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Learning & Events

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  • Building bridges before breaking ground

    Building bridges before breaking ground

    April 27, 2025

    By Hugh Smith | Community outreach and engagement are foundational to the success of any project.

    Read
  • Helping future me

    Helping future me

    March 02, 2025

    By Janki DePalma | Small actions today can reduce stress, improve efficiency, and make life easier for your future self.

    Read
  • Malk and fried chicken

    Malk and fried chicken

    January 12, 2025

    By Brandon Pinkerton | Integrity in leadership is sacrosanct and you must fight the urge to dilute your brand with cheap substitutes and compromised values.

    Read
  • What we can learn from each other

    What we can learn from each other

    December 08, 2024

    By Rennee Richardson | Embracing cross-generational collaboration in the workplace helps bridge experience, skills, and fresh perspectives.

    Read
  • Connecting in the age of networking

    Connecting in the age of networking

    September 08, 2024

    By Harry Hawkins | Networking’s enduring value lies in fostering genuine connections, enhancing career paths, and cultivating meaningful, human-centric relationships.

    Read
  • Zweig Group announces 2024 Marketing Excellence Award winners

    Zweig Group announces 2024 Marketing Excellence Award winners

    July 03, 2024

    Zweig Group is excited to announce the winners of its 2024 Marketing Excellence Awards, which recognize outstanding and effective marketing in the AEC industry based upon overall creativity, messaging, results achieved by the campaign, and level of...

    Read
  • Zweig Group’s 2024 Financial Performance Report of AEC Firms is now available

    Zweig Group’s 2024 Financial Performance Report of AEC Firms is now available

    June 06, 2024

    The AEC industry’s comprehensive, data-based resource on financial performance, departments, challenges, methodology, and practices now available in Zweig Group’s online shop

    Read
  • Space for failure

    Space for failure

    March 31, 2024

    By Rachel Wilde | We must seek out the rare opportunities for safe failure and make the most of them to help our employees reach their full potential.

    Read
  • Our hidden impact

    Our hidden impact

    March 03, 2024

    By Janki DePalma | Leadership must communicate work meaning and impact in order to foster employee engagement and understanding of individual contributions.

    Read
  • Observing cultural holidays

    Observing cultural holidays

    February 04, 2024 | Shirley Che

    By Shirley Che | Engaging with cultural holidays in the workplace requires genuine interest, education, and inclusive celebration.

    Read
  • The golden ticket

    The golden ticket

    September 17, 2023 | Lindsay Young CPSM

    By Lindsay Young | Awards present a great opportunity to market to your clients, prospects, community, and future employees.

    Read
  • Raising the bar

    Raising the bar

    August 13, 2023

    Zweig Group’s 2023 Best Firms To Work For Award winners share how they’re leading the charge in setting new standards for employee experience.

    Read
  • Zweig Group announces 2023 Marketing Excellence Award winners

    Zweig Group announces 2023 Marketing Excellence Award winners

    June 22, 2023

    Zweig Group announces the winners of its 2023 Marketing Excellence Awards, which recognize outstanding and effective marketing in the AEC industry based upon overall creativity, messaging, results achieved by the campaign, and level of design.

    Read
  • Go big so your employees don’t go home

    Go big so your employees don’t go home

    June 11, 2023

    By Savina Gonzalez | Our workforce has changed in the years since the pandemic, and companies need to evolve to be successful in what is now an employee’s market.

    Read
  • Save energy for the rollout

    Save energy for the rollout

    May 14, 2023

    By Ashley Heinnickel | Dedicate time and energy to your rollout to ensure the best possible outcome when launching a new strategic initiative.

    Read
  • People focused: Gerry Salontai

    People focused: Gerry Salontai

    April 16, 2023

    By Liisa Andreassen | CEO of Verdantas (Dublin, OH), an environmental, engineering, and technical consulting company with global perspective.

