From doubt to direction
By Duncan Robertson | Self-awareness helps emerging AEC leaders overcome imposter syndrome and lead with greater purpose, confidence, and intention.
10 results found for “emotions”
By Duncan Robertson | Self-awareness helps emerging AEC leaders overcome imposter syndrome and lead with greater purpose, confidence, and intention.
By Heather Applegate | Strong change management turns disruption into momentum by aligning leadership, reducing uncertainty, and helping people stay oriented through transition.
By Kraig Kern | AEC firms excel at solving known problems, but creativity is what reveals the opportunities and risks no one sees.
By Melanie Carrido | Three decades in AEC show that while technology reshapes our work, strong communication and partnership still determine success.
By Barbara Stiles & Jennifer Knox | AEC clients judge project managers not only on technical delivery, but on leadership under pressure and clarity amid complexity.
Zweig Group consultants and leaders regularly speak, teach, and participate in major industry events across the AEC community.
By Daryl Simons Jr. | If your retention strategy relies on appreciation events instead of competitive pay, you are already losing talent.
By Zachary Strickland | Successful program managers anticipate risks, guide tough conversations, and create confidence amid complexity.
By GinaRenee Autrey | AEC marketing doesn’t fail from lack of expertise – it fails when firms keep telling safe stories in increasingly noisy markets.
By Mark Zweig | Better project management isn’t about new systems, it’s about disciplined leadership, clear decisions, and relentless execution of fundamentals.
By Stephen Parker & Mei-Ling Krabbe | The most successful organizations will treat adaptability, personalization, and inclusivity as organizing principles for workplace design.
By Mark Zweig | A cautionary AEC story about control, delayed succession, and how avoiding transition can undo decades of good work.
By Ying Liu | Real success depends on alignment, courage, and people ready to own the future.
By Duncan Robertson | Motivational leadership drives loyalty, ownership, and growth by connecting people’s individual goals to the firm’s larger purpose and vision.
By Janki DePalma | A manager’s guide to building a culture where recovery is respected, contribution is sustainable, and being seen doesn’t require shattering.
By Tom Godin | When the mind and body of a business move together, worry fades and real performance begins.
By Michael Sanderson | This is one of the most powerful tools we have to reduce risk, train effectively, grow sustainably, and do better work.
By Greg Sepeda | To drive real accountability, leaders must pair logic with storytelling that engages emotions, creates ownership, and motivates lasting process adoption.
The leading source of business management insights, research, and strategies tailored specifically for leaders of AEC firms.
By Sara Grayum | In a world where perception drives engagement, the AEC industry is waking up to a new kind of visibility.
By Dan Schwartz | Successful M&A communication is achieved through strategy, storytelling, and staying human in the face of complexity.
By Will Swearingen | Selling your firm requires early, intentional prep to maximize valuation, avoid risks, and ensure successful transition.
By Sara Parkman | The top 2025 Marketing Excellence Award winners share how strategy, authenticity, and collaboration drive real AEC marketing impact.
By Janki DePalma | Ghosting job candidates damages trust, reputation, and your firm’s future recruitment success.
By Kate Gray | Utilizing technology built around your best work can become an inspiration tool for marketing teams.
By Marcía Alvarado | From the court to the C-suite, female athletes bring discipline, drive, and dynamic leadership to the AEC industry.
By Jeremy Clarke | The key to embracing growth without giving up what made your firm great in the first place.
By Will Swearingen | A well-thought-out, proactive plan is essential for ensuring the long-term success and sustainability of your firm.
By Janki DePalma | Small actions today can reduce stress, improve efficiency, and make life easier for your future self.
By Liisa Andreassen | President of Neumann Monson Architects (Iowa City, IA), a firm that creates exceptional spaces for living, working, learning, and playing.
By Tom Godin | Evaluating team dynamics is crucial for transforming organizational strategy into measurable results.
By Ezequiel Tovar | The decisions you make today will have monumental impacts on your next generation of owners tomorrow.
By Janki DePalma | Extroverts can create meaningful connections by observing cues, balancing conversation, and actively listening.
By Mark Zweig | These four things are beyond essential if you are serious about building an enduring organization that will evolve over time.
By Sarah R. Adams-Slominski | Team leaders can more effectively manage employees of all ages through strategic communication practices.
