267 results found for “Newsletter”
Building Enduring AEC Firms: VHB’s Approach to Ownership, Balance, and Strategic Renewal “An infinite arc of success requires stewardship, purpose, and a relentless focus on people.” Mike Carragher, CEO of VHB What does...
Master Builders Reimagined: KP Reddy Explores AI, Integration, and Future Design Leadership “We keep iterating on an old construct—let’s stop and start over. How do we want to do things differently? Let’s get...
“I hope you continue to be extremely intentional in choosing to be exactly where your feet are every moment that you are.” Lynn Wong Episode Summary: In this keynote episode from Zweig Group's ElevateAEC2025 Conference,...
By Sara Parkman | The Zweig Letter is moving forward, shifting to more dynamic digital formats that better serve AEC leaders.
“If you're going to be an entrepreneur and you're going to accomplish anything and you're going to grow your business in spite of a lot of negative things happening, you've got to be...
“Vernacular is what you do when you can’t afford to get it wrong.” Carley Chastain Episode Summary: This episode of The Zweig Letter Podcast, hosted by Randy Wilburn and joined by marketing co-host...
Benchmarking the Future: AE Firm Performance Insights with Monograph and Zweig Group “Whatever is the hardest path is probably the path we should be on. The hardest path is also the least traveled.” Robert...
By Mark Zweig | LinkedIn is just one tool in your marketing arsenal, but it can be powerful when used consistently and strategically.
Zweig Group, the leading provider of management consulting, research, and education for the architecture, engineering, and construction industry, is proud to announce the winners of the 2025 Marketing Excellence Awards. This program honors outstanding and...
“Proximity is a place of power. If you are a design firm leader, design firm owner, and you’re trying to take your firm to the next level, sometimes it means you need to get around...
By Mark Zweig | Success comes from bold, consistent marketing efforts that push visibility, build trust, and attract high-quality clients.
“I think the employee experience—and we've seen over the last five years how important the employee experience has been with how tight the labor market has been and how everybody is competing for the same...
"Mistakes are not fatal, but don't keep them to yourself.” Mike Makris About our Guests: Originally from Washington, Duncan Robertson has spent the past six years honing his marketing and public relations expertise and now...
The conversation dives into the importance of maintaining a vibrant company culture in the face of evolving work environments. They highlight how, despite the chaos that keeps everyone up at night, there are strategies to...
"A lot of architects are rather introverted as well, so it takes some work to pull that out. And for me, my win is, did I get you out of your shell to share...
This episode of the Zweig Letter Podcast dives into the journey of founding the John R. McAdams Company in 1979 by John R. McAdams himself. He discusses the company's initial funding, the deliberate planning, and...
Join us as Justin Smith moderates a panel of esteemed experts, including Aaron Lauinger, Tiara Marcus, and Brian Sielaff, representing firms excelling in client engagement, project leadership, and culture protection.
"25 years ago when I graduated the term design build, it wasn't unheard of, but it certainly wasn't something that we talked about." Dan Crist About the Guest: Dan Crist is the president of...
Randall Stevens is a long-time veteran in the architecture, engineering, and construction (AEC) industry, boasting over three decades of experience. He studied architecture but found his calling in software development, founding ArcVision in 1991 and...
Kristin Kautz delves into the evolving landscape of AI, emphasizing its transformative potential in business and daily activities. Highlighting tools such as ChatGPT, Microsoft's Copilot, and Unanet's CRM integration, she illustrates how AI can enhance...
KP Reddy, founder and CEO of Shadow Ventures, discusses the transformative potential of artificial intelligence (AI) in the architecture, engineering, and construction industry.
Randy Wilburn sits down with Peter Johann, COO of Pirros, on The Zweig Letter Podcast to explore the innovative intersection of technology and the design industry. Peter reflects on his career path that transitioned from...
"The two most valuable things people have a design firm has is its people, number one. Right. That's obviously always going to be the case, but number two is really its history and its institutional...
We’re thrilled to bring back one of our most downloaded episodes on the Zweig Letter Podcast! In this popular episode, a seasoned structural engineer, Scott Harvey-Lewis shares his unique perspective on leadership, innovation, and the...
By Jane Lawler Smith | Creating non-traditional peer groups allows AEC marketers to gain fresh perspectives and enhance creativity.
We’re thrilled to bring back one of our most downloaded episodes on the Zweig Letter Podcast! In this popular episode, Justin Smith, a distinguished leader in the Architecture, Engineering, and Construction (AEC) industry, joins...
By Matt Verderamo | When your clients treat you like a partner, you run better projects, win negotiated work, and have happier people.
We're thrilled to bring back one of our most downloaded episodes on The Zweig Letter Podcast! In this popular episode, host Randy Wilburn sits down with Burke Pemberton, the Chief Financial Officer of Stok, a...
Zweig Group is excited to announce the winners of its 2024 Marketing Excellence Awards, which recognize outstanding and effective marketing in the AEC industry based upon overall creativity, messaging, results achieved by the campaign, and level of...
In this engaging episode of The Zweig Letter Podcast, host Randy Wilburn delves into the ever-evolving world of recruitment and retention within the design industry. Joined by Jeremy Clarke, Director of Recruiting and Retention at...
