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• What it Really Takes to Make a Client Happy

  September 26, 2005

  Architects, engineers, and planners are always talking about what they will do to keep their clients happy. In marketing meetings, repeat business statistics of 80% or better are bandied about with pride, and chests are...

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• Really Tuning in to Your Clients

  July 21, 2003

  Conventional wisdom and a course in marketing will tell you that any business— especially a professional service business— must have close relationships with clients IF the firm wants to keep those clients and get as...

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