‘On time, on budget’ is not a strategy. We develop campaigns to invigorate your brand, differentiate your firm, and build relationships that drive business to your bottom line.
Marketing, Branding & Business Development
Zweig Group’s team is led by professional services marketers who’ve spent their careers creating innovative, award-winning brands and results-driven strategies to build business in the AEC industry.
Our strategists, designers, researchers, videographers, and web developers collaborate with you to develop winning campaigns and events that help you position yourself to win more work.
Zweig Group will guide you through all aspects of brand development including brand strategy, positioning, storytelling, and brand expression. Our approach works from the inside out, ensuring your brand and culture reflect who you are and what you stand for – that your employees believe in and deliver a brand expression that matches your message.
Areas of Expertise
- Brand Positioning, Strategy & Core Messaging Development
- Cultural Transformation & Internal Communication
- Brand Identity, Implementation & Standards Development
- Creative/Conceptual Strategy & Execution
- Launch Communications Planning & Support
- Aligned Marketing Strategy & Planning
- Digital Marketing & Communications
Marketing & Business Development Services
AUDITS. The most effective way to evaluate your current position and determine the steps you need to improve and take your firm to the next level is through a Marketing Audit. Our process begins with a leadership discovery meeting to discuss growth challenges and determine specific audit goals. One-on-one interviews with key staff are conducted along with a review of processes and other key information or resources based on goals. The result is a comprehensive analysis with recommendations for improvement.
MARKETING PLANS. Once a firm strategic plan is in place, Zweig Group can assist you to develop a comprehensive marketing plan based on goals, objectives, and resources to guide you to successfully promote and grow your firm. This includes market positioning, differentiation, a method for reaching clients/prospects, building though leadership, and external expert positioning. All combine to raise your firm’s profile and enhance relationships that lead to increased revenues.
BRANDING. Your brand is the feeling you elicit from those who encounter you. Zweig Group helps firms develop brands that reflect their culture, capture clients, and improve employee retention and recruitment.
MARKET RESEARCH. We can assist you with various levels of market research, including identifying prospects, tackling client research, CIP tracking, identifying emerging markets and other market trends, and more.
COMMUNICATIONS PROGRAMS. Communications are crucial to the success of your company. This is so often lacking in firms, especially as they grow. We work to develop a plan that encourages accountability, fosters teamwork, engages all levels of employees, cross markets service lines, and integrates marketing. This includes meeting tools to create a concise, informative, and productive meeting; meeting formats review to encourage participants to work together to implement actions and achieve goals; and meeting facilitation for successful leadership to engage participants.
SOCIAL MEDIA. Your competition is using social media effectively, actively leveraging it to gain a competitive advantage, to reinforce their brand, to generate leads, and to attract top talent, shouldn’t you be too? It isn’t enough to simply post content — you need a strategic framework that highlights your firm’s differentiators, enhances your image, builds your reputation in the community, and connects with clients and potential clients. Backed by our data-driven research and supported by a team who understands social media at its core, Zweig Group’s experienced and knowledgeable team will perform a social media audit to build a roadmap for you to connect with your target markets; craft a cohesive, robust, long-term social media strategy to elevate your firm’s reputation; create consistent messaging that resonates with your clients and aligns with your marketing goals; curate compelling content that engages and reinforces your brand while increasing followers and driving traffic to your website; and manage your online presence locally, regionally, and globally.
CAMPAIGN & EVENT STRATEGY. From marketing campaigns to special events, one big idea can set your firm apart from your competition and be the winning differentiator when competing for work. Strategy, creativity, and implementation are key to success. Zweig Group can help you develop winning campaigns and events that help you position yourself to build relationships and win more work.
MARKETING PLANS. Once a strategy is in place, Zweig Group can assist you in developing a comprehensive marketing plan based on goals, objectives, and resources to guide you to successfully promote and grow your firm. This includes market positioning, differentiation, a method for reaching clients/prospects, and external expert positioning. All these combine to raise your firm’s profile and enhance relationships that lead to increased revenues.
CLIENT LOYALTY AND FEEDBACK PROGRAMS. Zweig Group works with firms to develop client survey programs using industry out-of-the-box tools to monitor client loyalty and develop strategies based upon feedback.
CLIENT PERSONAS. Creating client personas – fictional representations of your target audience – is crucial to understand your target audience… the ideal client you are marketing your firm’s services to. Zweig Group can help you identify and develop personas that, in turn, direct your marketing and content strategies.
CLIENT PERCEPTION STUDIES. Serving as a third-party partner to gain honest, open feedback, Zweig Group can help you deepen your client relationships, improve upon your performance, address issues before they become problems, assess your current brand, and develop strategies for your marketing and project management efforts.
Surveys & Feedback
Zweig Group will help you understand the impact ouf your firm on both your clients or your employees through customized feedback survey thorough feedback analysis.
Visit Our YouTube Channel
A picture may be worth a thousands words, but video on YouTube gets 5 billion views a day. Our channel views aren’t quite in the billions, but you can help us get there. Check out the latest intel from Zweig Group.