Home > Seminars > The Principals Academy 2.0

The Principals Academy 2.0

A total management course for architecture, engineering and environmental firm leaders

A new seminar for a new economy

The Principals Academy 2.0 is an updated version of Zweig Group’s crash course in all aspects of managing a professional service firm. The program is presented by a team of speakers—including Zweig Group founder and CEO Mark Zweig—with extensive experience working with and for A/E firms. They have a clear understanding of what it takes to lead and grow a firm. The Principals Academy 2.0 is updated with the latest approaches to leading a successful firm in this new economy including an expanded focus on business development, strategic planning, and financial management.  The Principals Academy 2.0 is like a two day MBA for technical professionals and is the most impactful two days you can spend learning to build your career and your firm.

2015 Seminar Dates

Date Seminar City
June 11-12 The Principals Academy 2.0 Seattle, WA
October 22-23 The Principals Academy 2.0 Chicago, IL
November 12-13 The Principals Academy 2.0 Las Vegas, NV


The two-day agenda covers six critical areas of business management from the unique perspective of architecture, engineering, and environmental consulting firms, and is presented in tutorial and case study workshop sessions.

  • Business Planning
  • Marketing/Business Development
  • Financial Management
  • Project Management
  • Ownership Transition Planning
  • Recruiting and Retention

Who should attend:

  • Presidents, CEOs, CFOs, and COOs of architecture, engineering, planning, environmental consulting, and construction businesses
  • AEC firm owners
  • Experienced principals looking to enhance their knowledge
  • Legal, accounting, insurance, consulting, and advisors specialized in the AEC industry
  • Associates and recently-named principals
  • Department, division and branch managers
  • Project Managers and senior technical staff
  • Anyone who aspires to become a principal in an AEC Firm
  • Teams of current and future AEC firm leaders

Why attend Principals Academy:

  • Learn what it takes to be a successful leader in this business
  • Hear about industry best practices that the most-successful firms use to stay on top
  • Gain a wider perspective on AEC firm management
  • Return armed with leadership and teambuilding strategies to share with other principals, managers, and staff

You will learn about these critical elements of firm performance:

  • How to develop a business plan that will help your firm succeed
  • The fundamentals of sound financial management
  • The keys to managing projects efficiently and profitably
  • How to find and keep top level talent
  • How to ensure the firm’s survival through ownership transition

Your course fee includes:

A comprehensive seminar workbook, continental breakfast, lunch, and refreshments each day. Plus, you're invited to join seminar presenters and fellow attendees for an open-bar cocktail and networking reception in the hotel at the conclusion of the first day.

Special Feature: Career and Firm Growth Roundtable

The Principals Academy 2.0 program includes an extended Q&A session with industry leader Mark Zweig and the panel of speakers. This provides the attendees an opportunity to discuss in-depth the issues facing them at their firms with advice offered from industry leading experts.  

Great continuing education credits!

Attendees of The Principals Academy 2.0 can earn 15 CEUs. Zweig Group is registered with the AIA for continuing professional education credits. All attendees receive a certificate of attendance indicating the number of credit hours approved by the AIA.