"What was the most important opportunity? And we heard two things. We heard learning management...and AI." - Christopher Parsons About the Guest: Christopher Parsons is the founder and CEO of Knowledge Architecture, a firm based...
Zweig Group has announced the 2024 Hot Firm List, which honors the fastest growing AEC firms.
Zweig Group is proud to announce the winners of the 2024 Best Firms To Work For Award, which honors outstanding workplaces at AEC industry firms.
By John Butt | This strategy empowers leaders to align their teams with organizational goals, provide feedback and recognition, and foster a culture of growth.
Kyle Cheerangie, a department manager in South Florida, discusses the importance of gaining technical skills early in one's career, the value of mentorship, the power of continuous learning, and the challenges facing the industry, including recruitment...
In this special episode of the TZL podcast, we feature an enlightening keynote speech by Harry Clark, delivered at the Zweig Group's 2023 Elevate AEC Conference. Known for his exceptional track record as a serial...
🎙️ In our latest TZL Podcast episode, we dive into an enlightening chat with Zweig Group's data analytics guru, Keith Sequeira. We unpack how data is revolutionizing decision-making in design firms.
By Tyler Suomala | Understand why and how decisions are made so you can leverage the power of the human brain to increase your value and improve your clients’ experience.
Breaking Boundaries: How Collaboration Transcends Competition for Design Professionals - Carey Balogh and Lauren Genest "In this day and age, storytelling is a powerful tool for design professionals to amplify their brand and foster...
Elevate AEC Keynote - Empowering AEC Professionals: Trends and Strategies for Success with Chad Clinehens and Bill McConnell "People want to work for firms that have a great vision and a mission. How are we...
By Javier Suarez | Successful newsletters are relevant and valuable to readers, easy to consume, actionable, and loyal to your brand.
Jerrod Hogan, CEO of OWN, Inc., discusses how his unique journey to leadership, influenced by his upbringing and a life-altering event, led him to transform his firm into an employee-owned company. This change fostered growth, client satisfaction, and...
Anna Finley, director of operations at Zweig Group, unpacks the power of celebrating workplace achievements to foster a positive culture and stresses the importance of kindness in cultivating strong relationships with clients and colleagues.
Kristin Kautz, an artificial intelligence consultant, discusses the impact of AI on the design industry and how essential it is to get into this technology race.
By Travis White | If you want your firm to be an early adopter, you must be aware of this new technology and be willing to adapt.
By Matt Verderamo | Talk to your employees about manipulation, get clear on your mission, and invest in marketing to transform your business from low-bid to negotiated work.
In this enlightening episode of the TZL podcast, Melvalean MacLemore and Zhetique Gunn, dedicated committee members of the National Organization of Minority Architects (NOMA) and key players in the HBCU Professional Development Program (PDP), sit...
Bill Mandara of Mancini Duffy, Benjamin Alper of Severud Associates, and Joe Levi of Pavarini McGovern discuss the importance of collaboration in managing large-scale projects and the inherent challenges that come along with tackling a complex...
Chad Clinehens, Zweig Group CEO, discusses how attending the ElevateAEC Conference & Awards Gala can help you make meaningful connections, acquire valuable knowledge, and celebrate the accomplishments of the industry.
Meet the architect who is at the forefront of designing sustainable and self-sufficient buildings in a changing climate. But when faced with the challenge of designing an arena for the Los Angeles Clippers, will he...
Zweig Group announces the winners of its 2023 Marketing Excellence Awards, which recognize outstanding and effective marketing in the AEC industry based upon overall creativity, messaging, results achieved by the campaign, and level of design.
Zweig Group has announced the 2023 Hot Firm List, which honors the fastest growing AEC firms.
In this episode, CEO of Monograph, Robert Yuen, discusses his 2023 Strategic Risk Report for the design industry. As firms face economic uncertainty, Robert offers strategies to tackle the risks associated with money, clients, time, and talent.
Zweig Group is proud to announce the winners of the 2023 Best Firms To Work For Awards, which honor outstanding workplaces AEC firms.
Chad Clinehens, president and CEO of Zweig Group, dispels three myths and shares the truth about what it takes to create the ultimate leadership team.
David Bolt, president of GMB, discusses his extraordinary design career journey and creating a collaborative environment that fosters growth and embraces change.
Venture Capital Meets Design: Exploring Opportunities with Shadow Ventures and Nick Durham "You want to be a part of building something that's really important to lots of people." - Nick Durham Get ready to...
By Mark Zweig | Looking back at more than 30 years in business, from the founding of the company to today.
Janki DePalma – the senior associate and director of business development at Kirksey Architecture – discusses active listening, empathy, building relationships, and the importance of psychological safety in the workplace, especially for women.
In this podcast episode, Randy Wilburn sits down with Roger Krulak, CEO of Full Stack Modular. Roger Krulak, considered the “OG” of Modular Building, has been in the construction and development industry...
Mike Woeber, CEO and co-founder of Corporate Tax Advisors (CTA), discusses how design firms can qualify for R&D tax credits and maximize their business growth to unlock potential savings.
Mark Hodges, chief growth officer of Edafio, discusses how design firms can better protect their data from cybercriminals.
By Randy Wilburn | Podcasting is one of the best ways you can tell the story of your brand.
