The Zweig Letter | February 16, 2026

Feb 15, 2026

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Why have a strategic plan?
By Ezequiel Tovar
Strategic planning transforms vision into execution by aligning leaders, empowering employees, and funding growth with intention.


Why do AEC firms still use the seller-doer model?
By Scott Butcher
Despite capacity challenges, AEC firms still rely on seller-doers because complex projects reward expertise at the first client interaction.


Performance appraisals are mostly a waste of time
By Mark Zweig
Annual performance reviews fail AEC firms because real leadership requires continuous feedback, not once-a-year management theater.


From transactions to trust
By Aaron Quesada
By adapting to shifting expectations, embracing innovation, and acting with integrity, firms can become indispensable partners in their clients’ growth and success.


Beyond automation
By Kubilay Şahinler
While attention gravitates toward AI in design, the strongest business value often emerges elsewhere.

 

About Zweig Group

Zweig Group, a four-time Inc. 500/5000 honoree, is the premier authority in AEC management consulting, the go-to source for industry research, and the leading provider of customized learning and training. Zweig Group specializes in four core consulting areas: Talent, Performance, Growth, and Transition, including innovative solutions in mergers and acquisitions, strategic planning, financial management, ownership transition, executive search, business development, valuation, and more. With a mission to Elevate the Industry®, Zweig Group exists to help AEC firms succeed in a competitive marketplace. The firm has offices in Dallas and Fayetteville, Arkansas.