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  Logic solves problems – creativity finds them

  April 19, 2026

  By Kraig Kern | AEC firms excel at solving known problems, but creativity is what reveals the opportunities and risks no one sees.

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• Tapping Your Creativity

  July 15, 1992

  The ability to think creatively is critical for anyone working in an architecture, consulting engineering, or environmental consulting firm— not just the design staff. The business side of the professions is just as demanding as...

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