Injecting new life into your marketing
By Mark Zweig | AEC firms that want better marketing need to sound more human, move faster, and stop hiding behind safe, forgettable messaging.
10 results found for “enthusiasm”
By Mark Zweig | AEC firms that want better marketing need to sound more human, move faster, and stop hiding behind safe, forgettable messaging.
By Brandon Pinkerton | Your leadership impact is shaped by aligning your platform, message, and the audience you are intentionally trying to reach.
By Mark Zweig | High-performing skeptics can sharpen decisions or quietly poison culture – the difference lies in how leaders engage them.
By Mark Zweig | Long-term firm owners stay motivated by evolving the business, mentoring emerging leaders, and staying close to the action.
By Will Swearingen | A new era of AEC growth is emerging, driven by value creation and strategic expansion.
By Shannon Christiansen | As your firms grows, so does your capacity to give back, strengthening both your communities and your culture.
By Mark Zweig | Winning big design projects requires strategy, preparation, credibility, and connecting authentically with decision-makers to secure long-term success.
By Adam White | Meaningful employee growth goes beyond trainings and workshops – it takes time, trust, feedback, and a clear path forward.
By Anna Kendall | Effective internal communication plays a crucial role in shaping employee morale during times of significant change.
Kristin Kautz delves into the evolving landscape of AI, emphasizing its transformative potential in business and daily activities. Highlighting tools such as ChatGPT, Microsoft's Copilot, and Unanet's CRM integration, she illustrates how AI can enhance...
By Mark Zweig | Sparkplugs are the people in your business who make things happen – and they are essential if you want to grow beyond what you alone can ignite.
By Mark Zweig | Employees who decide to disengage and shift out completely do so at their own peril.
Zweig Group announces its client GMB has officially acquired Up&Up Agency.
Zweig Group announces its client ISG has acquired Unit Architecture, expanding ISG's footprint into Arkansas.
By Adam Bugielski | Burnout is a serious condition that can lead to decreased job satisfaction, productivity, and overall well-being – but there are steps you can take to prevent it.
By Mark Zweig | Every entrepreneurial company should have some big, game-changing things it is working on.
By Liisa Andreassen | President of Prairie Engineers, P.C. (Columbia, IL), a firm made up of engineers, surveyors, and scientists focused on solving problems for public and private clients.
By John Bray | There is no perfect buyer or seller in the marketplace, but how do you attract the best possible partner?
By Amanda Hartman, Hannah Rico & Jules Ackerson | Huge organizational milestones can be reached when you step away from your day-to-day operations to evaluate your firm’s past and plan for the future.
By Mark Zweig | Here’s what you really need to do to get more job candidates for any opening you have, increase your job offer acceptance rate, and speed up the hiring process.
By Mark Zweig | If you want to encourage cooperation in your firm, take a look at your organization structure, accounting, and incentive compensation.
Knowing who does what, who needs to weigh in, and who makes the final decision is critical to success.
By Mike Nunley | The pandemic highlighted the importance of workday social interaction, protecting key technical staff from burnout, and using technology to engage with clients.
Zweig Group is excited to announce the addition of Shirley Che to the team in the role of Marketing Manager. Shirley is a data-oriented creative with a passion for connecting communities to resources. She holds...
Janki DePalma, director of business development with Kirksey Architects, discusses listening, empathy, relationships, self-control, and what makes a great business developer.
President and CEO of Wiss, Janney, Elstner Associates, Inc. (Northbrook, IL), a global firm that’s committed to helping clients solve, repair, and avoid problems in the built world.
By Jamie Claire Kiser | Respond to your call to action, whatever it may be, and build a legacy that will leave your profession better than you found it.
Partner at LERA Consulting Structural Engineers (New York, NY), a firm that has created innovative, yet constructible and economical structural designs since 1923.
By Mark Zweig | If you make these 50 calls, you will not only get new projects, you will also learn a great deal and renew old friendships.
Exceptional brand leadership is a must for a firm to be exceptional in today’s challenging business environment.
“You would be surprised how quickly your employees get in the bandwagon when they can be part of the solution.”
