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Search results

10 results found for “cliches”

Surveys & Reports
Learning & Events
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Surveys & Reports

Learning & Events

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  • Uncompeting through unselfish play

    Uncompeting through unselfish play

    March 08, 2026

    By Janki DePalma | When we measure collaboration instead of individual wins, teams shift from rivalry to shared success.

    Read
  • Get out of jail

    Get out of jail

    February 08, 2026

    By Brandon Pinkerton | Small decisions compound into either prisons or possibilities, and today offers the rare opportunity to choose differently.

    Read
  • Getting your people to work more

    Getting your people to work more

    November 02, 2025 | Mark C Zweig

    By Mark Zweig | If you want people to work harder, hire the ambitious, lead by example, and reward real performance.

    Read
  • Promoting the company … or yourself?

    Promoting the company … or yourself?

    October 12, 2025 | Mark C Zweig

    By Mark Zweig | In a relationship-driven business, clients hire people they know and trust — not just the firms they represent.

    Read
  • Selling big design projects

    Selling big design projects

    September 28, 2025 | Mark C Zweig

    By Mark Zweig | Winning big design projects requires strategy, preparation, credibility, and connecting authentically with decision-makers to secure long-term success.

    Read
  • Various thoughts on AEC marketing

    Various thoughts on AEC marketing

    July 27, 2025 | Mark C Zweig

    By Mark Zweig | Most AEC firms play it safe with bland marketing, but bold, consistent outreach is what actually drives results.

    Read
  • What I wish I would’ve known

    What I wish I would’ve known

    March 23, 2025 | Mailena Urso

    By Mailena Urso | The path toward success is shaped by your courage, curiosity, and resilience.

    Read
  • Tis the season – for updating business plans

    Tis the season – for updating business plans

    November 10, 2024 | Mark C Zweig

    By Mark Zweig | Don’t turn yours into a joke by getting the wrong help and taking the wrong direction with revising your strategic plan.

    Read
  • What it really takes to be successful

    What it really takes to be successful

    November 03, 2024 | Mark C Zweig

    By Mark Zweig | These four things are beyond essential if you are serious about building an enduring organization that will evolve over time.

    Read
  • How one plus one can equal three

    How one plus one can equal three

    October 13, 2024 | Mark C Zweig

    By Mark Zweig | This is the math that firm owners who pursue mergers and acquisitions use to create a lot of value in their businesses.

    Read
  • Things firm leaders must do

    Things firm leaders must do

    April 21, 2024 | Mark C Zweig

    By Mark Zweig | At some point leadership has to take action and act like leaders versus just talk a good game.

    Read
  • Your plan isn’t strategic

    Your plan isn’t strategic

    April 14, 2024 | ying liu leed ap bd c

    By Ying Liu | The hidden signs your firm’s plan is neither strategic nor growth-driven.

    Read
  • Entrepreneurial small firms

    Entrepreneurial small firms

    March 03, 2024 | Mark C Zweig

    By Mark Zweig | Some of the ways entrepreneurial small firm owners create value and differentiate themselves.

    Read
  • Stop demotivating your people

    Stop demotivating your people

    January 28, 2024 | Mark C Zweig

    By Mark Zweig | You don’t have to be a genius to figure out what you are doing to demotivate people; you just have to stop doing whatever it is now!

    Read
  • Cliches are hurting your business

    Cliches are hurting your business

    December 31, 2023 | Mark C Zweig

    By Mark Zweig | Stand out by steering clear of cliches, as they make firms seem generic and may push clients away.

    Read
  • People judge you

    People judge you

    December 10, 2023 | Mark C Zweig

    By Mark Zweig | Those who read your emails, letters, reports, social media posts, and resumes are all deciding how intelligent you are in large part from your writing.

    Read
  • Advice from a young professional

    Advice from a young professional

    September 17, 2023

    By Luci Hogue | Whether you love your job and want to get to the next level or if you’re feeling unsatisfied in your current position, these tips may help gain perspective.

    Read
  • An entrepreneurial event

    An entrepreneurial event

    July 23, 2023 | chad clinehens pe

    By Chad Clinehens | This year’s ElevateAEC Conference is an opportunity for you to drive personal and professional growth.

