• The two-day seminar includes Real Marketing and Branding for AEC Professionals and AEC Business Development Training. Marketing and business development are distinctly different functions while being tremendously intertwined. For an AEC professional to understand the differences and how they work together, gives them the ability to see the full picture of how the firm wins work and grows.These two courses together will complete your understanding on what drives growth and success in firms thus empowering your career advancement and opportunities.

Real Marketing and Branding for AEC Firms is the first real marketing course designed to bring clarity and distinction between marketing and sales.
This course will aid all levels of staff in understanding how to market the firm and build the brand in their respective roles.

AEC Business Development Training is a how-to seminar on business development for design and technical professionals. The workshop will help drive more business and increase profitability for AEC firms.

Dates & Locations

Chicago, IL – June 20-21, 2019

Houston, TX – October 10-11, 2019


Day one

Real Marketing and Branding for AEC Professionals is a one-day seminar.  It covers several major areas AEC leaders need to know about firm marketing from the unique perspective of architecture, engineering, and environmental consulting firms. This seminar is presented in tutorial and case study workshop sessions.


  • What’s different about business development, marketing, and selling
  • Unique challenges of marketing in a professional services firm
  • How to market and sell a service as a product
  • Opportunities for AEC firms where most go wrong in their marketing
  • Branding for AEC firms
  • Growing importance of social and content marketing
  • Marketing strategy and tactics that drive sales and business development success

Day two

AEC Business Development Training is a one-day seminar that was specifically developed to help design and technical professionals in architecture, engineering, planning, and environmental firms become more comfortable dealing with clients and promoting the firm and your services.


  • What’s different about business development, marketing and selling
  • Dispelling the myths about selling
  • How to overcome “sales reluctance”
  • A practical system of targeting and specialization
  • Techniques for dealing with obstructions
  • Proposals that get noticed
  • Presentations that will get the job
  • The client-centric approach
  • Building a personal brand

Meet the Presenters

Chad Clinehens

President and CEO
Main: 800.466.6275
Direct: 479.856.6097
Mobile: 501.551.2659

John Zweig

Additional Information

Refund Policy

• Satisfaction and Refund Policy: If after attending our event, and you are not completely satisfied, we ask that you, please let us know. We’ll do everything we can to correct the situation, and if we can’t, we’ll refund your money plus $100 to show our appreciation for choosing to do business with us.

Cancellations received at least 15 days before program date, Zweig Group will issue a full refund.

Cancellations received between 14 days and four days before program date, Zweig Group will issue a credit toward any future training event. Credits are valid for six months from issue date.

Cancellations received three days or less before a program date no refunds or credits will be issued.

Refunds or credits will not be issued for “no-shows.” Registrants may choose another event or substitute an attendee without penalty at any time.

Please note locations are subject to change when a meeting space has not yet been finalized. Before making flight or hotel arrangements, please contact events@zweiggroup.com or call 800-466-6275 for the latest information on hotels, venues, and seminars updates.

A very interesting seminar. Mark & Chad obviously have real world experience. Time well spent.
John Pledger
VP with Jones and Carter
Wow. Mark and Chad have so much personal knowledge about this topic it’s like an all day conversation with the smartest guys in the room.
Alan Draper
Division Manager with KSA Engineers
Looking at each individual topics covered, you think common sense. However, its Zweig Group’s tying of the pieces together that makes this event exceptional.
Mark Edgren
Dallas Division Manager with Jones and Carter
The seminar highlighted many topics of which I was unknowledgeable. I plan to implement the tools provided in my own ventures as well as suggest changes to the principals to improve BD & win rates.
Dominic Passanita
Project Coordinator with Stahl Sheaffer Engineering
I thought the content and presentation was very thought-provoking- not just the same old stuff. Thanks for fresh insight.
Mitch Fortner
Vice President with KSA Engineers, Inc.

This seminar is was very helpful because it provided real life examples and emphasized investing in marketing and business development.

Mariano Domingo
Director of Marketing, T.Y. Lin International

So much great information and content. Chad and Mark are incredibly knowledgeable and kept it interesting.

David Alexander
Regional Manager, KSA Engineers, Inc.

The instructors and content kept me engaged and interested for the duration of the seminar. So many takeaways – I am ready to implement them today.

Brock Shepard
CBDO, SCA Consulting Engineers

Good content and very relevant. Thorough, knowledgable and funny.

Cliff Jones
Project Manager, Protection Engineering Consultants

Great knowledge shared. I loved the size of the group. Chad and Mark were great presenters. They set a good pace with time set aside for questions and discussion.

Brian Rogers
Associate, Anderson Baron

Reinforced things I already knew, provided new information and alternate ways of doing things from the current practice. Emphasizing the importance of differentiating your firm from your competitors.

Chad Pennel
Regional Manager, KSA Engineers 

This seminar is very comprehensive and well developed and fun! It overcame and exceeded my expectations.

Nyree Quintero
Operations Manager, T.Y. Lin International 

For immediate assistance
contact us at 800.466.6275.