    Read
  • Responsibility: Regine Jeune

    Responsibility: Regine Jeune

    January 22, 2023

    By Liisa Andreassen | Co-president and CEO of DB Sterlin Consultants, Inc., a 100 percent minority-owned firm comprised of professional engineers, architects, planners, and surveyors.

    Read
  • Making your CRM work for your firm

    Making your CRM work for your firm

    January 01, 2023 | Mark C Zweig

    By Mark Zweig | Your CRM should be a major asset for your firm, but you have to make sure your people are using and updating it.

    Read
  • The story and the science

    The story and the science

    December 11, 2022 | Tom Godin

    By Tom Godin | What stories is your firm telling, and, more importantly, how are they being received?

    Read
  • A celebration culture: Donna Newell

    A celebration culture: Donna Newell

    November 13, 2022

    By Liisa Andreassen | President of NTM Engineering (Dillsburg, PA), a civil engineering firm that specializes in water resources design, bridge design, and engineering instruction.

    Read
  • Real connection: Heather Thompson

    Real connection: Heather Thompson

    September 18, 2022

    By Liisa Andreassen | Co-founder of Juniper Design+Build, where award-winning design and advanced construction ensures beautiful and environmentally responsible projects.

    Read
  • The great timesheet dilemma

    The great timesheet dilemma

    September 18, 2022 | Mark C Zweig

    By Mark Zweig | Most firms in this business still struggle to get their people to do their timesheets and turn them in – but there could be a simpler way.

    Read
  • Secret sauce

    Secret sauce

    July 24, 2022

    By Joseph Lauk | Firms often have the same “ingredients” for creating great places to work. Your success really boils down to how you choose and blend these elements together.

    Read
  • Creating a DEI task force

    Creating a DEI task force

    April 03, 2022

    By Andrew Schwarz | Achieve greater business success and improve employee work satisfaction by actively working toward a more diverse, equitable, and inclusive company.

    Read
  • Humility: David Shove-Brown

    Humility: David Shove-Brown

    June 20, 2021

    By Liisa Andreassen | Partner at //3877, a boutique design firm that’s committed to providing innovative and creative designs that enhance and enrich the lives of its clients, partners, and communities.

    Read
  • Passing of an industry great

    Passing of an industry great

    May 23, 2021

    By Mark Zweig | Ed Friedrichs, former president and CEO of Gensler, truly understood strategy and how all the pieces of a business fit together into a cohesive whole.

    Read
  • Why?

    Why?

    April 18, 2021

    By Jane Lawler Smith | Channel your inner toddler and question everything about your marketing plan to uncover what still does or doesn’t work for you, your firm, and your goals.

    Read
  • It’s all in the follow through

    It’s all in the follow through

    April 04, 2021

    Develop a muscle memory around follow through and follow up to get ahead in the business development game.

    Read
  • Find your call to action

    Find your call to action

    November 29, 2020

    By Jamie Claire Kiser | Respond to your call to action, whatever it may be, and build a legacy that will leave your profession better than you found it.

    Read
  • Growing an employee wellness program

    Growing an employee wellness program

    November 29, 2020

    By Anne Melia | Healthy employees are more productive, have fewer sick days, fewer accidents, and are happier in their professional and personal lives.

    Read
  • Nine more things to change in your firm

    Nine more things to change in your firm

    November 15, 2020

    By Mark Zweig | Best practices may be safe, but they won’t differentiate your firm. Make these changes and your firm will stand out.

    Read
  • Employee retention

    Employee retention

    August 30, 2020

    It comes down to respect and providing for your employees. If you do these two things, your people will quickly become your biggest cheerleaders.

    Read
  • 2020 Best Firms and Hot Firms

    2020 Best Firms and Hot Firms

    August 23, 2020

    By Kyle Ahern | The impressive data collected from Zweig Group’s Best Firms To Work For and Hot Firms continues to provide valuable insight into the AEC industry.

    Read
  • Seeking excellence: Jason Pereira

    Seeking excellence: Jason Pereira

    June 15, 2020

    Co-founder and principal at CWE (Fullerton, CA), a  civil engineering, water resources, and environmental engineering firm whose experts pledge to create a better tomorrow, today.