James Garrett Jr., an award-winning architect from St. Paul, Minnesota, has been pushing the needle forward in the design industry for more than two decades. In this episode, he discusses the benefits of having a business...
Mancini Duffy is a Triumvirate of Excellence In The Design Industry In this episode of The Zweig Letter podcast, we speak with the leadership of NY-based Architectural Design Firm Mancini Duffy. Christian Giordano, President, Bill...
In this episode, Colleen Martindale – the Senior Pre-Construction Director with McCarthy – discusses finding success in a historically male-dominated industry.
In this bonus episode of The Zweig Letter Podcast, we hear from Michael Renshaw from Trilon Group and Larry Smith, CEO of DRMP, about how AEC firms can find a partner in an increasingly crowded...
Scott Harvey-Lewis – owner and president of Building Mavens – discusses entrepreneurship, why he decided to start his own company, and what it takes to build a successful business.
Erica Olsen, COO and co-founder of OnStrategy, discusses how her company combine hands-on services with customized software to design great strategies and automate the process for managing execution.
By Julia DeFrances | Giving back can be a valuable tool for attracting and retaining talent – and it gives employees a good reason to be proud of where they work.
By Alexis Eades | You can work to improve retention by promoting a positive culture, giving employees autonomy and empowerment, and actively showing appreciation.
FAYETTEVILLE, Ark. (June 29, 2022) –Zweig Group is proud to announce the winners of the 2022 Marketing Excellence Awards. These awards recognize outstanding, results-driven marketing in the AEC industry in fifteen different categories. Award entries...
By Lindsay Young | Best practices for AEC firms will continue to evolve, but firms that take steps to innovate will be the ones that succeed.
Zweig Group has announced the 2022 Hot Firm List, a more than two-decade-old awards program honoring the fastest growing firms in the AEC industry. Firms are ranked based on three-year growth in revenue, by both...
Zweig Group is proud to announce the winners of the 2022 Best Firms To Work For Awards, which honors the outstanding workplaces at AEC firms in North America. These firms have been recognized for their...
Zweig Group is proud to announce it has won six Hermes Creative Awards for its publications, conference, and website redesign. Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing, and...
By Randy Wilburn | Zweig Group’s podcast has gone through several evolutions over the years – and it just had its biggest yet.
By Andrew Schwarz | Achieve greater business success and improve employee work satisfaction by actively working toward a more diverse, equitable, and inclusive company.
By Kenneth Fulmer | AEC firm leaders must actively support and empower female employees so their visibility does not vanish in the remote workplace.
We sit down with Architect and Digital Strategist Sara Kolata on this episode of The Zweig Letter podcast. Sara is a part of the new breed of architects that has decided that the old way...
We recently sat down with Raouf S. Ghali, CEO of Hill International. Raouf oversees one of the largest “pure-play” Construction and Project Management firms with a global reach. Hill provides program, project, and...
Brian King – CEO and founder of A M King, an integrated design-build firm in Charlotte, North Carolina – talks about how he started his business in 2004, his journey creating an ESOP, and why...
Leanne Baribeau – an architect with Modus Studio in Fayetteville, AR – discusses her career, her love of architecture, and why diversity is essential for the design industry.
Lucas Hayden is product marketing director with Unanet, a leading provider of ERP and CRM solutions purpose-built for government contractors, AEC firms, and professional service firms. Unanet is also a presenter at Zweig Group’s 2021...
Chad Clinehens, president and CEO of Zweig Group, discusses the upcoming 2021 Virtual and In-Person ElevateAEC Conferences. There's something for everyone.
Zweig Group founder Mark Zweig talks about what it takes to become a better seller in the design industry. It's hard work and you have to believe in yourself, be consistent, and build relationships even...
FAYETTEVILLE, Ark. (July 6, 2021) – Zweig Group is proud to announce the winners of the 2021 Marketing Excellence Awards. These awards recognize outstanding, results-driven marketing in the AEC industry. Award entries were judged by...
Kyle Ahern, Zweig Group's awards manager, shares some great information on the awards process and why Zweig Group created specific awards. He also discusses some important data that's shared with participating firms.
By Corey Fenwick & Andrew Chakmakjian | Networking is a key part of any business – no matter the industry – because it can lead to a new job, experience, or business for your firm.
Matthew Van Gilst, principal with Callidus Engineering in London, Ontario, discusses his firm's growth, how the pandemic has affected them, and how bullish he is about the future.
By Stephanie Warino | These 10 ideas can increase engagement and create a truly effective doer-seller culture.
Five years ago, Edward Friedrichs came on The Zweig Letter Podcast to discuss the evolution of the design industry. He shared stories about Art Gensler and the actor Mel Brooks. We share this episode again...
By Mark Zweig | Ed Friedrichs, former president and CEO of Gensler, truly understood strategy and how all the pieces of a business fit together into a cohesive whole.
FAYETTEVILLE, Ark. (May 21, 2021) –Zweig Group is proud to announce the winners of the 2021 Best Firms To Work For Awards, the largest employee experience survey in the architecture, engineering, environmental, planning, and construction...
Architect Julia Su Jack, AIA talks about being an architect, a woman of color, and making the transition from the private sector to the public sector in this episode of the podcast.
