Ways to win more new business
By Matt Cooper | Repeat clients keep AEC firms stable, but winning new work is what determines long-term growth and resilience.
6 results found for “attribution bias”
By Matt Cooper | Repeat clients keep AEC firms stable, but winning new work is what determines long-term growth and resilience.
By Liisa Andreassen | President and CEO of GRAEF (Milwaukee, WI), an international multi-discipline engineering, planning, and design firm that was founded in 1961.
By Liisa Andreassen | COO of CEC Corporation (Oklahoma City, OK), a multidiscipline firm with a focus on eliminating aging infrastructure and driving community growth through innovative design.
CEO of Olsson (Lincoln, NE), an employee owned 1,300-person firm that is working to leave the world better than they found it.
Educating yourself about these biases as well as potential strategies for mitigation can help you avoid prejudice in your decision-making.
Tribes provide compelling places for support, validation, and direction, but tribalism cannot be allowed to thwart a firm’s success. I chose psychology as a major in college because I thought it would help me understand...