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Search results

10 results found for “justify the decision”

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  • Beyond the closing table

    Beyond the closing table

    September 13, 2026

    By Jeff Adams | The first 100 days after an AEC sale can determine whether client trust, employee confidence, and deal value are preserved.

    Read
  • The decisions leaders delay

    The decisions leaders delay

    August 23, 2026

    By Ying Liu | AEC firms become stronger when leadership teams confront hard truths, define their future, and invest before circumstances force them.

    Read
  • Stop selling the work – sell the feeling

    Stop selling the work – sell the feeling

    August 23, 2026

    By Mark Zweig | Firms lose pricing power when they sell services and qualifications instead of the outcomes clients actually care about.

    Read
  • Value before valuation

    Value before valuation

    August 16, 2026

    By Will Swearingen | Firms build value years before a deal through stronger leadership, better systems, and less owner dependence.

    Read
  • I used to be the client

    I used to be the client

    August 16, 2026

    By Jon Dahl | Stronger client relationships begin when both clients and service providers understand the pressures behind each other’s decisions.

    Read
  • Logic solves problems – creativity finds them

    Logic solves problems – creativity finds them

    April 19, 2026

    By Kraig Kern | AEC firms excel at solving known problems, but creativity is what reveals the opportunities and risks no one sees.

    Read
  • Meetings

    Meetings

    March 29, 2026 | Mark C Zweig

    By Mark Zweig | The fastest way to suffocate a productive AEC firm isn’t bad projects or markets, it’s too many pointless meetings.

    Read
  • Safe marketing is the riskiest choice

    Safe marketing is the riskiest choice

    February 22, 2026

    By GinaRenee Autrey | AEC marketing doesn’t fail from lack of expertise – it fails when firms keep telling safe stories in increasingly noisy markets.

    Read
  • Bridging the gap

    Bridging the gap

    December 28, 2025

    By Morgan Stinson | Winning work in the AEC industry takes teamwork, trust, and humility to bridge gaps between marketing and technical staff.

    Read
  • Zweig Group launches updated Business Operations Benchmarking Tool

    Zweig Group launches updated Business Operations Benchmarking Tool

    November 20, 2025

    Zweig Group has released the newly updated Business Operations Benchmarking Tool, a powerful resource designed to help firm leaders evaluate, optimize, and defend their operational decisions with confidence.

    Read
  • Tell a story

    Tell a story

    October 19, 2025

    By Greg Sepeda | To drive real accountability, leaders must pair logic with storytelling that engages emotions, creates ownership, and motivates lasting process adoption.

    Read
  • Mind the gap

    Mind the gap

    June 22, 2025 | Kyle Ahern

    By Kyle Ahern | What high-profit 2025 Best Firms To Work For do differently to earn employee trust, loyalty, and performance.

    Read
  • Big game strategy

    Big game strategy

    April 20, 2025

    By Mercedez Thompson | As our industry and client expectations evolve, so must our strategies for winning complex, high-stakes project pursuits.

    Read
  • Inefficiencies are costing you

    Inefficiencies are costing you

    March 23, 2025

    By Lucas Gray | Why most architecture and engineering firms overspend on design software and underinvest where it matters.

    Read
  • The real value of a CFO

    The real value of a CFO

    February 09, 2025 | Steve McAdams

    By Steve McAdams | A seasoned financial executive plays a pivotal role in enhancing profitability, growth, and market value.

    Read
  • Win themes with a capital L

    Win themes with a capital L

    August 11, 2024

    By Mercedez Thompson | Win themes should tell a compelling story about why your firm should win a client’s work, but without the right strategy they can inadvertently lose you the deal.

    Read
  • Congressional crossroads

    Congressional crossroads

    October 29, 2023

    By Dawson Fercho & Jordan Wilson | Year-end Congress faces challenges in repealing R&D amortization rule, with political divisions, tax revenue impact, and party dynamics at play.

    Read
  • Proposal manager, who is your client?

    Proposal manager, who is your client?

    August 20, 2023

    By Mercedez Thompson | A firm’s approach to proposal development greatly impacts how marketing and proposal professionals do their job and how they understand their role.

    Read
  • Adopting new technology

    Adopting new technology

    April 02, 2023

    By Kevin Johns | In order to remain competitive, AEC firms need to understand and embrace new technology.

    Read
  • Welcome to the show

    Welcome to the show

    November 06, 2022

    By Todd Perry | Early successes, failures, and significant challenges, and how a young firm navigated through them.

