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Search results

10 results found for “good morning”

Surveys & Reports
Learning & Events
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Surveys & Reports

Learning & Events

Posts

  • The curious case of the unanswered message

    The curious case of the unanswered message

    May 24, 2026

    By Kraig Kern | An observation on modern communication, efficiency, and the messages that quietly disappear.

    Read
  • Meetings

    Meetings

    March 29, 2026 | Mark C Zweig

    By Mark Zweig | The fastest way to suffocate a productive AEC firm isn’t bad projects or markets, it’s too many pointless meetings.

    Read
  • Staying calm under fire

    Staying calm under fire

    October 19, 2025 | Mark C Zweig

    By Mark Zweig | Calm leadership under pressure –whether in business, aviation, or racing – proves experience and composure drive effective decision-making.

    Read
  • Two kinds of firms

    Two kinds of firms

    August 17, 2025 | Mark C Zweig

    By Mark Zweig | Is your firm one that commands top fees and thrives, or one that will struggle to compete and keep up?

    Read
  • How to achieve a double-win merger

    How to achieve a double-win merger

    August 10, 2025

    By Dan Schwartz | Successful M&A communication is achieved through strategy, storytelling, and staying human in the face of complexity.

    Read
  • Rethinking leadership in AEC

    Rethinking leadership in AEC

    July 20, 2025

    By Alan Lloyd | In a fast-paced AEC world, servant leadership empowers teams, boosts outcomes, and shapes a culture people want to join.

    Read
  • What I wish I would’ve known

    What I wish I would’ve known

    March 23, 2025 | Mailena Urso

    By Mailena Urso | The path toward success is shaped by your courage, curiosity, and resilience.

    Read
  • Relationships

    Relationships

    March 23, 2025 | Mark C Zweig

    By Mark Zweig | The ability to maintain long-term relationships, both personal and professional, is one of the keys to business success.

    Read
  • Lessons from the parenting trenches

    Lessons from the parenting trenches

    July 07, 2024

    By Sam Graves | Effective team management involves setting clear expectations, equipping and empowering members, and fostering engagement and evaluation.

    Read
  • Getting the most out of your people

    Getting the most out of your people

    May 19, 2024 | Mark C Zweig

    By Mark Zweig | Are your expectations for your people high enough, or are you letting everyone off the hook?

    Read
  • Everyone has to get stuff done

    Everyone has to get stuff done

    March 31, 2024 | Mark C Zweig

    By Mark Zweig | We all need new challenges, variety in our daily routines, and to see tangible results from our efforts to be fulfilled.

    Read
  • Space for failure

    Space for failure

    March 31, 2024

    By Rachel Wilde | We must seek out the rare opportunities for safe failure and make the most of them to help our employees reach their full potential.

    Read
  • What my mistakes say about me

    What my mistakes say about me

    November 26, 2023

    By Janki DePalma | Having the ability to admit your own mistakes can be refreshingly liberating and lead to real growth and connection.

    Read
  • Reading as a superpower

    Reading as a superpower

    October 22, 2023

    By Morgan Stinson | Reading books across a wide spectrum of topics can help you develop the skills needed to calmly and confidently tackle the challenges you face as a firm leader.

    Read
  • Linked out of LinkedIn?

    Linked out of LinkedIn?

    September 10, 2023

    By Tyler Suomala | LinkedIn is an underutilized tool for building relationships, expanding opportunities, and attracting high-quality clients.

    Read
  • Motivated people walk through walls

    Motivated people walk through walls

    August 20, 2023 | Mark C Zweig

    By Mark Zweig | There are many factors that can create highly motivated people – some within your control as an employer and some not.

    Read
  • Who gets ahead in the firms they work for?

    Who gets ahead in the firms they work for?

    August 13, 2023 | Mark C Zweig

    By Mark Zweig | These are the most important qualities that decide who gets to move up as firm leaders, managers, and future owners.

    Read
  • Misplaced management priorities

    Misplaced management priorities

    July 16, 2023 | Mark C Zweig

    By Mark Zweig | The majority of AEC companies are doing well, but that could be in spite of how they are being managed.

    Read
  • Easy stuff you can do to keep morale up

    Easy stuff you can do to keep morale up

    May 21, 2023 | Mark C Zweig

    By Mark Zweig | Stop being so preoccupied with problem solving and instead focus on the things you can do to make someone’s day a little bit better.