Many people can be apprehensive when faced with new technology. It’s important to address their fears and to have a plan for successful implementation.
President of R.E. Warner & Associates (Cleveland, OH), a 68-year-old full service, multi-discipline consulting firm that’s in growth mode.
Taylor Dayton, EIT, is a project engineer at Aspect Consulting’s office in Wenatchee, Washington.
“We need everyone’s talents. And we especially need those with a tremendous amount of experience, contacts, and proven skills.”
President of Ampirical (Best Firm Multi-discipline #21 for 2018), a 200-person firm on the north shore of Lake Pontchartrain.
Strong emotional intelligence, empathy, and the ability and capacity to engage the ‘whole person’ move teams and projects forward.
(West Palm Beach, FL – January 2, 2019) National design firm WGI is pleased to announce it acquired Texas-based BIG RED DOG, INC. (BRD), a firm with a reputation in the industry for intelligent disruption,...
Ditch the ego, the fancy title, and the unnecessary rules. Instead, be the spark that inspires your team members to follow their passions. If you are a manager, you have people following your orders. If...
President and CEO of Ghafari (Hot Firm #54 for 2017), a 550-person multi-discipline firm based in Dearborn, Michigan. By Liisa Andreassen Correspondent “I would describe myself as a people person and am elated to see...
Everything feels different. Three weeks after the 2018 Hot Firm & A/E Industry Awards Conference in Dallas, our team is still on a high. Fueled by positive feedback, a wealth of exciting ideas for Las...
The new generation brings a lot to the table, much of it good, so lighten up, be honest, and enjoy yourself as you roll up your sleeves and work. By 2020, nearly half (46 percent)...
A/E firms are fragile things. When things are going well, they grow and make decent profits. The people who work there generally feel good and the future seems bright. When things aren’t going well, morale...
While I am a big believer in promoting from within – it’s essential, really, if you want to have any kind of cultural consistency over time, not to mention that it’s more economical – it’s...
President and CEO of VHB, (Best Firm Civil #23 and Hot Firm #46 for 2017), a 1,400-person firm based in Boston, Massachusetts. By Liisa Andreassen Correspondent “Listening, of course, is incredibly important,” Carragher says. A...
Bringing good people on board is one thing, retaining them is another. Make a concerted effort to keep your personnel engaged. I recently facilitated a roundtable discussion. Never mind that the table wasn’t round. It...
As a coach, your choices can impact the fate of your team members, so take pains to put the right people in the right places. I didn’t grow up in a very sports-centric family. We...
President and CEO of EAPC Architects Engineers (Marketing Excellence #3 Website and #1 Holiday for 2017), a 140-person firm based in Grand Forks, North Dakota. Editor’s note: EAPC, founded in 1967, is celebrating its 50th...
President of Environmental Partners Group, Inc. (Hot Firm #22 for 2017), a 55-person firm based in Quincy, Massachusetts. By Liisa Andreassen Correspondent “Their problems need to be your problems,” says Gabriel, referring to the client-firm...
Learning from external sources can be highly beneficial, but you must also master the art of blocking out the noise and staying the course. I have to admit it: I often feel like a fraud...
While many of them might have flopped, you still have a chance to make the most important one a reality – ownership transition. Welcome to March! And congratulations on making it through all those resolutions!...
Do you have a vision for the future of your firm? It’s a must, so climb out from behind the day-to-day, engage your team, and chart your course. Any quick online search will bring up...
The annual employee evaluation is outdated and might just do more harm than good. Try something new. Try something better. A few years ago I read an article about how employees hate evaluations and supervisors...
What did I learn about running an A/E/P firm from a 62-year old former British equestrian Olympian? Quite a lot, as it turns out. I recently had the opportunity to ride in a two-day clinic...
A passionate and prolific engineer, a skilled expert in disputes, and beloved by those he worked with and for, Michael Burgess will be missed. By Liisa Andreassen Correspondent San Diego-based Xpera Group (#77 Hot Firm...