    Read
  • Happiness in a business sense

    Happiness in a business sense

    July 16, 2023

    By Joseph Losaria | A happy team is more productive and engaged, so make sure happiness isn’t just a personal goal but a business goal, as well.

    Read
  • Choosing to retain top talent

    Choosing to retain top talent

    July 09, 2023 | ying liu leed ap bd c

    By Ying Liu | Organizations must proactively develop strategies to identify and retain top talent.

    Read
  • Let’s get straight on strategic planning

    Let’s get straight on strategic planning

    June 04, 2023 | Mark C Zweig

    By Mark Zweig | Don’t forget that the real purpose of this exercise is to have something meaningful that everyone in the business can get behind.

    Read
  • People problems

    People problems

    March 19, 2023 | Mark C Zweig

    By Mark Zweig | As a business owner, people problems will probably be at the top of your “problems/opportunities” list.

    Read
  • A culture of servant leadership

    A culture of servant leadership

    January 29, 2023

    By Joseph Lauk | No one is “above” the work of others, and developing staff this way ensures succession within the firm will carry the values of the firm for years to come.

    Read
  • Building partnerships: Carmelo Bueti

    Building partnerships: Carmelo Bueti

    October 16, 2022

    By Liisa Andreassen | Vice president of corporate development at J.S. Held, a global consulting firm providing technical, scientific, and financial expertise across all assets and value at risk.

    Read
  • Being a real leader

    Being a real leader

    September 25, 2022 | Mark C Zweig

    By Mark Zweig | If you want to be an effective leader, you must help others, build trust, and set the best example every day.

    Read
  • Vacation time

    Vacation time

    June 26, 2022 | Mark C Zweig

    By Mark Zweig | This is the time of year many of us, and many of our clients, will take a family vacation, so do what you can to step away and enjoy it.

    Read
  • Focus on these things in 2022

    Focus on these things in 2022

    January 09, 2022 | Mark C. Zweig

    By Mark Zweig | In the new year, remember that we're responsible for creating our own luck. You can start by focusing on these five things.  

    Read
  • Effective leadership

    Effective leadership

    April 25, 2021

    By Dave Martin | To be an effective leader, you have to be authentic, acknowledge what you don’t know, and be willing to make mistakes.

    Read
  • Real differentiation in your A/E firm

    Real differentiation in your A/E firm

    November 29, 2020

    By Mark Zweig | Answer these questions and many more, or you will, at best, be a decent copy of a firm or firms that do as well or better than you already do.

    Read
  • The new realities of business

    The new realities of business

    October 04, 2020

    Current world events are changing the way we value everything. This pandemic highlights the need for collaborative and equitable decision-making between leadership and staff.

    Read
  • Guerrilla marketing tactics you can use

    Guerrilla marketing tactics you can use

    May 25, 2020

    By Mark Zweig | None of these is a panacea. All of these things do, however, have the potential to bring you new clients, opportunities, and projects.

    Read
  • Getting everyone fired up

    Getting everyone fired up

    February 24, 2020

    “You would be surprised how quickly your employees get in the bandwagon when they can be part of the solution.”

    Read
  • Finding and keeping more intrapreneurs

    Finding and keeping more intrapreneurs

    October 28, 2019

    “Entrepreneurs are not unique to the ownership group of small, privately-held companies. They can also be found working as employees in larger organizations.”

    Read
  • Graphic design, by design

    Graphic design, by design

    May 20, 2019

    In 20 years as an in-house graphic designer, the lessons learned are simple: Serve the customer, protect the brand, meet the deadlines, and communicate with the client.

    Read
  • A lost art

    A lost art

    March 04, 2019

    By John Bray | It’s easy to send texts and emails, but to make a great and lasting impression, frequent phone calls throughout your network are essential.

    Read
  • Keeping those good people

    February 25, 2019

    “Just as it is easier (and cheaper) to keep an existing client than to get a new one, so goes it for your employees. Keeping good people is essential to your firm.”

    Read
  • Reflections on the AEC business

    Reflections on the AEC business

    December 17, 2018

    “After devoting my entire career – since getting out of grad school at the ripe old age of 22 – to the AEC industry, I have had plenty of time to reflect on where we’ve...