    Read
  • An opportunity to focus on you

    An opportunity to focus on you

    April 20, 2020

    By Chad Clinehens | Now could be the perfect time to give yourself and the workings of your firm some much needed attention.

    Read
  • Incentive compensation

    Incentive compensation

    February 17, 2020

    By Christina Zweig Niehues | A good incentive compensation program needs to be carefully matched with the specific goals of your firm.

    Read
  • Saying ‘Thank you’

    Saying ‘Thank you’

    December 16, 2019

    It can lay the foundation for a positive relationship with bosses, subordinates, and co-workers when the time comes to go the extra mile.

    Read
  • 2019 Best Firms and Hot Firms

    2019 Best Firms and Hot Firms

    August 26, 2019

    By Kyle Ahern | Data collected from Best Firms To Work For and Hot Firms continues to provide valuable insight into the AEC industry.

    Read
  • Principal like it’s 1999

    Principal like it’s 1999

    July 29, 2019

    A look at what it means to be a principal in the AEC industry and how this has and hasn’t changed over the past two decades.

    Read
  • Challenging opportunities: Dorian Adams

    Challenging opportunities: Dorian Adams

    July 08, 2019

    President of Reaveley Engineers, a national structural engineering firm based in Salt Lake City, Utah.

    Read
  • Radical benefits: Greg Murphy

    Radical benefits: Greg Murphy

    June 10, 2019

    President and founder of Calibre Engineering, a national civil engineering firm based in Highlands Ranch, Colorado.

    Read
  • The AEC ‘factory’

    The AEC ‘factory’

    March 04, 2019

    Firm managers run a production process. If the deliverables get out the door, great. If not, cash flow – and company value – could be harmed. Over my career, I have had some disappointed clients....

    Read
  • Decision-making: Joe Derhake

    Decision-making: Joe Derhake

    February 18, 2019

    CEO and founder of Partner Engineering and Science, Inc. (Hot Firm #9 for 2018), a 700-plus person engineering and environmental due diligence consulting firm. By Liisa Andreassen Correspondent “There’s no boundary between entry-level and senior-level...

    Read
  • Client recognition

    Client recognition

    February 11, 2019

    Giving gifts to your clients is a great show of appreciation, but make sure you know the differences between public and private entities. In the AEC business, the holiday season can be 45 very pleasant...

    Read
  • Conference call: Rhett Crocker

    Conference call: Rhett Crocker

    November 26, 2018

    President of LandDesign (Best Firm Multi-discipline #30 for 2017), a 165-person landscape architecture, civil engineering, and planning firm based in Charlotte, NC. By Liisa Andreassen Correspondent “From the day LandDesign was founded, it was intended...

    Read
  • The income statement

    The income statement

    August 27, 2018

    What engineers need to know (but often don’t) about this critical financial tool and how it can help a firm succeed. At JBCI, one of our guiding principles is transparency. We embrace sharing relevant financial...

    Read
  • Positive trends

    Positive trends

    July 23, 2018

    By Kyle Ahern | This year’s group of Best and Hot Firms provides a treasure trove of information across thousands of data points, from employees up to the C-suite.

    Read
  • Zweig Group Announces 2018 Marketing Excellence Awards

    Zweig Group Announces 2018 Marketing Excellence Awards

    June 05, 2018

    FAYETTEVILLE, Ark. (June 5, 2018) – Zweig Group has announced the winners of the 2018 Marketing Excellence Awards. The Marketing Excellence Awards recognize outstanding and effective marketing in the architecture, engineering, planning, and environmental consulting...

    Read
  • Are you responsible?

    March 05, 2018

    Social responsibility can be one of the biggest and most powerful marketing and recruiting tools at your disposal, but be careful. How much should your firm be concerned with social responsibility? And are charitable donations...

    Read
  • Digging deep

    January 08, 2018

    While having a fun workplace is great, the good times must be underpinned by hard work and an ever-present commitment to the firm’s mission. Let’s not kid ourselves. Our workplace cultures are about a lot...