    Read
  • Keeping your head screwed on straight

    Keeping your head screwed on straight

    April 30, 2023

    By Mark Zweig | Firm leaders have to stay optimistic, or their ability to fully function and meet their responsibilities will be compromised.

    Read
  • Working to do better: Stephen Hayduk, Jr.

    Working to do better: Stephen Hayduk, Jr.

    April 09, 2023

    By Liisa Andreassen | Principal and chief engineer at Hayduk Engineering, a multidisciplinary consulting engineering firm specializing in civil and wastewater engineering.

    Read
  • Writing a book

    Writing a book

    March 26, 2023 | Mark C Zweig

    By Mark Zweig | Doing so will help you organize your thinking, present and preserve your work, and give you more credibility with your client base.

    Read
  • Tomorrow may never come

    Tomorrow may never come

    January 15, 2023 | Mark C Zweig

    By Mark Zweig | None of us knows how much time we have, so don’t put off making the changes you need to make in your life.

    Read
  • Trustworthy: David Schrader

    Trustworthy: David Schrader

    December 04, 2022

    By Liisa Andreassen | Managing partner of SCHRADERGROUP (Philadelphia, PA), a full-service firm that creates enhanced environments for the people who use them.

    Read
  • Vacation time

    Vacation time

    June 26, 2022 | Mark C Zweig

    By Mark Zweig | This is the time of year many of us, and many of our clients, will take a family vacation, so do what you can to step away and enjoy it.

    Read
  • Trying to stay positive

    Trying to stay positive

    March 13, 2022 | Mark C Zweig

    By Mark Zweig | If you are a leader in an AEC firm, it’s crucial that you stay positive in spite of all the bad news we’re seeing these days.

    Read
  • How to land a purple unicorn

    How to land a purple unicorn

    January 02, 2022

    By Ryan Gallagher | Firms that actively work to attract these rare creatures will be best positioned to grow and prosper.

    Read
  • Too much business development?

    Too much business development?

    December 05, 2021

    By Kraig Kern | Too much of a good thing can lead to a crisis for you and your staff and dissatisfaction for your clients.

    Read
  • Moving on past your successes

    Moving on past your successes

    November 28, 2021 | Mark Zweig

    By Mark Zweig | This isn’t easy, but it will ultimately make you more successful – not just as a business leader, but in life itself!

    Read
  • Mental health matters

    Mental health matters

    May 02, 2021

    By Keyan Zandy | Many firms have been slow to engage in conversations with their employees about mental health. It’s time to make a change.

    Read
  • Stay organized amid information overload

    Stay organized amid information overload

    January 24, 2021

    By Kim Fowler | If you chip away at your organization goals one task at a time, you will begin to see the benefits.

    Read
  • Keep a cool head and carry on!

    Keep a cool head and carry on!

    January 17, 2021

    By Mark Zweig | Things are real messy right now, but we can all get safely to our destinations if we keep our cool.

    Read
  • Fitting the task to the time at hand

    Fitting the task to the time at hand

    December 27, 2020

    Focus on getting stuff done and moving forward by fitting the tasks on your to-do list to either the time slot or energy you have available.

    Read
  • The passing of a giant

    The passing of a giant

    September 13, 2020

    By Mark Zweig | “My good friend of more than 25 years, Jack Portman passed away suddenly on the morning of August 28.”

    Read
  • Best Firm focus

    Best Firm focus

    August 23, 2020

    Leaders of employee-friendly firms talk about recruiting, culture, and the importance of employee feedback.

    Read
  • Vision: Thad Kudela

    Vision: Thad Kudela

    May 04, 2020

    Founding principal of Kudela & Weinheimer (Houston, TX), a landscape architecture firm that has produced beautiful, exceptionally built environments for more than 25 years.

    Read
  • Ten questions for you to honestly answer

    Ten questions for you to honestly answer

    April 27, 2020

    By Mark Zweig | “If there’s a silver lining in this crisis it is that we may each have a chance to reevaluate our priorities and improve the quality of our lives from here on.”

    Read
  • Use this time

    Use this time

    April 27, 2020

    By John Bray | Connect with your people and bolster your business so you come out of this pandemic stronger on the other side.

