The two-day seminar includes Real Marketing and Branding for AEC Professionals and AEC Business Development Training.

Marketing and business development are distinctly different functions while being tremendously intertwined. For an AEC professional to understand the differences and how they work together, gives them the ability to see the full picture of how the firm wins work and grows.

These two courses together will complete your understanding on what drives growth and success in firms thus empowering your career advancement and opportunities.

Real Marketing and Branding for AEC Firms is the first real marketing course designed to bring clarity and distinction between marketing and sales.
This course will aid all levels of staff in understanding how to market the firm and build the brand in their respective roles.

AEC Business Development Training is a how-to seminar on business development for design and technical professionals. The workshop will help drive more business and increase profitability for AEC firms.

Dates & Locations

Chicago, IL | June 20-21
Registration fee:
$975/One day || $1675/ Two day

Houston, TX | October 10-11
Registration fee:
$975/One day || $1675/ Two day


Day one

Real Marketing and Branding for AEC Professionals is a one-day seminar.  It covers several major areas AEC leaders need to know about firm marketing from the unique perspective of architecture, engineering, and environmental consulting firms. This seminar is presented in tutorial and case study workshop sessions.


  • What’s different about business development, marketing, and selling
  • Unique challenges of marketing in a professional services firm
  • How to market and sell a service as a product
  • Opportunities for AEC firms where most go wrong in their marketing
  • Branding for AEC firms
  • Growing importance of social and content marketing
  • Marketing strategy and tactics that drive sales and business development success

Day two

AEC Business Development Training is a one-day seminar that was specifically developed to help design and technical professionals in architecture, engineering, planning, and environmental firms become more comfortable dealing with clients and promoting the firm and your services.


  • What’s different about business development, marketing and selling
  • Dispelling the myths about selling
  • How to overcome “sales reluctance”
  • A practical system of targeting and specialization
  • Techniques for dealing with obstructions
  • Proposals that get noticed
  • Presentations that will get the job
  • The client-centric approach
  • Building a personal brand

Great continuing education credits!

Attendees of Real Marketing and Branding for AEC Professionals earn 4.5 PDH / 0.5 CEUs.
Attendees of AEC Business Development Training for AEC Professionals earn 4.5 PDH / 0.5 CEUs
Attend both days and Earn 9 PDH / 0.9 CEUs

Zweig Group seminars are eligible for Professional Development Hours credits and Continuing Education Units. All attendees receive a certificate of completion indicating the number of hours earned during each seminar.

Zweig Group is a registered provider with the American Institute of Architects.

Meet the Presenters

Chad Clinehens

President and CEO
Main: 800.466.6275
Direct: 479.856.6097
Mobile: 501.551.2659

John Zweig

Refund Policy

• Satisfaction and Refund Policy: If after attending our event, and you are not completely satisfied, we ask that you, please let us know. We’ll do everything we can to correct the situation, and if we can’t, we’ll refund your money plus $100 to show our appreciation for choosing to do business with us.

Cancellations received at least 15 days before program date, Zweig Group will issue a full refund.

Cancellations received between 14 days and four days before program date, Zweig Group will issue a credit toward any future training event. Credits are valid for six months from issue date.

Cancellations received three days or less before a program date no refunds or credits will be issued.

Refunds or credits will not be issued for “no-shows.” Registrants may choose another event or substitute an attendee without penalty at any time.

Please note locations are subject to change when a meeting space has not yet been finalized. Before making flight or hotel arrangements, please contact or call 800-466-6275 for the latest information on hotels, venues, and seminars updates.

For immediate assistance
contact us at 800.466.6275.