    Read
  • Holiday Deals from Zweig Group

    Holiday Deals from Zweig Group

    November 21, 2017

    GIVEAWAY ALERT! Deck the halls with Zweig! Order anything and receive a free bag, raincoat, or tie! Sharing is caring! Share The Zweig Letter and get $50 off anything in the Zweig Group Store!

    Read
  • Conference call: Mark Israel

    October 30, 2017

    President and CEO of Universal Engineering Sciences (Hot Firm #85 for 2016), a 715-person multi-discipline firm based in Orlando, Florida. By Liisa Andreassen Correspondent “We make a distinction between marketing and sales,” Israel says. “We...

    Read
  • What is cheese?

    October 02, 2017

    A lot of what people call “cheese” these days really isn’t. When you’re talking about Kraft Singles, or Velveeta, for example, you aren’t talking about cheese. You are instead talking about “pasteurized, processed cheese food.”...

    Read
  • Nothing but net, part 2

    September 18, 2017

    Success in recruiting is relational, not transactional, so keep those contacts warm and be prepared to wait for that all-star to join your team. Last year I had the privilege of watching the courting of...

    Read
  • Conference call: Alan Dostert

    August 14, 2017

    President and CEO of EAPC Architects Engineers (Marketing Excellence #3 Website and #1 Holiday for 2017), a 140-person firm based in Grand Forks, North Dakota. Editor’s note: EAPC, founded in 1967, is celebrating its 50th...

    Read
  • Conference call: Wilbur Milhouse III

    July 24, 2017

    President and CEO of Milhouse Engineering & Construction (Hot Firm #50 for 2017), a 180-person firm based in Chicago. By Liisa Andreassen Correspondent “Engineers aren’t usually braggadocios,” Milhouse says. “We’re just not good at it....

    Read
  • 2017 Marketing Excellence Awards Announced

    2017 Marketing Excellence Awards Announced

    June 12, 2017

    FAYETTEVILLE, Ark. (June 12, 2017) – Zweig Group has announced the winners of the 2017 Marketing Excellence Awards. The Marketing Excellence Awards recognize outstanding and effective marketing in the architecture, engineering, planning, and environmental consulting...

    Read
  • Social mediocrity

    June 12, 2017

    You might think a Facebook post about a stolen office stapler is cute, or that an Instagram photo of donuts in the breakroom is quaint. Think again. In my last article, we covered some tips...

    Read
  • Why the conformity?

    May 29, 2017

    We are a bunch of conformists. It’s a big problem in the AEC business. Everyone is sitting around waiting to do what the other guy is doing. And this is precisely the WRONG course of...

    Read
  • Conference call: Calvin Ladner

    April 03, 2017

    President of LJA Engineering (Hot Firm #2 for 2016), the largest employee-owned civil engineering firm in Houston (600-plus employees). By Liisa Andreassen Correspondent Ladner has more than 35 years’ experience in civil engineering serving both...

    Read
  • Different every year

    March 27, 2017

    As social media continues to change, so too does the way it affects the A/E industry. Stay in touch with the times or get left behind. Architecture, engineering, planning, and environmental consulting firms appear to...

    Read
  • All about family

    January 02, 2017

    Michigan firm takes the extra steps to create a family atmosphere, and that translates into employee retention, quality work, and client satisfaction. By TowerPinkster Best Firm #1 Architecture for 2016 Our firm culture is at...

    Read
  • Recruitment and retention

    January 02, 2017

    Hiring good people isn’t easy, and hanging onto them is just as difficult. When you find the right person, offer an excellent benefits package. By Gale Associates Inc. Best Firm #4 Multidiscipline for 2016 Recruitment...

    Read
  • The joy of giving

    December 05, 2016

    The holiday season always motivates us to give back, but a company-wide campaign can provide for charity where and when it’s needed most – locally and all year long. I really like this quote from...