    Read
  • The next five minutes

    The next five minutes

    April 13, 2020

    By Jamie Claire Kiser | What differentiates us now as leaders is our ability to roll with the punches and make sharp, sober decisions.

    Read
  • Ownership: Montell Irvin

    Ownership: Montell Irvin

    April 13, 2020

    President and CEO of Ramey Kemp & Assoc. (Raleigh, NC), a transportation engineering, planning, and design firm founded in 1992.

    Read
  • Empowering people: Dusty Eaton

    Empowering people: Dusty Eaton

    April 06, 2020

    CEO of A&E Architects (Billings, MT), a firm that believes all disciplines can live together within any given project.

    Read
  • Designing your business to scale

    Designing your business to scale

    February 17, 2020

    “If you have lofty ambitions for the growth of your firm, but aren’t exactly sure of what you need to do to accomplish it, here is my best advice.”

    Read
  • Getting more done

    Getting more done

    January 06, 2020

    “So many [A/E firm leaders] feel they are being pulled in so many directions that oftentimes, at the end of a day or week, it is hard to see what was accomplished.”

    Read
  • Bright future: Theodore Beltavski

    Bright future: Theodore Beltavski

    December 09, 2019

    President of R.E. Warner & Associates (Cleveland, OH), a 68-year-old full service, multi-discipline consulting firm that’s in growth mode.

    Read
  • Be a better leader today

    Be a better leader today

    November 18, 2019

    "Doing these 20 things will only make you more effective and your company more successful. And none of them are difficult, so go to it!"

    Read
  • Challenging opportunities: Dorian Adams

    Challenging opportunities: Dorian Adams

    July 08, 2019

    President of Reaveley Engineers, a national structural engineering firm based in Salt Lake City, Utah.

    Read
  • An elevated experience

    An elevated experience

    October 15, 2018

    Everything feels different. Three weeks after the 2018 Hot Firm & A/E Industry Awards Conference in Dallas, our team is still on a high. Fueled by positive feedback, a wealth of exciting ideas for Las...

    Read
  • Living the principles

    May 07, 2018

    Honoring your clients’ business success above all else will enhance your firm’s reputation and bottom line – without compromising design. This is the third installment of a three-part discussion on the topic of job success,...

    Read
  • Knowledge is never automatic

    April 16, 2018

    The second someone becomes a principal, they (erroneously) think they know everything there is to know about their industry and how their firm fits in. In the Fiddler on the Roof song, “If I Were...

    Read
  • The 7 steps of successful project pursuit

    The 7 steps of successful project pursuit

    March 19, 2018

    By Scott Johnston | Time is a luxury AEC teams do not have. And time spent on a losing effort drains resources, morale, and bandwidth on existing projects.

    Read
  • Pricing your firm out of business

    January 29, 2018

    You lament the commoditization of your services, but are you doing anything to differentiate your firm, and in turn, earn better fees? We have all had the experience of standing with a group of our...

    Read
  • Time is NOT on your side

    January 22, 2018

    The last few weeks have been pretty rough. A nice young fellow who cleaned my antique cars was killed in a New Year’s Eve altercation with a gun-wielding criminal. Several of my friends and acquaintances,...

    Read
  • Revisiting Conscious Capitalism

    January 15, 2018

    We all like and need profits, but there’s more to doing business than the bottom line, and the A/E industry should take heed. I’ve previously written about a group I’ve become active with here in...

    Read
  • Be yourself

    January 08, 2018

    Do you have a job interview on the near horizon? If so, do your research, stay on topic, and don’t forget to wear a nice pair of shoes. A close architect friend of mine recently...

    Read
  • Podcast 101

    December 18, 2017

    Branding, education, a low barrier to entry, and the creation of fans are all part of it, so what are you waiting for? I rejoined Zweig Group more than three years ago after an almost...

    Read
  • Keeping your head on straight

    October 30, 2017

    With the environment we are living in – crazy political stuff – potential nuclear war – mass shootings by maniacs – it would be easy to let it all get to you. But you can’t....

    Read
  • Storytelling, part 1

    October 09, 2017

    All of us have a story to tell, so don’t shy away from it in your professional life. It could be the key ingredient for your firm’s success. Everyone loves a good story. That’s why...

    Read
  • What is cheese?

    October 02, 2017

    A lot of what people call “cheese” these days really isn’t. When you’re talking about Kraft Singles, or Velveeta, for example, you aren’t talking about cheese. You are instead talking about “pasteurized, processed cheese food.”...