By Victoria Verlezza | By implementing these strategies, you can lead virtual meetings that are more inclusive, engaging, and conducive to collaboration among participants.
By Victoria Verlezza | Supportive leaders who prioritize communication and psychological safety can foster a positive work environment where employees feel valued and motivated.
By Wesley Jones | Strategies for successfully managing work-life balance and reclaiming your personal life while continuing to grow in your career.
By Stephanie Putzke | As the AEC industry continues to push boundaries, the importance of building relationships has emerged as a cornerstone for success.
By Brent Schniers | Though there’s no roadmap for navigating grief, there are steps leaders can take to manage their own emotions and guide their organization through a tough time.
By Liisa Andreassen | President of WithersRavenel (Cary, NC), a multidisciplinary consulting firm serving both the private and public sectors.
By Leslie Jenkins | Instead of trying to impress potential clients, focus on emotional intelligence, really listening, and creating relationships built on common goals and trust.
By Lauren Martin | If you find yourself facing a lawsuit alleging malpractice, here’s what you need to look for when considering an expert witness.
By Steve Hammel | Business developers play a crucial role in maintaining client relationships, resolving issues, and ensuring long-term success – even after contracts are signed.
By Morgan Stinson | Reading books across a wide spectrum of topics can help you develop the skills needed to calmly and confidently tackle the challenges you face as a firm leader.
By Conrey Guy | Your mission, vision, and values make up the backbone of your firms’ identity.
Zweig Group announces its client 505Design has been acquired by Cooper Carry.
By Janki DePalma | When you notice feelings of resentment, take a moment to explore what that warning sign is trying to tell you before it escalates into something more.
By Leisbel Lam | We need to strive for a leadership style that is centered on emotional intelligence and finding common ground, connection, and growth within our teams.
By Kraig Kern | It is essential for companies to reevaluate their meeting culture and prioritize efficiency and effectiveness for long-term success.
By Adam Bugielski | Burnout is a serious condition that can lead to decreased job satisfaction, productivity, and overall well-being – but there are steps you can take to prevent it.
By Tyler Suomala | If you ask great questions, you can guide yourself and your clients through a powerful process of discovery.
By Liisa Andreassen | President and partner at Hoefer Welker (Kansas City, MO), an interdisciplinary architecture, planning, and interior design firm.
By Ezequiel Tovar | The four pillars of ownership transition strengthen your firm and provide a foundation for success.
By Keyan Zandy | This tool can help you develop a deeper understanding of your client’s experience by exploring their emotions, motivations, and attitudes.
By Jeff Sober | If you want to keep people at your firm long-term, it’s time to rethink traditional approaches to preventing turnover.
By Mark Zweig | As a business owner, people problems will probably be at the top of your “problems/opportunities” list.
By Keyan Zandy | It’s critical to take the time to develop your trust-building skills. You, your teams, and the projects you are all working on together will only benefit.
By Mark Zweig | When it comes to leadership, things are rarely black and white – but there are some things leaders just shouldn’t ever do.
By Johnny Smith | What characteristics of a job, firm, and industry act as predictors of voluntary turnover?
By Ezequiel Tovar | Principals must plan for the future, mentor younger staff, and genuinely care for their people to be good stewards of their firms.
By Liisa Andreassen | President and CEO of W&A Engineering (Athens, GA), a growing multidisciplinary engineering firm known for its innovative design, efficient engineering, and professional service.
By Mark Zweig | There’s still time to get your head on straight and do a few things to make the most of the new year.
By Jay Kennedy & Julie Thiel | Be thoughtful in how you approach and manage your emotions, and you will find success building and maintaining meaningful client relationships.
By Mark Nusbaum | Changing your perspective and striving to always be present, aware, and reassuring will inspire confidence during construction administration.
By Mark Zweig | While you undoubtedly have other responsibilities, one of your primary roles as a leader is assembling, maintaining, and motivating your team.
By Jamie Claire Kiser | ElevateHER provides a platform for AEC professionals to effect the change they want to see in our industry.
By Liisa Andreassen | Project director at OBMI (Miami, FL), a leading global master planning, architecture, and design firm that has been creating timeless spaces for 85 years.
By Liisa Andreassen | Vice president of corporate development at J.S. Held, a global consulting firm providing technical, scientific, and financial expertise across all assets and value at risk.