    Read
  • Selling a lot of work

    Selling a lot of work

    August 06, 2018

    As it relates to the AEC “industry,” we all should know by now that those who can sell a lot of work are the people who rise to the top of their firms, have the...

    Read
  • Conference call: Nic Andreani

    March 19, 2018

    A principal currently serving as president with W&M Environmental Group, LLC (Hot Firm #81 for 2016), a 50-person environmental services consulting firm based in Texas. By Liisa Andreassen Correspondent “One thing we didn’t expect is...

    Read
  • Force multiplier

    September 11, 2017

    You can leverage M&A to accelerate strategic shifts and implement your growth strategy, but there are plenty of risks along with the reward. While M&A is not a strategy in and of itself, it is...

    Read
  • Accomplishing things through others

    August 28, 2017

    When you think about it, management of the design process for a complex construction project is all about accomplishing things through others. Many different people have to come together to get something done by a...

    Read
  • Failing to plan, planning to fail, part 1

    Failing to plan, planning to fail, part 1

    May 01, 2017

    By Phil Keil | Strategic planning is the roadmap to your firm’s success. Without it, you might get knocked down and never get back up.

    Read
  • More on business planning

    May 01, 2017

    Business planning in an AEC firm is such a critical function. It really is one of the key roles of the CEO. Yet we seem to struggle with it. Here are some of the ways...

    Read
  • Failing to plan, planning to fail, part 1

    May 01, 2017

    Strategic planning is the roadmap to your firm’s success. Without it, you might get knocked down and never get back up. I have a lot on my mind this week, so get ready, buckle up,...

    Read
  • Conference call: David Wantman

    March 13, 2017

    CEO of Wantman Group, Inc. (#5 Hot Firm and #19 Best Firm Multidiscipline for 2016), a 310-person engineering consulting firm based in West Palm Beach, Florida. By Liisa Andreassen Correspondent “The easiest work is repeat...

    Read
  • Leadership and management

    Leadership and management

    December 28, 2016

    Move forward in 2017 with Zweig Group seminars across a range of essentials – business development, project management, marketing, and more. For a short while during my undergraduate years, I majored in management. After a...

    Read
  • Flextime and client service

    November 07, 2016

    The two don’t have to be at odds with each other. Make sure someone’s at least answering the phones so perks don’t impede responsiveness. Coming off the high of our annual Hot Firm and A/E...

    Read
  • Managing change

    July 22, 2016

    Change is a powerful force, so embrace it, learn from it, and by all means, take account of its effects and be reasonable in dealing with it. Life would be more comfortable if clichés helped....

    Read
  • Brand Building: Are you ‘innovative’?

    August 21, 2014

    This over-used word can be working against you. In one of our seminars, we ask the attendees to spend 5 minutes developing a short pitch to convince a potential client why they should hire the...

    Read
  • Editorial: Cliché master management junkies

    May 02, 2014

    The motherload list of truisms that makes Mark Zweig’s blood boil. One benefit of aging has been a certain calmness that I now have that I didn’t have when I was younger. That makes each...

    Read
  • Editorial: Idiotic management maxims

    February 07, 2013

    This article first appeared in The Zweig Letter (ISSN 1068-1310) Issue # 994 Originally published 2/11/2013 Twitter is riddled with management experts. Mark Zweig dispels them all. I spend a little time every day on...

    Read
  • ZweigWhite to host 12th annual Zweig Letter Hot Firm Conference

    July 01, 2011

    Press Release: July 1, 2011 FAYETTEVILLE, Ark. (July 1, 2011) – North America’s hottest design firms are descending in glitzy Laguna Beach, Calif., in October for a glamorous awards and event that could well rival...

    Read
  • Innovation … has it become cliche?

    April 04, 2011

    By Debbie Frederiksen We all strive for it and talk about it in our marketing materials, but are we truly innovative or is it just fresh lipstick on the same old pig? It didn’t take...

    Read
  • The Purpose-Driven Organization

    January 28, 2011

    By Mark C. Zweig Many folks in our business want to act like they have a “purpose-driven organization.” What is that, you may ask? To me it is very simply a company that exists for...