Will Swearingen, an ownership transition advisor at Zweig Group, discusses how leadership in firms big and small are planning out their next steps in the face of continued uncertainty, and how company owners can take...
On this episode of The Zweig Letter podcast, we sit down with Schillivia Baptiste. She’s a professional engineer and the CEO of Laland Baptiste, and a Principal at Baptiste Engineering. Laland Baptiste is a construction...
Podcast | Stephen Lucy, CEO of JQ Engineering, shares his thoughts on the state of the design industry and what he is bullish on for the future, including “water being the next oil” and so...
Kit Miyamoto, global CEO of Miyamoto International, talks about his origin story, how he started Miyamoto International and Miyamoto Relief, and his desire to make buildings worldwide stronger, safer, and earthquake resistant.
By Mark Zweig | How can we each achieve the lofty and satisfying position of knowing we have made a difference through our work in this business?
Allan Tsang and Dan Oblinger discuss negotiation, active listening for design professionals, telling clients “No!” and more in this episode of the podcast.
By Mark Zweig | This is essential if you want to build a good firm of competent people who can keep the business going whether you’re there or not.
Phil Keil, Zweig Group's director of strategy, discusses the importance of strategic planning and how strategic planning can be the difference between a firm that's just getting by and a firm that's thriving – even...
Positively impact your firm’s retention rates by turning abstract ideas into actionable goals.
There are countless ways to develop business without being a business developer, and you are most likely doing some of these things already.
When it comes to M&A, stay flexible and remember that it takes drive, determination, and the ability to connect people and ideas to achieve remarkable results.
It comes down to respect and providing for your employees. If you do these two things, your people will quickly become your biggest cheerleaders.
FAYETTEVILLE, Ark. (July 8, 2020) –Zweig Group is proud to announce the winners of the 2020 Marketing Excellence Awards. These awards recognize outstanding, results-driven marketing in the AEC industry. Award entries were judged by a...
FAYETTEVILLE, Ark. (July 2, 2020) –Zweig Group has announced the 2020 Hot Firm List, which honors the fastest growing firms in the AEC industry. Firms are ranked based on three-year growth in revenue, by both...
Zweig Group has announced the winners of the 2020 Best Firms To Work For Awards, honoring the best architecture, engineering, planning, environmental and construction firms (AEC) firms to work for in North America. “With recruitment...
CEO of ISG (Mankato, MN), a multi-disciplinary design and engineering firm that has growth in its DNA.
A small investment of your time, energy, and creativity can yield a large return with your clients. Start gently and build your confidence.
“When it comes to branding for an AEC firm, I wouldn’t look to other AEC firms. Frankly, we make a lot of branding mistakes in this business.”
If your firm has a weekly or monthly newsletter, great. But if not, you need to get cracking on that important piece of internal communication. Does your firm have an internal newsletter or some kind...
Zweig Group, a full-service AEC management consulting firm, represented selling firm Keith & Schnars in its acquisition by Maryland-based KCI Technologies Inc. With the deal, KCI, a multi-discipline engineering firm with offices throughout the United...
Would you like to write for the AEC industry’s leading management newsletter? The Zweig Letter is looking for contributors throughout the org chart, from CEOs to project managers, from those in technical roles to those...
By Kyle Ahern | When I think about the people our society considers stars, I think of actors and athletes, not architects and engineers. That needs to change.
Zweig Group opens office in Dallas DALLAS – Doubling down on its commitment to client service and opportunity for its staff, full-service AEC consulting firm Zweig Group has opened an office in downtown Dallas. Set...
Texas-based Atlas Technical Consultants acquires Piedmont Geotechnical of Atlanta Atlas Technical Consultants recently picked a peach when it acquired Atlanta-based Piedmont Geotechnical Consultants, a move that continues Atlas’ expansion into infrastructure engineering, program management, and...
South Carolina-based O’Neal, Inc. acquires DME Alliance, Inc. of Allentown In a nod toward the ongoing growth and dynamism of the biopharmaceutical market, South Carolina-based O’Neal Inc. moved into the Northeast corridor by acquiring a...
LandDev Consulting acquires CivilE to form rising Austin metro firm Zweig Group continues to increase its footprint in the AEC market for mergers and acquisitions in the booming state of Texas. A full-service consulting firm...
July 19, 2018 Press Contact: Christina Zweig (800) 466-6275 corporate (479) 445-7564 mobile Zweig Group, LLC 1200 N. College Ave Fayetteville, AR 72701 czweig@zweiggroup.com www.zweiggroup.com FAYETTEVILLE, Ark. (July 19, 2018) – American author, television host,...
HGA has acquired the Sustainable Engineering Group, a leading engineering firm focused on energy optimization and sustainable design. The acquisition of SEG, based in Madison, Wisconsin, reinforces and broadens HGA’s existing expertise in energy and...
With the promise of passion, collaboration, and positive impacts on local communities, Blueline, based in Kirkland, WA., recently announced its merger with The LA Studio, a firm based south of Seattle in Tukwila. The merger...
Expanding its multidisciplinary services in Northern California, engineering firm LACO – based in Santa Rosa, Eureka, and Ukiah – recently acquired surveying firm DobleThomas in a match that increases LACO’s surveying capacity DobleThomas, based in...