    Read
  • Marketing matters, part 2

    September 11, 2017

    Digital is critical, but don’t fixate on having an army of followers. Instead, use social channels to build your brand equity. What is the first thing you do when you wake up in the morning?...

    Read
  • Modern Marketing 2: Digital is Critical

    July 10, 2017

    This is the second installment of the Modern Marketing for the AEC Industry series. Click here to read the first installment. What is the first thing you do when you wake up in the morning?...

    Read
  • The HR algorithm

    The HR algorithm

    February 16, 2017

    Taking a cue from Spotify, the recruiting industry is poised to create tailored playlists of design professionals looking for the ideal job. I love listening to music. I think I have a fairly diverse palate....

    Read
  • Do something for you

    Do something for you

    November 21, 2016

    Many of us – as responsible spouses, parents, and business owners – always do what we think we are supposed to. Our whole lives are based on serving and taking care of other people. Unfortunately,...

    Read
  • Forty big ones

    October 31, 2016

    Florida multidiscipline firm Kisinger Campo and Associates, with four decades under its belt, knows how to treat clients and employees. By Liisa Andreassen Correspondent Kisinger Campo and Associates (Tampa, FL), a multidisciplinary engineering firm of...

    Read
  • Life events and the sports page

    October 28, 2016

    Empty slogans and tired jargon don’t do the trick. To be a great leader you have to make a personal connection with members of your team. I’ve attended a lot of leadership courses over the...

    Read
  • Employee engagement, YEI style

    October 24, 2016

    The annual employee evaluation is outdated and might just do more harm than good. Try something new. Try something better. A few years ago I read an article about how employees hate evaluations and supervisors...

    Read
  • Shedding the negative energy

    October 19, 2016

    Anyone who knows me can tell you I’m about as “New Age” as the 1930 Model A Ford sitting in my garage awaiting its flathead V-8 transplant. That said, there really is something to the...

    Read
  • Set them free

    October 06, 2016

    Arbitrary or unduly bureaucratic rules demotivate employees, impose unnecessary constraints, and can even spark an office rebellion. Years ago, I started work at a new office where I had two administrative assistants supporting me. One...

    Read
  • Crisis mode

    September 15, 2016

    A good communication plan is vital when things don’t go your way, so put a little thought into who’s going to do the talking when people start asking questions. Not a day goes by that...

    Read
  • Becoming a blame-free organization

    September 09, 2016

    Blame is a form of punishment that rarely works, and removing it from a firm’s environment will increase productivity and collaboration. Would you rather have an employee change her behavior, become more motivated, or make...

    Read
  • Believe it: Quality counts

    June 17, 2016

    If a firm wants to succeed at a high level, it must keep a keen eye on the documents, and have an ear for what the client needs. It’s my experience that too many firms...

    Read
  • Decisions made easy

    February 26, 2016

    How we approach the decision process is as important as the decision itself. We all make dozens of decisions each day. Some are relatively simple, such as which shirt to wear in the morning. Others...

    Read
  • Search Savvy: Jobs postings are ads

    July 17, 2014

    And since they are, follow these eight tips to improve their effectiveness. What is a job posting? C’mon, think about it. It’s simply an advertisement. Aren’t you advertising an opening that you want to fill?...

    Read
  • Editorial: On finding and keeping good people

    July 18, 2013

    Pent-up demand means more hiring, so here are some critical musts for attracting and retaining great people. July is a time for grilling hamburgers by the pool, packing everyone into the family Denali or minivan...

    Read
  • From the Chairman: Overboard on on-boarding

    April 11, 2013

    Several things happen when a new person joins your firm. Don’t scare them away. This term seems to have come into popular usage among HR folks lately, referring to how a firm brings a person...

    Read
  • PM Perspectives: ‘I was that guy once...’

    March 28, 2013

    This article first appeared in The Zweig Letter (ISSN 1068-1310) Issue # 1001 Originally published 4/1/2013 Not all PMs are stars. Rattling their cage a bit may just help them rise. I was at our...

    Read
  • Editorial: Why do they use the other guy?

    March 28, 2011

    By Mark C. Zweig We’ve all been through it. We have a good, old client; someone we have done a lot of business with over the years. The decision-maker with the client is someone we...