By Will Swearingen | If there are people with dominating or otherwise off-set personalities on your leadership team, it could be time for a change.
By Linda Schulte | When your team views you as a leader and not just a manager, they will work much harder and be willing to go the extra mile when necessary.
By Liisa Andreassen | President at Baisch Engineering (Kaukauna, WI), a consulting engineering firm that provides full-service integration engineering to industrial clients worldwide.
By Alexis Eades | You can work to improve retention by promoting a positive culture, giving employees autonomy and empowerment, and actively showing appreciation.
By Mark Zweig | This is the time of year many of us, and many of our clients, will take a family vacation, so do what you can to step away and enjoy it.
By Andy Chavez | Actionable solutions for owners and employees alike to promote the longevity of high performers in today’s workplace.
By Heidi Blau | The hybrid model seems to be here to stay, but firms will need to strengthen their design, social, and professional development activities to keep their practices engaging.
By Liisa Andreassen | Chief people officer at HEAPY (Dayton, OH), a nationally recognized leader in sustainable and resilient engineering design.
By Liisa Andreassen | CEO and chairman of the board at MG2 (Seattle, WA), a global architecture, design, construction, and branding studio.
By Liisa Andreassen | Senior principal at Lamar Johnson Collaborative (Chicago, IL), a full-service design and architecture firm committed to enhancing the quality of the human experience.
By Mark Zweig | Use these tactics to respond to the things that trigger you emotionally and contribute to you losing your temper.
By Phil Keil | There is a bridge to opportunity that can lead us to a landscape where the change we seek is possible.
By Liisa Andreassen | Managing principal at GGLO (Seattle, WA), a firm that believes it’s both the opportunity and responsibility of design to inspire the best aspects of community.
By Will Swearingen | A clear understanding of how your firm will be managed after a large shareholder’s exit can greatly increase success going forward.
By Katie Harrel & Charlotte Knight | Finding commonalities can help you build trust and strengthen relationships in this changing work environment.
President of Lockwood, Andrews & Newnam (Houston, TX), a civil engineering firm that delivers exceptional quality and measurable value for the nation’s infrastructure.
President and CEO of Blueline (Kirkland, WA), a firm that’s committed to building relationships, enhancing communities, and improving lives.
By Julie Benezet | People have adapted to new ways of working and living, and in the process discovered new ways of thinking.
By Liisa Andreassen | President and CEO of CallisonRTKL, a global firm that has created some of the world’s most successful environments for developers, retailers, investors, institutions, and public entities.
By Liisa Andreassen | CEO of Hardesty & Hanover (New York, NY), a world-renowned full-service engineering firm with more than 130 years of experience.
By Liisa Andreassen | CEO of HLB Lighting Design, Inc. (New York, NY), an internationally recognized design firm focused on architectural lighting for both interior and exterior environments.
By Liisa Andreassen | President of raSmith (Brookfield, WI), a multi-disciplinary firm of civil engineers, structural engineers, land surveyors, development managers, landscape architects, and ecologists.
By Becky White | Being apart from one another tested the strength of our relationships, and we had to think creatively to meet the new challenges we were encountering.
By Liisa Andreassen | They are the founder and principal of McKinney York Architects (Austin, TX), a certified HUB and WBE that creates beautiful, responsible architecture in a culture of collaboration.
By Patrick Schultz | Achieve resilient, sustainable operations while navigating an unprecedented global pandemic and addressing complex disruptions.
By Phil Keil | Decentralization of structure within our firms allows for a more agile, adaptable, and unified organization.
By Liisa Andreassen | CEO of HEAPY Engineering (Dayton, OH), a leader in sustainability, engineering, and commissioning solutions with a vision to build a more resilient and sustainable society.
CEO of Olsson (Lincoln, NE), an employee owned 1,300-person firm that is working to leave the world better than they found it.
By Anne Melia | Healthy employees are more productive, have fewer sick days, fewer accidents, and are happier in their professional and personal lives.
In an increasingly global marketplace, equity, diversity, inclusion, and engagement strategies will be integral to the success of your organization for the foreseeable future.
When you don’t meet your commitments, you disappoint people and they remember it. If people can’t count on you, they won’t hire or promote you.
Grow your firm and bolster future success by training and mentoring technical staff to participate in your firm’s sales and marketing efforts.
By Christina Zweig Niehues | Celebrate the present, and focus on extreme flexibility and radical empathy going forward.