FAYETTEVILLE, Ark. (June 25) – Zweig Group recently deepened its bench with the addition of Bill Fox, who brings a wealth of expertise in small-business administration, financial management, and strategic planning to the firm’s full-service...
Zweig Group has announced the 2018 Hot Firm List, a prestigious list honoring the fastest growing firms in the architecture, engineering, and environmental consulting (AEC) industry. Firms are ranked on three-year growth in revenue, by...
Be a part of the exclusive ranking of the fastest-growing architecture, engineering, planning, and environmental consulting firms! For over 20 years the Zweig Group Hot Firm List has recognized the 100 fastest-growing architecture, engineering, planning,...
It is a widely-accepted idea that one of the defining characteristics of a successful enterprise working in a mature market is differentiation from all the other firms that provide similar products or services. Yet, in...
Keeping up with the latest and greatest in marketing is tough, but it’s easy to see what techniques need to be left behind. If you’re still doing the same kind of marketing you were doing...
BIG RED DOG acquires $1.4M structural engineering design firm, MSP Engineering Group Austin-based BIG RED DOG Engineering and Consulting recently announced the acquisition of MSP Engineering Group, PLLC. Named an Inc. 5000 fastest-growing private firm...
BIG RED DOG acquires $1.4M structural engineering design firm, MSP Engineering Group Austin-based BIG RED DOG Engineering and Consulting recently announced the acquisition of MSP Engineering Group, PLLC. Named an Inc. 5000 fastest-growing private firm...
A visit with a successful principal from a fast growing MEP firm in London, Ontario. In this episode, Randy Wilburn interviewed Derek Reid, principal with Callidus Engineering in London, Ontario. Reid became a principal this...
When it comes to large projects that affect a lot of people, a multi-pronged communications effort is the best way to bring stakeholders together. When planning regional infrastructure projects, getting the right amount of engagement...
FAYETTEVILLE, Ark. (June 12, 2017) – Zweig Group has announced the winners of the 2017 Marketing Excellence Awards. The Marketing Excellence Awards recognize outstanding and effective marketing in the architecture, engineering, planning, and environmental consulting...
Learning from external sources can be highly beneficial, but you must also master the art of blocking out the noise and staying the course. I have to admit it: I often feel like a fraud...
FOR IMMEDIATE RELEASE June 2, 2017 Apple Blossom Brewing to Release Collaboration Beer with Mark Zweig FAYETTEVILLE, Ark. (June 2, 2017) -Apple Blossom Brewing Company has collaborated with Zweig Group founder & chairman, Mark Zweig,...
We are a bunch of conformists. It’s a big problem in the AEC business. Everyone is sitting around waiting to do what the other guy is doing. And this is precisely the WRONG course of...
The leading management newsletter for A/E leaders, The Zweig Letter, announced today that its site license, in which entire firms have access to the weekly publication, is available to subscribers for as little as two...
The leading management newsletter for A/E leaders, The Zweig Letter, announced today that its site license, in which entire firms have access to the weekly publication, is available to subscribers for as little as two...
In this episode of the podcast, Randy Wilburn talked to Richard Massey, Zweig Group’s director of newsletters. They talked about Massey’s role with TZL and how the newsletter has evolved over the years (you can...
🍀 Happy St. Patrick's Day 🍀 It's Your Lucky Day to Save some Green! To celebrate all things GREEN, from the environment to cash, Zweig Group is having an Irish 🇮🇪 Flash | Save some...
Marketers, what does your job really entail, and what should you be doing to move your company forward? Whether you are in an exclusively marketing related job or have a different title but actively participate...
Philadelphia firm undertakes huge effort to improve CRM, update brand, and otherwise remain ahead of the curve. For Pennoni (Hot Firm #48 for 2016) marketing “success” can be viewed in a variety of ways –...
Sure – it’s hard to hire good people. There are lots of reasons for it. One of them is that we aren’t keying into the talent pool all around us. People in our network. People...
My name is Mark. I am an addict. A phone addict. But before you sign me up for a 12-step program, I have some good reasons for my addiction. I have two businesses. Four children....
Outdated or “dead” contacts are a real problem for any company that has a marketing program that uses a CRM or Client Relationship Management System. CLICK HERE TO UPDATE YOUR CONTACT INFO WITH US The...
Your firm’s list of contacts is critical to your marketing activity, and it can have a tremendous monetary value, too, so make it a priority. This industry is still doing a poor job of building...
Your firm’s list of contacts is critical to your marketing activity, and it can have a tremendous monetary value, too, so make it a priority. This industry is still doing a poor job of building...
FAYETTEVILLE, Ark. (August 15, 2016) –Zweig Group has announced the winners of the 2016 Marketing Excellence Awards. Zweig Group had the most competitive year to date for these awards, with a record number of applicants....
Your firm’s list of contacts is critical to every marketing activity, and it can have a tremendous monetary value, too, so make it a priority. This industry is still doing a poor job of building...
How do you get a handle on billable hours and overhead without losing yourself in spreadsheets? Rely on the gut instincts of your department managers. I’m honored The Zweig Letter asked me to be a...