    Read
  • PM Perspectives: Communication games with the engineers

    March 09, 2011

    By Christine Brack, PMP, ZweigWhite A CEC of Metropolitan Washington invited me to present a session on Effective Communication in February to their emerging leaders and other distinguished constituents. Good techniques and best practices are...

    Read
  • Common courtesies

    April 19, 2010

    One of the keys to success in business— all types of business, not just the A/E/P and environmental business— is practicing common courtesies (or perhaps they should be called not-so-common courtesies?). Architects, engineers, and scientists...

    Read
  • Be nice

    June 01, 2009

    After 29 years observing leaders and managers in A/E/P and environmental firms (as well as many other professions and industries), I have learned that one of the keys to success is simply “being nice.” That...

    Read
  • Dealing with pain

    September 01, 2008

    Last Thursday night/Friday morning, I found myself in a tough situation. I went to bed and all was well until I woke at 2 a.m. feeling like I had to use the bathroom. Thursday was...

    Read
  • So You’re Serious About Selling?

    August 27, 2007

    Much has been written on how to be a more effective seller— lots aimed at design professionals and much more written for other industries/professions. The problem with most of this stuff is the credibility of...

    Read
  • “We Didn’t Need Bob (or Sue), Anyway…”

    February 05, 2007

    How many times have you heard it? Someone turns in their notice to leave and the response of his or her immediate supervisor is: “We didn’t need Bob (or Sue), anyway,” or, “We were going...

    Read
  • Enjoy Each Day

    February 13, 2006

    January 19, 2006. Dallas, Texas. Jon Weiner had just turned 52. Things were finally going his way. His firm, Weiner & Associates, an engineering, planning, and environmental consulting company, had grown to more than 200...

    Read
  • Home Sweet Home

    January 30, 2006

    Yesterday was one of those perfect days. It was so nice that I almost felt guilty about it. I really should have been at my office getting ready for the next semester or working on...

    Read
  • Commitment to Success: Look For It

    August 22, 2005

    I got up this morning to an e-mail from one of my old clients and friends, Kit Miyamoto, CEO of Miyamoto International (Sacramento, CA), a fantastic structural engineering firm. He sent it at 4-something a.m....

    Read
  • What it Takes to Sell

    February 07, 2005

    Every single A/E or environmental firm in this country needs more people who can sell work. These people feed the rest of the firm, allow the owners to sleep at night, and are generally the...

    Read
  • Make Business Planning Worthwhile

    September 20, 2004

    We are now in our 17th year of working with A/E/P and environmental firms of all types and sizes around the world. And, over that time, we have seen literally thousands of different companies’ business...

    Read
  • Where’s the Threat?

    May 10, 2004

    Last Saturday morning a friend of mine, Peter Sisk, called to see if he could stop by my house on his way out of town to visit his aging parents in Hartford. He had the...

    Read
  • Succession Success

    February 09, 2004

    Paul Weir, president and CEO of Weir-Sofein Architects and Engineers in Albany, New York, had a problem. He and his primary business partner, Wolfgang Sofein, usually saw eye-to-eye. There was a long history of mutual...

    Read
  • Travel Gripes

    January 05, 2004

    Air travel is at an all-time high for me. It’s always frustrating... so I couldn’t resist the opportunity to share some of my recent thoughts and observations: E-tickets. It always amazes me when I see...

    Read
  • Hot Firm Review

    November 10, 2003

    After a brief stop in Las Vegas for a quick family wedding, I just returned from The Zweig Letter Hot Firm 2003 Conference and Celebration in San Francisco. And let me tell you that while...

    Read
  • Bringing Out the Best From Your Staff

    August 04, 2003

    When you do what I do you see a lot of smart people. Architects, engineers, planners, scientists … who own and run firms. Many of these smart people started their companies; others were strong enough...

    Read
  • Conference-Goers

    March 17, 2003

    In spite of the post 9/11 travel slowdown, it seems like there are more trade shows and conferences for A/Es and construction companies than ever before. As dutiful ZweigWhiters, we seem to get to all...

    Read
  • Keeping the Growth Alive

    September 16, 2002

    I am sitting here this morning, in our Natick office, staring at my computer. I need to write a talk for our upcoming Zweig Letter Hot Firm 2002 Conference and Celebration in Boston. I am...

