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By Elizabeth Preston | Grammar rules are useful tools, but writers should prioritize clarity and reader engagement over strict adherence to them.

By Mercedez Thompson | A client extension should be utilized to review, refine, and enhance the existing proposal, rather than expanding or revamping it.

By Kevin Brown | Five resume red flags to help AEC firm recruiters identify and set apart the best applicants from the rest.

By Elizabeth Preston | How do AEC industry businesses use artificial intelligence effectively and responsibly for writing?

By Jane Lawler Smith | AEC marketers must uphold communication standards, ensuring precision in language for clear, consistent, and defensible messaging.

By Mark Zweig | Those who read your emails, letters, reports, social media posts, and resumes are all deciding how intelligent you are in large part from your writing.

By Kristin Kautz | AI is becoming a crucial component in reshaping the AEC industry, especially in the realm of marketing.

By Mark Zweig | If you don’t want your people or yourself to be judged unfairly, there are a few common problems that must always be avoided.

In business development, many missteps can be traced back to a lack of understanding and acceptance of who we are.

We’re all busy with our personal and professional lives, but that doesn’t mean we should stop educating ourselves. I have spent a good portion of the last eight months crisscrossing the country training professionals in...

If you’re looking to sell, it’s critical you attract the right buyers with a detailed yet concise overview of your firm. The M&A transaction “teaser” is the first document that a prospective buyer will review...

A professional firm should have professional collateral, but all too often, bad photos, poor design, and sloppy writing dilute the brand. Of course you’re not an amateur. You are a professional. You work for a...

Good communication includes good writing. Everyone sort of scoffs at the English Lit majors in college – questioning the validity of such a general degree and wondering what sort of jobs those graduates land upon...

I’m often asked two questions about leadership: 1. Are leaders born or made? 2. How did you become a leader? I believe everyone has the potential become a leader. Despite endless debate on the subject...

While I have been and continue to be bullish on the A/E/P and environmental consulting business, I must say that we see some wacky things out there when it comes to how firms manage and...

There may be truth to the old adage: “Ignorance is bliss.” Because the fact is, there are a lot of people, many of them at the highest levels in A/E/P and environmental firms, who are...