Allana Buick & Bers, Inc. (Palo Alto, CA), a 100-person architectural engineering firm, is the fifth place winner in the External Newsletter category of Zweig Group’s 2015 Marketing Excellence Awards for The ABBAE Bulletin. The...
O’Neal (Greenville, SC), an industrial engineering and construction firm, is taking home third place in the External Newsletter category of Zweig Group’s 2015 Marketing Excellence Awards for The Apostrophe. The O’Neal team’s goal in developing...
Klohn Crippen Berger (Vancouver, BC) – a 500-person international engineering, geoscience, and environmental consulting firm – is taking home first place in Zweig Group’s 2015 Marketing Excellence Awards in the External Newsletter category for its...
Hickok Cole Architects (Washington, DC), a 95-person architecture and interior design firm, is the second place winner in the Integrated Marketing category of Zweig Group’s 2015 Marketing Excellence Awards for its “Great Chemistry, Great Design”...
Sam Schwartz Engineering (New York, NY), a 100-person consulting firm, is taking home second place in the External Newsletter category in Zweig Group’s 2015 Marketing Excellence Awards for its “TransCentral” email service. “TransCentral” is a...
Maser Consulting P.A. (Red Bank, NJ), a 500-person multidiscipline engineering consulting firm, is the fourth place winner in the External Newsletter category of Zweig Group’s 2015 Marketing Excellence Awards for its new brochure package. Due...
Hickok Cole Architects (Georgetown, DC) is taking home first place in Zweig Group’s 2015 Marketing Excellence Awards in the Special Event category for its social marketing event – Art Night. Every October, HCA transforms its...
FAYETTEVILLE, Ark. (August 6, 2015) – Zweig Group’s Marketing Excellence Awards recognize outstanding and effective marketing in the architecture, engineering, planning, and environmental consulting industry in five categories. Awards were judged by a panel of...
Firm leaders would be wise to reflect on current happenings in industry and to prepare for what’s next. When you’re lucky enough to survive to a “certain age,” you suddenly become aware of “certain things.”...
Four suggestions from Mark Zweig that will result in more work than you can handle. It’s interesting to me to see how many architects, engineers, planners and environmental consultants really don’t understand marketing. Many either...
FINLEY (Tallahassee, FL), celebrated their 10-year anniversary in a campaign that landed them the fourth place in Zweig Group’s Marketing Excellence Awards in the Special Event category. Craig Finley, Jr., president and founder, and Ann...
Expert message Barton Associates (York, PA), a 57-person MEP engineering firm, created a marketing campaign to target their two niche markets: education and healthcare. The campaign took home fourth place in Zweig Group’s Marketing Excellence...
Portfolio: Mascot delivers the good news Internal newsletter modeled after internal mascot an award-winning success. By Christina Zweig Contributing editor ECS Carolinas, LLP (Chantilly, VA), placed first in the Internal Marketing Category of Zweig Group’s...
FAYETTEVILLE, Ark. (July 28, 2014) – Zweig Group is proud to announce the winners of the Zweig Group 2014 Marketing Excellence Awards, an award recognizing outstanding and effective marketing in the A/E/P and environmental consulting...
Press Release: Sept. 9, 2011 FAYETTEVILLE, Ark. (Sept. 9, 2011) – In recognition of exceptional marketing efforts of architecture, engineering, planning, and environmental consulting firms in the United States and Canada, ZweigWhite announces the winners...
Press Release: July 15, 2011 FAYETTEVILLE, Ark. (July 15, 2011) –With only $1000.00 in start-up capital, Mark C. Zweig started Mark Zweig & Associates on a card table in the back-room efficiency apartment of his...
By Julie Kyle Newsletters Editor, ZweigWhite I have many friends who are in business for themselves. As a creative type, I enjoy helping them come up with marketing ideas; it’s fun for me— designing new...
Press Release: May 2, 2011 FAYETTEVILLE, Ark. (May 2, 2011) – Industry leader Daniel A. Cuoco will become the editor of Structural Engineer (formerly Structural Engineering & Design), effective June 1, 2011. The magazine is...
Press Release: April 21, 2011 FAYETTEVILLE, Ark. (April 21, 2011) – Population growth and an overhaul of existing infrastructure are making the civil engineering profession popular, said American Society of Civil Engineers President-elect Andy Hermann,...
Press Release: April 14, 2011 FAYETTEVILLE, Ark. (April 14, 2011) – Many design industry services are becoming highly commoditized, with builders and architects often treating certain types of engineering services as merchandise, practitioners proclaim in...
Press Release: April 5, 2011 Lack of Ownership Transition Plan Puts Design Firms in Peril FAYETTEVILLE, Ark. (April 5, 2011) – A crisis could descend upon many design firms because aging baby-boomer owners have not...
Press Release: April 1, 2011 FAYETTEVILLE, Ark. (April 1, 2011) – An expected resurgence in private spending in 2011 means that diversified architecture, engineering, planning and environmental consulting firms will be better poised to benefit...
Press Release: March 28, 2011 FAYETTEVILLE, Ark. (March 28, 2011) – ZweigWhite’s first course in its new Project Management eLearning Inititative—“Managing Project Communications”—recently achieved approval by the American Institute of Architects (AIA), allowing course takers...
