The two-day seminar includes Marketing, Branding and Business Development Training

Marketing and business development are distinctly different functions while being tremendously intertwined. For an AEC professional to understand the differences and how they work together, gives them the ability to see the full picture of how the firm wins work and grows.

These two courses together will complete your understanding of what drives growth and success in firms thus empowering your career advancement and opportunities.

Dates & Locations

Swissotel | Chicago, IL | June 20-21
Registration fee:
$1675/ Two-Day Seminar
(Registration fee does NOT include lodging)

Hotel Sorella | Houston, TX | October 10-11
Registration fee:
$1675/ Two-Day Seminar
(Registration fee does NOT include lodging)


Building A Strong AEC Brand Seminar was specifically developed to help design and technical professionals in architecture, engineering, planning, and environmental firms become more comfortable dealing with clients and promoting the firm and your services. Both days will cover several significant areas AEC leaders need to know about firm marketing from the unique perspective of architecture, engineering, and environmental consulting firms. The seminar is presented in tutorial and case study workshop sessions.

Day one

  • What’s different about business development, marketing, and selling
  • Unique challenges of marketing in a professional services firm
  • How to market and sell a service as a product
  • Opportunities for AEC firms where most go wrong in their marketing
  • Branding for AEC firms
  • The growing importance of social and content marketing
  • Marketing strategy and tactics that drive sales and business development success

Day two

  • What’s different about business development, marketing, and selling
  • Dispelling the myths about selling
  • How to overcome “sales reluctance”
  • A practical system of targeting and specialization
  • Techniques for dealing with obstructions
  • Proposals that get noticed
  • Presentations that will get the job
  • The client-centric approach
  • Building a personal brand

Your course fee includes:

  • A comprehensive seminar workbook
  • Special discount on all Zweig Group survey and publications
  • Breakfast, lunch, and refreshments
  • Discounted rate on hotel lodging
  • *Registration fee does NOT include hotel lodging.

Great continuing education credits!

Building A Strong AEC Brand Seminar earn 9 PDH / 0.9 CEUs 

Zweig Group seminars are eligible for Professional Development Hours credits and Continuing Education Units. All attendees receive a certificate of completion indicating the number of hours earned during each seminar.

Zweig Group is a registered provider with the American Institute of Architects.

Meet the Presenters

Chad Clinehens

President and CEO
Main: 800.466.6275
Direct: 479.856.6097
Mobile: 501.551.2659

John Zweig

Refund Policy

• Satisfaction and Refund Policy: If after attending our event, and you are not completely satisfied, we ask that you, please let us know. We’ll do everything we can to correct the situation, and if we can’t, we’ll refund your money plus $100 to show our appreciation for choosing to do business with us.

Cancellations received at least 15 days before program date, Zweig Group will issue a full refund.

Cancellations received between 14 days and four days before program date, Zweig Group will issue a credit toward any future training event. Credits are valid for six months from issue date.

Cancellations received three days or less before a program date no refunds or credits will be issued.

Refunds or credits will not be issued for “no-shows.” Registrants may choose another event or substitute an attendee without penalty at any time.

Please note locations are subject to change when a meeting space has not yet been finalized. Before making flight or hotel arrangements, please contact or call 800-466-6275 for the latest information on hotels, venues, and seminars updates.

For immediate assistance
contact us at 800.466.6275.