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  • Miserable Little Demotivators

    June 17, 2002

    Karen Smartstuff was really excited about the chance to work at TFA (Those Fantastic Architects). It was her second job out of school, and she was thrilled to land there. Especially after her first full-time...

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  • Gettin’ Mean

    November 12, 2001

    I was doing my usual deep thinking in the shower this morning, and I started wondering what I would do if I were on a flight that terrorists were hijacking. My first thoughts were about...

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  • Joe

    October 08, 2001

    Friday afternoon finally rolled around. Joe Jetson gathered up everything he needed to work at home over the weekend and tossed it all into his briefcase. This was the worst week Joe could remember in...

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  • Justifying Your Existence

    July 09, 2001

    Paul Schipperknocket’s alarm went off at 5:30 a.m. After a quick workout in his basement gym, he turned on the coffee maker he’d gotten ready the night before, and then woke up the rest of...

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  • The Compassionate Firm

    October 30, 2000

    Is your firm a compassionate firm? Do you choose what’s humane over what’s best financially in certain situations? And what difference does that make, anyway? Business is business. And we all know that to be...

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  • More buying and selling

    March 06, 2000

    The idea came to me at 3:50 p.m. on Sunday, January 2, 2000. It was a balmy afternoon here in the Boston area— temperatures in the 60s, sunny and bright. I took out my wife’s...

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  • Why do we do these things?

    December 07, 1998

    When you get to work with all of the different A/E/P and environmental firms that we do here at ZweigWhite & Associates, it is apparent that many firms are marching blindly ahead, doing things they...

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  • What’s wrong with training

    September 28, 1998

    “Training.” It sounds like a good thing, right? Everybody likes training. It’s supposed to make people better at their jobs, and that’s good for them. The business news media tells us that Generation X-ers will...

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  • More Reasons the Future is Bright

    May 18, 1998

    I’m convinced that it’s part of the job description for principals and managers of A/E/P and environmental consulting firms to keep reminding their employees and themselves why this is a great business to be in....

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  • It Can be Done with Discipline

    May 11, 1998

    I just came back from a management retreat with a client we first worked for a couple of years back. They are what I would call a mid-sized firm in a large metro area. And...

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  • Now this is training

    November 24, 1997

    A few of us just got back from “Racing to the Future ‘97,” a CEO get-together we sponsored in West Palm Beach, Florida. Let me tell you, it was a great experience. Having a dozen...

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  • Why change is so tough

    November 08, 1997

    I spend more of my billable time helping A/E/P and environmental consulting firms with their business planning than anything else. Most firm owners want to do more with their businesses, to be more successful. But...

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  • Multi-tasking

    June 16, 1997

    A funny thing happened to me the other day on the way to the office...... I pulled up to a stoplight. A few seconds later, another fellow pulled up in the lane next to me...

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  • Problem Employees

    January 22, 1996

    I thought about a headline for this week’s treatise along the lines of “Second guessers, naysayers, and negative thinkers,” or “No more excuses,” or “Let’s cut the crap.” But I decided that none of these...

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  • Who Gets How Much

    December 11, 1995

    This is the time of the year that the majority of firms in the A/E/P and environmental consulting industry decide who gets how much in the way of pay increases and/or bonuses— in other words,...

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  • Travel Pointers

    September 25, 1995

    Most of us in A/E/P or environmental consulting firms who are at project manager level or higher must travel occasionally. The probability that you will have to travel increases the larger your firm is, the...

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  • The Marathon

    April 24, 1995

    I’m writing this article on Monday morning, “Marathon Day.” For those of you who didn’t know, Marathon Day is a big deal here in the Boston area. We’re planning on shutting down today between 11:00...

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  • Why Office Location is Important

    January 23, 1995

    You would think that architects and engineers would pay better attention to the location of their own office space. For many firms, location analysis and site selection for office facilities is part of the work...

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  • Random Thoughts

    May 30, 1994

    Road Warriors Square Off— One Monday a couple of weeks ago, I got up at 3:45 a.m. to catch a 6:00 flight from Boston’s Logan Airport, the start of a long week to come. After...

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  • Entrepreneurs and management

    September 15, 1993

    With more than 40,000 architecture, engineering and environmental consulting firms in the U.S., most of which have less than 20 people, no one is going to tell me that design professionals aren’t entrepreneurial. If they...

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