    Read
  • Forty big ones

    October 31, 2016

    Florida multidiscipline firm Kisinger Campo and Associates, with four decades under its belt, knows how to treat clients and employees. By Liisa Andreassen Correspondent Kisinger Campo and Associates (Tampa, FL), a multidisciplinary engineering firm of...

    Read
  • Don’t let them get you down

    September 09, 2016

    New York engineer Paul Grosser wasn’t afraid to make a change in 1990 when he needed one, and after 25-plus years of growth, he’s still hungry for more. By Liisa Andreassen Correspondent Since founding PWGC...

    Read
  • Don’t get distracted by peripheral stuff

    September 09, 2016

    In the form of growth, profitability, and important projects, multidiscipline firm based in upstate New York is reaping the benefits of a well-executed ownership transition. By Liisa Andreassen Correspondent In 1977, when Wayne Wegman joined...

    Read
  • RSVP in the A/E/P

    June 08, 2016

    If you are planning an event, pay attention to the details so that your firm can reap the full benefits of publicity, business development, and old-fashioned fun. Holding an event is not something just for...

    Read
  • Workload vs. staff

    May 12, 2016

    How do you get a handle on billable hours and overhead without losing yourself in spreadsheets? Rely on the gut instincts of your department managers. I’m honored The Zweig Letter asked me to be a...

    Read
  • For sale by owner: determining the listing price

    March 03, 2016

    If you are thinking about selling your firm, a front-end valuation is essential before heading to market. When we begin working with an M&A client on the selling side, one of the very first questions...

    Read
  • 2014 Marketing Excellence Awards: Anniversary Campaign

    February 09, 2015

    FINLEY (Tallahassee, FL), celebrated their 10-year anniversary in a campaign that landed them the fourth place in Zweig Group’s Marketing Excellence Awards in the Special Event category. Craig Finley, Jr., president and founder, and Ann...

    Read
  • Marketing Excellence Award Winner: A gingerbread video project

    December 29, 2014

    The holidays are a great time for fun and creative marketing pieces. Taking home second place in Zweig Group’s 2014 Marketing Excellence Awards in the Online Marketing Category, Clark Patterson Lee (Rochester, NY), a 220-person...

    Read
  • Search Savvy: Change is good!

    December 10, 2014

    Five ways to increase your digital footprint in branding and recruiting the best and brightest in 2015. As we approach the end of 2014, I’m amazed at how much has changed in such a short...

    Read
  • Editorial: A great loss for the A/E world

    November 06, 2014

    Mark Zweig offers remembrance on passing of dear friend and firm leader Joe Lalli. We lost a great leader, design professional, and friend with the passing Joseph J. “Joe” Lalli, FASLA, in Fort Lauderdale on...

    Read
  • From the Chairman: Minding the store

    November 18, 2011

    By Ed Friedrichs Chairman, ZweigWhite When I was CEO of Gensler I was often asked how I kept track of it all. At the end of my tenure, we had 2,400 people in 25 offices...

    Read
  • F & A Advisor: Built to last vs. built to sell

    July 01, 2011

    By W. Hobson Hogan ZweigWhite Principal, Investment Banking I have represented many businesses in M&A processes and I have analyzed both great and not-so-great firms. In all of these M&A processes, I have witnessed some...

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  • Structural Engineer Salaries Remain Flat in 2011

    June 03, 2011

    Press Release: June 3, 2011 FAYETTEVILLE, Ark. (June 3, 2011) – When comparing 2011 with 2010, salaries for full-time practicing structural engineers have remained relatively stable. Last year, the median annual salary increased slightly from...

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  • Editorial: Why do they use the other guy?

    March 28, 2011

    By Mark C. Zweig We’ve all been through it. We have a good, old client; someone we have done a lot of business with over the years. The decision-maker with the client is someone we...

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  • Making one firm out of two

    March 08, 2010

    The A/E/P and environmental consulting business is about to experience an unprecedented period of consolidation. With so many firms struggling, there will be plenty for sale. And those companies that have profitable operations and strong...