Educating yourself about these biases as well as potential strategies for mitigation can help you avoid prejudice in your decision-making.
Marketing has a role in building brands, developing strategies, winning work, and more – and the firms that invest heavily in marketing reap the rewards.
By Jamie Claire Kiser | Despite the challenging environment, there are tremendous opportunities to be had.
President and CEO of Integrated CM Solutions (San Antonio, TX), a program/construction management firm that’s had more than $800 million worth of projects since 2015.
It’s important to revisit your purpose and values statements from time to time to make sure they still hold true for your firm.
By Will Swearingen | In recent months, long-time issues like communication have been trumped by new challenges: loneliness, problems with technology, work-life balance, and distractions.
All of us in the AEC industry are being challenged by the disruption this virus is causing, but we got this. Solving problems is what we do.
Understanding others will help you build the connections that will lead to success – in your professional and personal life.
CEO of Sambatek (Minneapolis, MN), a professional services firm with an authentic culture that promotes openness, transparency, and trust.
As Zweig Group’s director of ownership transition, Will Swearingen understands the emotional stakes at play when a firm founder decides it’s time to pass the torch.
“For those of you running A/E firms – if I were you, I’d focus on recruiting in 2020.”
By Will Swearingen | As owners enter the final years of their careers and ponder ownership transition, they have to make some concessions.
President of R.E. Warner & Associates (Cleveland, OH), a 68-year-old full service, multi-discipline consulting firm that’s in growth mode.
Why is work today so unfulfilling and how can we change that? Let’s set our sights on having an impact and figure out a way to get there.
President and CEO of Barton & Loguidice, a full-service consulting firm headquartered in Syracuse, New York.
The industry is in desperate need of future leaders who know how to talk with, and understand, their people.
By Christina Zweig Niehues | There’s plenty of support out there for women in the AEC industry, but the stats still have to catch up to the sentiment.
When new partners buy out old ones, you have to outline specific duties before assigning leadership roles, among other considerations.
Connections across teams and offices increase employee engagement and performance, but the connections must be fostered.
President of Reaveley Engineers, a national structural engineering firm based in Salt Lake City, Utah.
Being cautious and reasonable about your growth plans is a smarter move than filling seats just for the sake of beefing up the org chart.
While management plays an obvious role in this process, employees must also do their part by knowing their roles and doing their jobs.
Strong emotional intelligence, empathy, and the ability and capacity to engage the ‘whole person’ move teams and projects forward.
A firm leader must break out of the deadline cycle and make a meaningful connection with employees. If not, performance will (predictably) suffer. Most of what we do today as leaders is not leadership. In...
By understanding the basics of performance-boosting behaviors, we can design a better approach to attract, develop, and retain top talent. Employee engagement is a powerful determinant of an organization’s success. Employee engagement is also central...
Chairman, CEO and President of Woolpert (Hot Firm #18 for 2018), an 800-person national architecture, engineering and geospatial (AEG) firm based in Dayton, OH. By Liisa Andreassen Correspondent “I would say moving through our minority...
I have said it before. I am worn out from all the talk about leadership versus management, Level 5 leadership, servant-leader leadership, and the rest of it. The “L” word – leadership – sure is...
CEO of Huckabee (Hot Firm #7 and Best Firm Architecture #3 for 2018), a 300-person architecture firm based in Fort Worth, Texas. By Liisa Andreassen Correspondent “For us, diversifying is a bad thing,” Huckabee says....
As it relates to the AEC “industry,” we all should know by now that those who can sell a lot of work are the people who rise to the top of their firms, have the...
It’s OK to wrestle with yourself as you chart the path to success. The AEC industry needs its performance metrics and monetary goals, but don’t forget about your heart. Recently I saw a coffee mug...
Tribes provide compelling places for support, validation, and direction, but tribalism cannot be allowed to thwart a firm’s success. I chose psychology as a major in college because I thought it would help me understand...
Listen, read between the lines, communicate, understand your style, and don’t forget to set the tone, solve the crisis, and do the right thing. There is a difference between being a manager versus being a...
While having a fun workplace is great, the good times must be underpinned by hard work and an ever-present commitment to the firm’s mission. Let’s not kid ourselves. Our workplace cultures are about a lot...
