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By Jane Lawler Smith | Creating non-traditional peer groups allows AEC marketers to gain fresh perspectives and enhance creativity.

By Julia DeFrances | Professional associations offer a lot of benefits to the firms that support them, and for most firms are well worth the price of a membership.

By Julia DeFrances | The more you make interns feel like a valued part of the team, the more likely they are to stay with your firm long after graduation.

By Julia DeFrances | Trade shows and conferences are a great opportunity for your firm, but exhibiting can be a waste of time if you don’t approach it strategically.

By Julia DeFrances | Creating an engaging culture across multiple offices is a challenge that requires constant diligence.

By Julia DeFrances | Giving back can be a valuable tool for attracting and retaining talent – and it gives employees a good reason to be proud of where they work.

By Julia DeFrances | With the right tools and some best practices, anyone can create a persuasive and compelling proposal.

By Julia DeFrances | Committees give employees a chance to lead, contribute, effect change, and make an impact beyond revenue.

By Julia DeFrances | It’s natural to want to go back to normal – but remember that employees are your firm’s most important asset, and their needs are critical to your continued success.