    Read
  • The accidental business owner

    The accidental business owner

    October 23, 2022 | Mark C Zweig

    By Mark Zweig | This is a reality in our industry and knowing the typical issues faced by these people can be helpful to working with them.

    Read
  • Client Experience Award

    Client Experience Award

    February 06, 2022

    By Ryan Suydam & Blake Godwin | This new award is the strongest way to differentiate your firm from the competition.

    Read
  • Using a resource library to effect change

    Using a resource library to effect change

    January 30, 2022

    By Ann M. Rolland | Even a slight shift toward more responsible materials is impactful and can effect change to the manufacturing industries and the products that designers specify.

    Read
  • The new infrastructure bill

    The new infrastructure bill

    August 01, 2021

    By John Bray | How will the new infrastructure bill impact M&A activity in the AEC industry?

    Read
  • Winning cover letters

    Winning cover letters

    February 21, 2021

    By Mercedez Thompson | Create client-focused cover letters that build trust, provide clear client benefits, and connect to your client’s broader goals or vision.

    Read
  • Proposal fumble

    Proposal fumble

    November 15, 2020

    When you underestimate the proposal and fail to invest in its development, you risk losing money and wasting business development resources.

    Read
  • Give your people common cents

    Give your people common cents

    May 04, 2020

    Make your business more sustainable and build a loyal team by training your people to manage themselves and their projects the way you would.

    Read
  • Dealing with poor performance

    Dealing with poor performance

    February 10, 2020

    “There’s no magic in these six steps. But there will be ‘magic’ in your results if you can consistently apply them!”

    Read
  • Putting your best foot forward

    Putting your best foot forward

    January 27, 2020

    As market conditions for professional liability insurance evolve, there’s a great deal you can do to position your firm for a more favorable renewal.

    Read
  • Stewardship: Bryan Wehler

    Stewardship: Bryan Wehler

    December 02, 2019

    President and CEO of ARM Group (Hershey, PA), a science and engineering consulting firm where the entrepreneurial spirit thrives.

    Read
  • Simplification to improve focus

    Simplification to improve focus

    November 05, 2018

    Once you get to be 60, your perspective changes. If you look ahead, you know that you have, on average, another 12 years left to live (longer if you are a woman). And that’s an...

    Read
  • The protected class

    April 10, 2017

    If your firm does not have a well-crafted system for handing out employee bonuses, you run the risk of creating the haves and the have nots. 2016 was a good year in the domestic A/E...

    Read
  • Editorial: Self-deceiving numbers

    March 15, 2013

    This article first appeared in The Zweig Letter (ISSN 1068-1310) Issue # 999 Originally published 3/18/2013 If you have rosy outlooks on profitability, marketing, proposals, and backlogs it’s time to clean up your numbers. A/E/P...

    Read
  • F & A Advisor: Built to last vs. built to sell

    July 01, 2011

    By W. Hobson Hogan ZweigWhite Principal, Investment Banking I have represented many businesses in M&A processes and I have analyzed both great and not-so-great firms. In all of these M&A processes, I have witnessed some...

    Read
  • How your brand gets screwed up

    April 06, 2009

    As a board member for an international engineering firm I have recently been participating in a series of interviews and meetings related to their brand. What their brand is, how to make it real, and...

    Read
  • Up or Down? You Make the Choice

    February 23, 2004

    It’s kind of funny. I was out visiting a firm the other day— a rapidly growing, multi-office, multi-service firm— that is apparently beating the pants off of its larger, more established competitors. I’ve seen it...

    Read
  • Why the Parties?

    September 22, 2003

    Years ago, I maintained that I would never go to a party for an employee who’s leaving the firm. Sure, there could be exceptions. Someone’s spouse gets transferred, the employee retires, or the employee is...

    Read
  • Holding Us Back

    April 10, 1995

    What holds us back as individuals and companies? That question is critical to any A/E/P and environmental firm that wants to be more successful— and being successful is what it’s all about. There’s a tremendous...

    Read
  • Are Your Expectations Realistic?

    October 10, 1994

    Every firm in this industry must do four things to survive— sell work, do work, bill for work, and get paid for work. That’s it. If you ask me, architects, engineers, and environmental consultants (along...

    Read
  • Chasing the Market

    November 15, 1993

    We constantly get asked by principals in A/E and environmental consulting firms about what or where the next “hot markets” will be. It seems that these people have read about market life cycles in the...

    Read
  • Human Resources Management— Who Needs It?

    August 01, 1992

    Although I’ve been trying to preach the gospel for years now, most principals of A/E/P and environmental consulting firms still do not understand what human resources management is all about. First, there’s the way so...

    Read
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