Under threat, firms solve problems when leaders commit to the right roles and the right people to inform, inquire, and act. You’ve all been there. A room full of eight, 18, or even 80 anxious...
We all need a lengthy, unadulterated turning-off of our brains. How do you start? Try taking a break from the lifelong grind. Sabbatical – rooted in the Greek word sabbatikos – the word speaks to...
It’s not about what emotions we experience, but how we harness and direct our emotions that will impact our success or failure. In the AEC industry, each constituent group has a stereotypical emotional profile. Engineers...
Do you want to win a project, identify a new service offering, or attract a new employee? Pick the right medium and have at it! Humans have been communicating through stories for more than 25,000...
Mick Gronewold, Principal, Fehr Graham Principal at Fehr Graham (Hot Firm #72 for 2016), a 170-person engineering and environmental firm based in Rockford, Illinois. By Liisa Andreassen Correspondent “If you ain’t falling down, you aren’t...
Digital is critical, but don’t fixate on having an army of followers. Instead, use social channels to build your brand equity. What is the first thing you do when you wake up in the morning?...
We can always improve. Take these steps and your life as a leader will get much better. Confronting those who are not doing their jobs. This is one of the primary roles of a leader....
When marketing your firm, it’s great to be friendly and persuasive, but if you sell your brand for cheap, it’s a real turn off. I recently started watching a show called Black Mirror on Netflix....
CEO of Coffman Engineers (#62 Hot Firm for 2016), a 400-person virtual, multi-discipline firm with offices across the West Coast, Alaska, Hawaii, and Guam. By Liisa Andreassen Correspondent “Outside members can act like guests at...
This is the second installment of the Modern Marketing for the AEC Industry series. Click here to read the first installment. What is the first thing you do when you wake up in the morning?...
President of Choice One Engineering (#1 Best Firm Civil for 2016), a 37-person firm based in Sidney, Ohio. By Liisa Andreassen Correspondent “We have to be out there selling ourselves as much to our clients...
Handle the difficult conversations by knowing who you are, learning about other people, and knowing what’s needed to win. This time he went too far. Milo, your senior engineer, will not budge on his code...
Did you ever hire someone who didn’t work out? Someone who effectively “fired themselves” by either refusing to accept your coaching and input or recognize the signs that they were in trouble and change their...
So you’re thinking about acquiring an A/E firm? You’ve got a lot of questions to ask yourself, and you need to have honest answers. In a recent article, I wrote about how important it was...
Through enlightened business practices, young firm leaders are embracing a world of freedom, harmony, prosperity, and compassion. It’s energizing to be around young entrepreneurs with exciting ideas. My wife and I are honored to be...
Over the years, we have developed work styles that are not good for our physical, mental, or emotional health, but that can be changed. Taking these tips to heart can really change the health of...
The winning percentage in the A/E industry is not that good, so it’s vital that you learn how to take a punch and get back up to fight again! You’ve probably heard the quotes about...
Over the years, we have developed work styles that are not good for our physical, mental, or emotional health, but that can be changed. It’s not that we’re bad people, or that we aren’t working...
It’s not always the employees’ fault. Improve the quality of your office, celebrate the individual, and watch your staff come alive. Workplaces across the globe are suffering through a zombie apocalypse. These zombies don’t have...
While the numbers behind failure are staggering, when you look at the characteristics of successful M&A transactions, the math is pretty simple. M&A transactions can fall apart for dozens – maybe even hundreds – of...
While the numbers behind failure are staggering, when you look at the characteristics of successful M&A transactions, the math is pretty simple. M&A transactions can fall apart for dozens – maybe even hundreds – of...
We’ve all been there because every A/E firm in existence seems to have one. I’m talking about the person in the room who is completely, utterly negative. You’re in a meeting. Changes are being proposed....
While the numbers behind failure are staggering, when you look at the characteristics of successful M&A transactions, the math is pretty simple. M&A transactions can fall apart for dozens – maybe even hundreds – of...
It happens to all of us at some point. Maybe we have even done it ourselves. What I am talking about is when a key person quits unexpectedly – they jump ship. It could be...
As the bumper sticker says, "Shit Happens." Unfortunately, it rarely occurs at the ideal time. Problems crop up that you didn't anticipate – health problems, a parent dies, a key employee quits, divorce, IRS audits...