Press Release: March 16, 2011 FAYETTEVILLE, Ark. (March 16, 2011) — The design-bid-build delivery method may still rule the construction industry, but it is quickly loosing favor. In the March 14 issue of The Zweig...
Press Release: March 15, 2011 FAYETTEVILLE, Ark. (March 15, 2011) — Seasoned marketing professional Debbie Frederiksen has joined ZweigWhite as Director of Marketing Consulting Services, boosting the firm’s stable of expanding consulting services to architecture,...
Press Release: March 8, 2011 FAYETTEVILLE, Ark. (March 8, 2011) — Architecture enhances people’s lives, and the emerging recognition of this effect is earning the profession newfound respect, says Clark Manus, the new president of...
Press Release: March 7, 2011 FAYETTEVILLE, Ark. (March 7, 2011) — ZweigWhite has partnered with American Council of Engineering Companies (ACEC) to produce and publish a co-branded version of the 2011 Financial Performance Survey of...
Press Release: March 2, 2011 FAYETTEVILLE, ARK. (March 2, 2011) — Legal claims over sustainability promises vs. performance of certified green buildings are beginning to mount—and so are warnings to A/E/P and environmental consulting firms,...
Press Release: February 22, 2011 FAYETTEVILLE, AR (February 23, 2011) – ZweigWhite’s new eLearning courses offer easy, convenient project management (PM) training ideally suited for today’s time-pressed, on-the-go professionals in the architecture, engineering, planning and...
Press Release: February 22, 2011 FAYETTEVILLE, AR (February 22, 2011) — Architects, engineers, project owners and others wishing to work collaboratively under a delivery method known as Integrated Project Delivery (IPD) may have a found...
Press Release: February 16, 2011 FAYETTEVILLE, AR (February 16, 2011) — Management consulting, publishing and training firm ZweigWhite is pleased to announce the acquisition of Stagnito Media’s Engineering Group—its architectural and engineering resources—through a new...
Press Release: February 16, 2011 Economists are pointing to a halting recovery in the nonresidential construction sector, holding back on their earlier predictions of a recovery this year. The Zweig Letter, ZweigWhite’s weekly management journal,...
Press Release: February 8, 2011 Increasing regulation and a new focus on efficiency are turning the water market into one of the hottest commodities for engineering firms, The Zweig Letter discovers. A reinvigorated focus on...
Press Release: February 5, 2011 How firms value their enterprises has far-reaching implications that impact both the firms and their shareholders on a financial, organizational and cultural level and is, according to ZweigWhite Valuation Consultant...
Press Release: February 2 , 2011 FAYETTEVILLE, AR — Firms in the architecture, engineering, planning and environmental consulting sphere are joining the national chorus of opposition to a provision that would significantly boost tax-reporting requirements,...
Press Release: February 1 , 2011 FAYETTEVILLE, AR — Anyone who is—or wants to be—a leader in the architecture, engineering, planning and environmental-consulting fields will benefit from an MBA-style crash course offered by ZweigWhite experts...
Press Release: January 27, 2011 ZweigWhite is now accepting entries for The Zweig Letter 2011 Hot Firm List, the industry’s search for the fastest-growing architecture, engineering, planning, environmental and multidisciplinary consulting firms in the U.S....
Press Release: January 20, 2011 The 2011 The Zweig Letter Marketing Excellence Awards will recognize the most innovative and effective marketing strategies in the architecture, engineering, planning, construction and environmental consulting industry. The competition will...
Press Release: January 10, 2011 As design firms were forced to shed workers and cut costs during the recession, technology often came to rescue, a report in the Jan. 10 issue of The Zweig Letter...
Press Release: January 7, 2011 If the A/E/P and environmental consulting industry has learned one thing in 2010, it’s that recovery doesn’t happen overnight. Last year there was an expectation that 2010 might provide the...
Press Release: January 3, 2011 Experts are saying that constantly tracking client needs and wants and delivering relevant products is the secret for success in 2011 and beyond. Mike Phillips, a client feedback expert for...
Press Release: December 30, 2010 The down economy presents many real estate options for the small business owner; but the tight A/E/P and banking climate might prove too difficult for many businesses to grasp the...
Press Release: December 22, 2010 New Management How-To Book Helps Every Business Manager. Management From A to Zweig, Revised Edition, is the one book to own if you are serious about your firm’s success. Want...
Press Release: November 17, 2010 M&A activity is expected to accelerate in 2011 as many struggling firms look for an exit strategy and firms that are doing well look for bargains and distressed sales. “2011...
Marketing in our industry is a-changing, Folks! It is not business as usual for A/E/P and environmental firms. The tough economy and the increasing power of the Internet and electronic communications are changing everything marketing-wise....
2010 is here. And, it’s going to be a year like none before. If you aren’t particularly happy with your firm’s performance these last couple years, it’s a great time for change— radical change. Out...
There’s no question in my mind that using personal letters is one of the best-kept marketing secrets for architects, engineers, and environmental consultants. Newsletters are overused. Every firm has one. And if the firm is...
We went to see my Mom and Dad in Kirkwood, Missouri, last weekend, for my Mom’s 85th birthday. While I was there, we had a lively discussion with my 85-year-old father, my 55- and 52-year-old...
