrestle with this issue: should branch offices be profit centers or not? Or should some other organization units be the place where we measure profits...
Scott Adams, the creator of comic strip “Dilbert” and author of the best-seller “The Dilbert Principle,” is clearly familiar with the absurd, idiotic stuff some companies do in the name of “better management.” In fact,...
Every so often, it becomes necessary for principals and managers of A/E/P and environmental consulting firms to remind certain staff members that theirs is much more than a technical service business. It is a consulting...
ONE OF OUR CLIENTS just hired a new marketing director. He’s a great guy— been in the business a long time— somebody with a firm handshake who makes friends easily. He can talk with anyone....
We were talking in our office the other day about the “Big 6” accounting firms and their problems. One of our newest staffers just joined us from a Big 6 firm, and, believe me— those...