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By Liisa Andreassen | President of Neumann Monson Architects (Iowa City, IA), a firm that creates exceptional spaces for living, working, learning, and playing.

By Matt Gross | Build success by fostering strong culture, investing in people and infrastructure, prioritizing cybersecurity, and planning strategically.

By Tom Godin | How the military’s mission command principles can improve leadership and management in AEC firms.

By Stjepan Mikulić | This approach ensures the foundation of change is built on a solid understanding of human behavior, enabling more sustainable firm-wide implementation.

By Peter Atherton | If we can establish trust, clearly communicate what winning looks like, and have a unifying mission and vision, we will never need to limit our success to any location.

By Phil Keil | There is a bridge to opportunity that can lead us to a landscape where the change we seek is possible.

By PeteR Atherton | Most of us have been taught to believe in projects and profits, but do we also believe in people and purpose?

By Jenny Phan & Kyle Copelin | Developing a communication program with the right messaging principles is the proactive approach to ensure a successful transfer of brand equity.

By Tim Spence | There is a third option that empowers leaders at all levels, provides a foundation for growth, and offers a sound path forward.

By Sara Parkman | President of Shive-Hattery (Cedar Rapids, IA), a multi-disciplinary architecture and engineering firm that recognizes the power of design in transforming the human experience.

By Phil Keil | Decentralization of structure within our firms allows for a more agile, adaptable, and unified organization.

By Mark Zweig | Marketing starts with identifying who your target clients are. Your entire business needs to be focused on them.

By Mark Zweig | Many owners fail to understand how much value they can create in their companies if they make the right decisions.

Communication, decentralized decision-making, and rapid assessment and implementation are key, in both disaster response and your business.

By Phil Keil | Use careful thought and consideration when defining your firm’s value, moral, and ethical framework.

When creating your strategic plan, don’t forget that transformative ideas might be buried deep within your organization, so be inclusive with your staff. I recently overheard a CEO of a large AEC firm say, “We...

2017 Hot Firm & A/E Industry Awards Conference sponsor is led by Dawson Fercho, a business development guy who is part social worker, part psychologist. By Liisa Andreassen Correspondent Dawson Fercho says he likes to...

In an environment where innovation is the driving force, you need a space that allows for inspiration, ideation, and implementation. We are quickly entering a new era. And it comes with new problems. A small...

Collaboration between centralized and decentralized resources is the ultimate secret weapon effecting success in any organization. To centralize or not to centralize. Is that the question? For years, leadership groups and marketing professionals across the...

Bells and whistles are nice, but when it comes time to write a winning proposal, a strong, focused message is still the way to go. In recent months I have seen a number of questions...

With this branch office special focus issue of The Zweig Letter, I thought I’d take the opportunity to answer some of the recurring questions I get on this topic. Tough questions and even tougher answers...

Say “strategy” to an architect, engineer, planner, or scientist and you are bound to get a negative reaction. These folks have been through all of the strategic planning meetings conducted by the management consultant of...

It has been said that the only thing an A/E/P or environmental firm can do in a presentation is “not lose the job”— meaning that the selection decisions are made before presentation time, and can...