It’s time to call an end to something that there are entirely too many of in A/E/P and environmental firms everywhere— lazy marketing directors. I am talking about those marketing directors who do very little...
I’ve said it before. The standards— what we expect— from people who are supposed to sell the work to keep our staffs busy in our A/E and environmental firms— are woefully low. Forty calls a...
Everyone in the A/E or environmental consulting business wants to turn their technical people into sellers. Not a week goes by that the desire to do this isn’t mentioned to me by someone in this...
On the one hand, it would be easy to get negative and discouraged about the current business climate. The war efforts are dragging on with no clear end in sight. The Middle East, in general,...
This is really getting to be the busy time of the year for the ZweigWhite consultants who help firms with business planning. And it’s good to see that many firms are refining their processes so...
When you look at architects, management consultants, bridge engineers, computer programmers, artists, or any other “professional” in the classic sense, there is always someone or some people who stand out as the thought leaders. They...
Spring has sprung and we are now into summer. And while some firms are having record years, more companies are not doing so great. This has resulted in diminished expectations for the owners and employees...
In spite of the post 9/11 travel slowdown, it seems like there are more trade shows and conferences for A/Es and construction companies than ever before. As dutiful ZweigWhiters, we seem to get to all...
There’s a lot out there on management: books, articles, videotapes, newsletters, seminars, and more. Ditto for marketing. And negotiating. And project management. And leadership. There’s even a lot of stuff aimed exclusively at our audience—...
At 11:01 a.m. a few weeks back, I got an e-mail message from our switchboard operator that said Ms. So-and-so, “a principal with local architectural firm X” called. She did not want to speak to...
“Process marketing” is a term you’ll see a lot of in The Zweig Letter. Heck, we even have a supplemental, stand-alone Process Marketing Advisor devoted entirely to the subject! The reason is that process marketing...
I like the fact that The Zweig Letter has an editorial point of view. So many newsletters for this industry and others are just compilations of other, previously published articles. Or, they are so white...
Here’s a collection of practical advice I think anyone in the A/E/P or environmental consulting business can use in response to questions that seem come up over and over again: Where can I find someone...
t seems to me the only way to really be successful is to be different from everyone else. Whether it’s your career or your firm we are talking about, it’s all the same. Yet many...
One thing I have learned over the years is that how good something turns out depends on the sum total of many small decisions. Most of the time, as it relates to projects, it’s not...
I CAN ADMIT IT. I haven’t always been entirely charitable to business development people in A/E/P and environmental firms. I’ve met too many of them who were too good on the golf course, too quick...
You spend all kinds of money to get the phone to ring and to get on qualified bidders lists. Your best technical seller-doer-closers beat the bushes for new opportunities. Your glossy quarterly newsletters are mailed...
Although conventional wisdom says that an A/E/P or environmental firm’s greatest asset is its staff, that may not always be so. I don’t want to diminish or underestimate the importance of the workers to a...
I gave a talk last week at a meeting one of our clients had for all their market sector leaders. This is a successful company that we do quite a bit of work for, and...
Until the 69,000 firms who make up the A/E/P and environmental consulting industry wake up and start doing something different marketing-wise, we’re destined to remain a fragmented group of small firms owned by people who...
Most A/E/P and environmental firms spend a lot of money just for the opportunity to make a presentation to a client. You send your technical/professional staff chasing all over the countryside, hither and yon, looking...
We’ve all experienced the joy of doing business with a company that acts as if their people like serving you. It really is a great feeling. Most of the time, it happens with businesses like...
I visited one of my favorite client companies the other day. It’s a mid- to large-sized consulting engineering firm that has been around a while. The principals are entrepreneurial. The staff is pretty good, too,...
It is widely accepted that any well-managed A/E/P or environmental consulting firm should monitor and report on the profitability of the projects it undertakes. Pick up practically any management newsletter, or look in the practice...
Most A/E/P and environmental consulting firm insiders would agree that we, as a group of companies, do not manage very well. I say that because if we did, we would not be an industry made...
I have tremendous respect for any A/E/P or environmental firm that has learned to successfully manage a network of satellite or branch offices. It's not easy. There's no question that having multiple offices greatly complicates...
We just had the experience in the last few weeks of working with an architect. Business has been good, and we are committed to growth, so we decided to triple our office by moving to...
Have you seen the bumper sticker that says “Question Authority?” One thing is for sure— now’s the time to question conventional wisdom with respect to marketing A/E and environmental consulting services. Many of the experts...
We constantly get asked by principals in A/E and environmental consulting firms about what or where the next “hot markets” will be. It seems that these people have read about market life cycles in the...
Good professionals have a lot in common— no matter what their profession. Take my six year-old’s kindergarten teacher, Ms. Donohoe. Many of the professionals working in design and environmental consulting firms could learn a thing...
One of the key determinants of any architecture, consulting engineering, or environmental consulting firm’s ability to get work at decent fees is how well “positioned” it is. Positioning means becoming established as an expert service...
In any number of surveys conducted over the years on what demotivates professionals in the workplace, “not feeling in on things” always ranks at or near the top. By “demotivation,” we are referring to what...
After countless management consulting assignments involving turnarounds and strategic business planning for A/E and environmental consulting firms, it has only recently become clear to me why so many companies in this business don’t believe in...
