If your content is consistently valuable, potential clients might give up their personal information to have it, and chose your firm over others when it’s time to close the deal. Are you lost in marketing...
FAYETTEVILLE, Ark. (August 15, 2016) –Zweig Group has announced the winners of the 2016 Marketing Excellence Awards. Zweig Group had the most competitive year to date for these awards, with a record number of applicants....
The marketing of ‘quality’ is ubiquitous in the A/E industry, but oftentimes, the difference between perception and reality can undermine a firm’s brand equity. Many firms are dealing with record high workloads. That translates into...
Everyone wants better project management. That's why principals of AEC companies spend more time and money on PM training than any other type of business training. But I'm not here to talk about training. I...
In a recent article, I wrote about how important it was to prepare your firm for sale even if you are not thinking about an external ownership transition. You can read that article here. This...
If you are you stuck in neutral, break out of the rut by asking questions, altering your approach, and accepting the possibility that there may be a problem. Some of us have a hard time...
Letting go is hard to do, so when the time comes for a changing of the guard, it helps if the second tier is groomed, confident, and empowered. Much of our recent work has been...
The use of video in your recruiting campaign might be what it takes to create buzz for your firm, and in the end, land great employees. This summer movie season is going to be pretty...
By Mark Zweig | Many folks working in firms in the A/E/P and environmental consulting industry don't understand commonly-used financial terminology. How can you blame them? If no one ever explained it to them you...
Here are nine tips on how to be successful in the A/E/P business. Hint, most of these tips are not specific to the A/E/P business. I have the honor of being a guest lecturer once...
Change is a powerful force, so embrace it, learn from it, and by all means, take account of its effects and be reasonable in dealing with it. Life would be more comfortable if clichés helped....
Friendships are not only good for the soul, their good for business, so make as many of them as you can if you want your firm to prosper. Personal engagement with clients determines so much...
Zweig Group’s 2016 Policies, Procedures and Benefits Survey of Architecture, Engineering, Planning and Environmental Consulting Firms was just released on July 22, 2016. This legacy publication was updated in 2016 with the addition of data...
If a firm is to achieve something spectacular, its leaders have to have big hearts, and they have to galvanize the entire staff. One of the most rewarding things we do as consultants is guide...
When positioning your firm for a potential sale, you should be prepared to talk about all facets of the organization, not just the C-suite. As an M&A consultant, I come into contact with sellers of...
It’s easy to spout acronyms, tell inside jokes, and use empty jargon, but oftentimes, people are just pretending to know what you mean. Have you ever been in one of those meetings where a topic...
“I’m not ready to sell my business,” “I am not ready to retire,” or “business is too good right now for me to sell” are all statements you might be thinking right now, but there...
If you’re one of those people who still thinks “word of mouth” is the way to go when it comes to marketing, my guess is you have a very small firm that will remain a...
FAYETTEVILLE, Ark. (July 6, 2016) –Zweig Group is proud to announce the release of the 2016 Hot Firm List, a prestigious list honoring the fastest growing firms in the A/E/P and environmental consulting industry. The...
With college debt at an all-time high and expected to increase, now’s the time to think about adding loan reduction as a benefit. Recruiting great talent takes skill, a little bit of luck, and some...
FAYETTEVILLE, Ark. (July 5, 2016) –Zweig Group is proud to announce the release of the 2016 Best Firms To Work For List, a prestigious list honoring the creation of outstanding workplaces at architecture, engineering, surveying,...
My extensive observations on the AEC business tell me that the only training most of us do is catch-as-catch-can, luck-based training. There's no structure or thought or meaningful budget applied to it in most companies...
Registration for the Best Firms To Work For Awards, Zweig Group’s ranking of the best workplaces in the A/E/P and environmental consulting industry, has come to a close, but entries to Zweig Group’s other awards...
A professional firm should have professional collateral, but all too often, bad photos, poor design, and sloppy writing dilute the brand. Of course you’re not an amateur. You are a professional. You work for a...