    Read
  • There’s nothing wrong with pursuing growth!

    July 19, 2010

    As many firms in our industry are still reeling from a tough market for what they do, it is becoming almost blasphemous to suggest that they get back to a growth philosophy. It’s not that...

    Read
  • Give recruiting the priority it deserves

    March 29, 2010

    You may think that I am crazy to write an article about recruiting when some estimates place unemployment among certain sectors of the design industry at more than three times the national average. But the...

    Read
  • Selling secrets of the business development pros

    February 01, 2010

    Selling is what everyone in the A/E or environmental business WANTS to do right now. I mean really— who doesn’t need more work? That said, selling is something that most firms don’t talk about much...

    Read
  • Hot Firms in a not-so-hot market

    November 16, 2009

    As I begin to write this article I am sitting at “The Tournament of Kings” show at The Excalibur in Las Vegas with my two oldest daughters. Earlier today we finished off the 10th annual...

    Read
  • How your brand gets screwed up

    April 06, 2009

    As a board member for an international engineering firm I have recently been participating in a series of interviews and meetings related to their brand. What their brand is, how to make it real, and...

    Read
  • Bad boss stereotypes

    February 02, 2009

    Stereotypes exist for a reason. Sometimes there’s a lot of truth in them. Good examples of this can be found in how bosses are portrayed in pop culture. The problem is if any of these...

    Read
  • Strategic planning for improved performance

    December 01, 2008

    NOW, not later, is the time to take a hard look at your strategic plan for improved performance. The new year is just around the corner. The environment is volatile. It’s hard to see what’s...

    Read
  • Now that the elections are over...!

    November 24, 2008

    Regardless of how you feel about the results, the national, state, and local elections are now over. Yea! We can move on with our lives and get back to business. Lord knows many A/E/P and...

    Read
  • Using Personal Letters as a Marketing Tool

    February 25, 2008

    There’s no question in my mind that using personal letters is one of the best-kept marketing secrets for architects, engineers, and environmental consultants. Newsletters are overused. Every firm has one. And if the firm is...

    Read
  • Business Planning from 20,000 Feet

    June 25, 2007

    Most of us could benefit at times from a new perspective. This is especially true when you start considering the subject of business planning in A/E/P and environmental consulting firms. But a new perspective is...

    Read
  • Getting Not-So-Free Ink

    November 06, 2006

    There’s an interesting article in the latest issue of Inc Magazine on PR firms that get paid only when they get results for their clients— results being a press mention in the local paper, a...

    Read
  • What We’ve Learned From a Decade of M&A

    December 08, 2003

    Last week, we held our first-ever conference on mergers and acquisitions, the 2003 AEC Mergers & Acquisitions Summit, at the Omni Parker House in Boston. It was a successful event with a wide range of...

    Read
  • Keeping Perspective

    November 05, 2001

    In tough times like those we are in right now (and they could get a lot worse), it’s easy for people to lose perspective. Little problems get blown up beyond their importance. Fear takes over....

    Read
  • The Workplace of the Future

    April 16, 2001

    There’s an interesting article elsewhere in this issue of The Zweig Letter about the workplace of the future. It sounds like a fantastic design that the architects, engineers, planners, and designers have cooked up to...

    Read
  • More Hints on Project Management

    May 13, 1996

    It seems that our readers in A/E/P and environmental firms can’t get enough on project management. No one out there appears content with how he or she is handling it. Although my treatise a few...

    Read
  • Success

    February 12, 1996

    Everyone in the A/E/P and environmental consulting business wants to be more “successful,” but I don’t recall ever seeing “success” clearly defined. It’s one of those good-sounding words that architects, engineers, and environmental consultants use...

    Read
  • Better writing

    July 11, 1994

    Some readers might think that a discussion of writing has no place in a management publication aimed at architects, engineers, and scientists. They couldn’t be further off the mark. Good writing skills are absolutely critical...

    Read
  • Brag, Brag, Brag...

    February 28, 1994

    As Art Linkletter observed: “Kids say the darnedest things.” The other day, my daughter Christina, who is in the first grade, said to me, “Dad, why don’t you do a commercial where you tell everyone...

    Read
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