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By Chad Coldiron | The AEC industry is facing uncertainty, but leaders remain optimistic, practical, and focused on adapting to what comes next.

By Stefanie Richter | Firms at the frontier of change thrive by pairing AI adoption with a culture of agility, data trust, and teams built to adapt at scale.

By Mailena Urso | This year’s winners prove marketing done right delivers higher margins and stronger growth.

By Sara Grayum | In a world where perception drives engagement, the AEC industry is waking up to a new kind of visibility.

By Kristi Weierbach | Incentive plans for employees should align unique performance measures with organizational success to drive retention, engagement, and results.

By Dan Schwartz | Successful M&A communication is achieved through strategy, storytelling, and staying human in the face of complexity.

By Nick Heim | Innovation in AEC succeeds when people, processes, and technology work together with purpose and alignment.

By Kristin Kautz | AI adoption empowers firms to unleash their human potential to solve problems that matter.

By Hanbury | One firm’s rebranding reflects its growth, commitment to thoughtful design, and emphasis on storytelling through a collaborative and evolving identity.

By Kraig Kern | The line between persuasive marketing and over-promising can be particularly fine and fraught with potential hazards.

By Liisa Andreassen | President of Grace Hebert Curtis Architects, an architecture and interior design firm that is still experiencing substantial growth in size and reputation after more than 50 years.

Digital twins, photogrammetry, and analytics are paying off for owners and developers when this technology is in the hands of experts who push it to its limits.

Digital is critical, but don’t fixate on having an army of followers. Instead, use social channels to build your brand equity. What is the first thing you do when you wake up in the morning?...

This is the second installment of the Modern Marketing for the AEC Industry series. Click here to read the first installment. What is the first thing you do when you wake up in the morning?...

Science, technology, engineering, and math are great, and adding art to the mix can elevate all of them. It’s an age-old debate: Right brain or left? Science or art? Or today’s version: STEM or the...

Bad résumés, Skype, and doing favors Why flexibility is key when hiring your next top employee. By Randy Wilburn Recruiting Notes Image courtesy of Flanzingo https://www.flazingo.com/creativecommons One of the things that always stands out to...

Press Release: January 20, 2011 The 2011 The Zweig Letter Marketing Excellence Awards will recognize the most innovative and effective marketing strategies in the architecture, engineering, planning, construction and environmental consulting industry. The competition will...

Here are some quick thoughts on a few issues: Pay or don’t buy. There have been a number of articles in the business press recently dealing with ethics issues. One that I read involved a...

From my experience, I’d say that most owners and managers of A/E/P and environmental firms have forgotten that recruiting is selling. Instead of trying to create the best impression they can on every person who...

Call me any names you want. It won’t be the first time. But it doesn’t matter. I’m tough. I can take it. I have the power of my own convictions and conscience to get me...