Independent environmental firms are increasingly rare, but out on the East Coast, CEO Eileen Pannetier has succeeded by sticking to her small-firm roots. By Liisa Andreassen Correspondent Prior to founding Comprehensive Environmental Inc. (Best Firm...
Here are nine tips on how to be successful in the A/E/P business. Hint, most of these tips are not specific to the A/E/P business. I have the honor of being a guest lecturer once...
Successful ownership transition is difficult to achieve, and for it to happen, the first tier has to embrace the transformation brought on by the second tier. Over the last two years, Zweig Group has supported...
Your employees will work harder if they’re enthusiastic about their role in your firm; here are some tips to make that happen. As firms finalize their strategic plans for 2016, we hear a consistent desire...
Despite what the pundits say, Mark Zweig believes that magnetic leaders aren’t such a bad thing. "Charisma” – some people have it and some don’t. It has been defined as a special charm or appeal...
There may be something missing in your firm after the recession, Mark Zweig writes. The recession of the last six- to 8 years has been hard on the A/E/P and environmental consulting business. Many companies...
Mark Zweig contrasts five examples of individuals best avoided. It has been said before that you “can tell a lot about someone by the company they keep.” It is such a true statement! Successful people...
This time of the year is marked by a frenzy of activity, both professionally and personally. The thoughts we had in September and October of looking to a new year with renewed enthusiasm and at...
Press Release: July 15, 2011 FAYETTEVILLE, Ark. (July 15, 2011) –With only $1000.00 in start-up capital, Mark C. Zweig started Mark Zweig & Associates on a card table in the back-room efficiency apartment of his...
By W. Hobson Hogan ZweigWhite Principal, Investment Banking I have represented many businesses in M&A processes and I have analyzed both great and not-so-great firms. In all of these M&A processes, I have witnessed some...
By Jeff Clark, Managing Director & Principal, Investment Banking Get out there and make it happen. Tell people, from your accountant to your attorney to your friends and business associates on all your social networks,...
By Mark C. Zweig So many people today in this business are just getting tired of the grind. The last three years haven’t been fun— with more competition, reduced profitability, delayed or cancelled projects, stalled...
I just sold a house this past weekend that I have had on the market for quite some time— much longer than it usually takes me to sell one. This was a beautiful little 1925...
Most of us know that it isn’t really hard to start an A/E or environmental firm. You don’t need a lot of capital or other resources to hang a shingle and make a run for...
As most long-time readers of The Zweig Letter know, I can’t stand it when someone quotes the latest pop management book or article. The authors are always a little too smug in the universal applicability...
I was talking with a woman recently who started her own design firm a couple years ago. Her passion for her work and her business was fantastic. She thought about it/planned/worked every waking hour. She...
I know structural engineers who make over $1 million a year. I know landscape architects in larger firms who achieve a 4.22 raw labor multiplier on all the work they do. I know architects who...
As management consultants to the A/E/P and environmental industry for many years, we get up close and personal with literally hundreds of firms each and every year. Many of these are very successful companies that...
When I was a kid I worked at the local bike shop. It was underneath an optician’s shop accessible only from an alley. The place was a dump, as some readers of The Zweig Letter...
A few of us just got back from “Racing to the Future ‘97,” a CEO get-together we sponsored in West Palm Beach, Florida. Let me tell you, it was a great experience. Having a dozen...
From my experience, I’d say that most owners and managers of A/E/P and environmental firms have forgotten that recruiting is selling. Instead of trying to create the best impression they can on every person who...
We’re in the throes of our annual business planning process here at ZWA. You know the routine— get everyone together, have an office party and a holiday dinner at a nice restaurant and spend a...
There are a few firms out there that really have their act together when it comes to the finance and accounting function. But by and large, A/E/P and environmental consulting firms struggle with what should...
Most A/E/P and environmental firms spend a lot of money just for the opportunity to make a presentation to a client. You send your technical/professional staff chasing all over the countryside, hither and yon, looking...
Several recent experiences with consulting engineering firms lead me to believe that it’s time all of us looked at our compensation schemes and put some incentive back into the business— especially for principals. The desire...