The AEC Podcast Advantage: Converting Expertise Into Opportunities

Is your AEC firm falling behind in the digital age? While competitors are using podcasts to build authority and attract high-value clients, you might be missing out on a game-changing marketing strategy. Join Randy Wilburn, Zweig Group’s Podcast Strategy Consultant, for an eye-opening webinar that will show you how top AEC firms are leveraging podcasts to elevate their thought leadership, boost client acquisition, and enhance recruitment efforts. Whether you're new to podcasting or looking to refine your strategy, this session will provide the practical tools you need to harness the power of audio content.

Randy will kick off the webinar by sharing the success metrics from Zweig Group’s 8-year podcast journey, then dive right into practical implementation strategies for AEC firms. From attracting qualified leads to using podcasting as an effective recruitment tool, Randy will cover proven strategies and case studies that demonstrate tangible ROI. Get ready for actionable insights, inspiring success stories, and practical advice on how to implement podcasting as a key component of your firm's growth strategy.

Randy Wilburn first worked for ZweigWhite in the firm’s executive search team in the 1990s/2000s, and was an owner in the firm. He left the firm when it was sold in 2004 to join a private equity group. When Zweig Group returned to the hands of the original founding partner, Mark Zweig, Randy rejoined the firm to help them rebuild a key part of their business.  Randy is an accomplished podcaster, speaker, consultant, trainer, and business coach. He is a leading expert on podcast strategy consulting for businesses, and teaches on a variety of topics including communication and leadership skills, and the role of routine. He has been featured in Business Week, The Boston Globe, and the Blog of Timothy Ferriss, Author of the NY Times Best Seller, “4 Hour Work Week.”Randy is a graduate of Howard University and The Summer Leadership Institute at Harvard University. He sits on several Boards including the largest Coop in the State of Arkansas and is a certified Business Coach and Teacher in Biblical Entrepreneurship through the Nehemiah Project.