In a recent article, I wrote about how important it was to prepare your firm for sale even if you are not thinking about an external ownership transition. You can read that article here. This...
If a firm is to achieve something spectacular, its leaders have to have big hearts, and they have to galvanize the entire staff. One of the most rewarding things we do as consultants is guide...
M&A really isn’t all about the valuation and the payout terms. For sellers, there is usually a strong emotional attachment to the company that they’ve devoted years, resources, and their career to growing. A concern...
Inspiration is necessary for technical/design professionals and those who manage projects to be successful. I watched an outstanding documentary recently on the life of Henry Ford. I learned a lot about him – and heard...
Architectural colleague shares new scale for assessing employees’ impact on the firm, community, world in areas of attitude, capability, performance. I’ve always been skeptical of the “performance review” style of evaluating. I believe in a...
Great leaders know when to hold their tongues, take a step back, ask questions, and come to a better solution. Every day that goes by, the more convinced I am that our abilities to keep...
Glassdoor comments provide opportunity for reflection on leaders’ role in fostering positive employee attitudes. One of my clients was both frustrated and concerned about citations on his firm that he found on the glassdoor website...
Being crystal clear on intent and purpose allows you to build a powerful and consistent value proposition. Your organization has a culture and brand, whether by intention or happenstance. When asked about their brand, most...
This article first appeared in The Zweig Letter (ISSN 1068-1310) Issue # 994 Originally published 2/11/2013 Most architects and engineers never studied how to run a business, so the issue of governance becomes increasingly complex...
In 2013, use the lessons learned in 2012 to have a better year – propelled by a slight breeze. Like many readers of The Zweig Letter, I’ve been working to refine the ZweigWhite business plan...
Press Release: October 27, 2011 FAYETTEVILLE, Ark. (October 27, 2011) – H. Kit Miyamoto Ph.D., S.E., often comes to face with death, emotional devastation, cholera, hurricanes, earthquake aftershocks and an array of dangerous situations –...
Business is starting to get better and hiring activity is restarting for many A/E/P and environmental firms that have shrunk over the last few years. That’s good news for the economy and for some of...
Being the leader of a Zweig Letter Hot Firm isn’t for everyone. Believe me, I know plenty of these characters personally (and they are “characters!”), and while they come from many different age groups, racial...
After 26 years of immersion in A/E/P and environmental firms, it has come to my attention that one thing probably holds more firms back from achieving their potential more than anything else: the owners’ fear....
Here I am...on a plane...once again. I’ve already read the Inc. Magazine I found in the magazine rack near the bathroom, the New England Motorcyclist’s Post that came in yesterday’s mail, and have started in...
I don’t want to be negative nor schizophrenic. Sure, there was panic after 9/11, but the fact is our industry (overall) has been remarkably healthy since then. The data still looks good in many sectors....
I had a 56-year-old client say to me the other day that he just isn’t having any fun anymore. He wants to change his life, and he had decided to sell his firm so that...
Whenever I see people get all upset about some trivial detail in their lives or their work, I find it distressing. Life is so much easier if you spend appropriate amounts of mental and emotional...
At 11:01 a.m. a few weeks back, I got an e-mail message from our switchboard operator that said Ms. So-and-so, “a principal with local architectural firm X” called. She did not want to speak to...
Now’s the time of the year a lot of folks in the A/E/P business start to take a look at their business plan. Traditionally, there’s some discussion of what’s going on outside the firm that...
Did you ever notice how some companies muddle along while others seem to keep advancing? What allows some firms to make so much more progress and to get so much more accomplished than others? It’s...
A lot of firms in our business are going through some serious introspection. And if they aren’t, they probably should be. Change is occurring at an accelerating pace. Yesterday’s hot firm may be a dog...
The long anticipated, talked about, and dreaded shortage of qualified people is here. Ask principals in most firms, and they will tell you that it’s very difficult right now to find staff— particularly engineers, geologists,...
If you listen to the “experts,” you could easily be convinced that it’s darn near impossible to successfully acquire a firm. By “successful,” I’m not just referring to getting the deal done. I’m talking about...
You would think that architects and engineers would pay better attention to the location of their own office space. For many firms, location analysis and site selection for office facilities is part of the work...
I’ve always been a student of human interaction. So when I hear someone say of another person in a derogatory tone, “That Wilson sure has a big ego,” I immediately ask myself “Who is this...