Fact. Fiction. Or It Depends? Benchmarking Myths Every AEC Leader Should Know

Presented by BQE and Zweig Group | August 25, 2026 | 1:00 PM ET

Every AEC firm has numbers. The challenge is knowing what those numbers actually mean. In this interactive follow-up to Zweig Group's financial benchmarking webinar, Tom Godin and Kyle Ahern put some of the industry's most common benchmarking assumptions to the test. Attendees will vote Fact vs. Fiction on common benchmarking claims, then unpack the answers using real AEC benchmarking data and examples from Zweig Group's benchmarking tools.

You'll learn why looking at a single KPI rarely tells the whole story, how to avoid common benchmarking mistakes, and how connecting multiple metrics — and comparing them to the right peers — leads to better decisions.

You'll Learn How To:

• Differentiate between internal performance tracking and true benchmarking using relevant external peer comparisons
• Evaluate common assumptions about AEC performance metrics — including profitability, utilization, backlog, and collections — to identify where individual measures may be misleading
• Interpret benchmarking results in context by considering peer groups, related KPIs, and firm-specific operating conditions before drawing conclusions
• Explain how key performance metrics interact with one another and why individual benchmarks should not be evaluated in isolation

Speakers:
Tom Godin, Sr. Director, Performance Consulting
Kyle Ahern, Sr. Manager, Analytics

Continuing Education: 1 AIA LU 

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