The big picture
A constant focus on your firm’s brand is essential. If you let it slide, you’ll send mixed, confusing messages.
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A constant focus on your firm’s brand is essential. If you let it slide, you’ll send mixed, confusing messages.
If you watch reality TV at all, you’ve probably heard the new word. It’s “pop.” Everything is supposed to do it— and you, as the orchestrator of change— are supposed to make it happen. The...