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  • Staying competitive in a dog-eat-dog market

    January 05, 2009

    After 20 years of writing The Zweig Letter and its no-named, type-written predecessor, I feel like I know our readers. Most of you are architects, engineers, planners, and scientists. You (rightfully) consider yourselves professionals. Theoretically,...

    Read
  • It’s Time to Give Back

    December 17, 2007

    I can admit it. I’m a little “bah, humbug” about the upcoming holidays. I sure don’t need or want anything for myself I don’t already have. All of us in the Zweig family have so...

    Read
  • Better Business Planning—This Time

    October 30, 2006

    As the fall air turns crisp and cool here in Northwest Arkansas, many folks’ thoughts turn to football, leaf raking, and the upcoming holiday season. Owners and managers of A/E/P and environmental consulting firms, however,...

    Read
  • Doing Good is Good Business

    May 08, 2006

    Though I’ve always known it, I don’t think I’ve ever written about it— running an ethical business that is socially responsible can pay big dividends. The fact is that the more educated your clients are,...

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  • Creating a Genuine Customer Experience

    January 16, 2006

    When it comes to keeping clients truly satisfied and coming back year after year for every service your firm provides, most A/E/P and environmental firms have a long way to go. Creating a genuine experience...

    Read
  • Conserving Your Cash

    November 07, 2005

    It’s been said before that “cash is king.” It’s also been said that you can be profitable and still go out of business if you run out of cash. That said, our industry— that of...

    Read
  • Let’s Have Some Discipline!

    October 24, 2005

    It’s been said before that success comes from 2% inspiration and 98% perspiration. That’s one reason why I never worried about who saw our strategic business plan. Knowing WHAT to do is the easy part....

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  • Balancing work and the rest of one’s life

    November 15, 2004

    I was surprised to see in our latest 2004 Principals, Partners & Owners Survey of A/E/P & Environmental Consulting Firms that the balancing of work and personal life issue was barely on the radar screen...

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  • It’s Pruning Time!

    January 27, 2003

    You know what? Turnover is not always so bad. Sometimes people just don’t keep up with the firm. There are all kinds of reasons for it. Maybe they got tired. Maybe they got turned off....

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  • Miserable Little Demotivators

    June 17, 2002

    Karen Smartstuff was really excited about the chance to work at TFA (Those Fantastic Architects). It was her second job out of school, and she was thrilled to land there. Especially after her first full-time...

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  • Picklefranz’s Bonus Pickle

    December 31, 2001

    At the end of every year, Larz Picklefranz, managing partner of architecture and interiors firm Picklefranz, Lordosa, Fauna, and Schlossenberger, got the blues. Maybe it was just that the holidays reminded him of his long...

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  • Creating Firm-Oriented People

    August 16, 1999

    If you want to build an A/E/P or environmental consulting firm that has lasting, sustainable value, this is where it is at: You have to get your primary revenue producers to see the forest instead...

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  • Why do we do these things?

    December 07, 1998

    When you get to work with all of the different A/E/P and environmental firms that we do here at ZweigWhite & Associates, it is apparent that many firms are marching blindly ahead, doing things they...

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  • Just Say “No” to All of These Committees

    November 09, 1998

    You want to know something that drives me crazy— right up the wall? It’s all of the darn committees that A/E/P and environmental firms keep creating for one reason after another. Most of the time...

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  • What it’s Going to Take in 1997

    December 16, 1996

    We’re in the throes of our annual business planning process here at ZWA. You know the routine— get everyone together, have an office party and a holiday dinner at a nice restaurant and spend a...

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  • What Motivates?

    November 21, 1994

    What’s the best way to motivate staff people? When faced with that question, most firm principals think about what to give them. The experts tell us to pay spot bonuses for an effort that goes...

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  • Gain Strength From Adversity

    December 01, 1992

    Many of our readers are already reflecting back on a year that was not so great, financially speaking. But in 1993, some firms will find this cloud really does have a silver lining. Many firms...

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