Real Marketing and Branding for AEC Firms is the first real marketing course for AEC firms.
This course will aid all levels of staff in understanding how to market the firm and build the brand in their respective roles.

Dates & Locations

Chicago, IL
June 20, 2019

Houston, TX
October 10, 2019

Venue Information

Chicago, IL | June 20, 2019

Discounted rooms are available here: Swissotel Chicago


Real Marketing and Branding for AEC Professionals is a one-day seminar.  It covers several major areas AEC leaders need to know about firm marketing from the unique perspective of architecture, engineering, and environmental consulting firms. This seminar is presented in tutorial and case study workshop sessions.


  • What’s different about business development, marketing, and selling
  • Unique challenges of marketing in a professional services firm
  • How to market and sell a service as a product
  • Opportunities for AEC firms where most go wrong in their marketing
  • Branding for AEC firms
  • Growing importance of social and content marketing
  • Marketing strategy and tactics that drive sales and business development success

The two-day seminar includes Real Marketing and Branding for AEC Professionals and AEC Business Development Training.

Marketing and business development are distinctly different functions while being tremendously intertwined. For an AEC professional to understand the differences and how they work together, gives them the ability to see the full picture of how the firm wins work and grows.

These two courses together will complete your understanding on what drives growth and success in firms thus empowering your career advancement and opportunities.

Great continuing education credits!

Attendees of Real Marketing and Branding for AEC Professionals earn 4.5 PDH / 0.5 CEUs. Zweig Group seminars are eligible for Professional Development Hours credits and Continuing Education Units. All attendees receive a certificate of completion indicating the number of hours earned during each seminar.

Zweig Group is a registered provider with the American Institute of Architects.

Meet the Presenters

Chad Clinehens

President and CEO
Main: 800.466.6275
Direct: 479.856.6097
Mobile: 501.551.2659

John Zweig

Refund Policy

  • Cancellations received at least 15 days prior to program date, Zweig Group will issue a full refund.
  • Cancellations received between 14 days and 4 days prior to program date, Zweig Group will issue credit toward any future training event. Credits are valid for 6 months from issue date.
  • Cancellations received 3 days or less before a program date, no refunds or credits will be issued. Refunds or credits will not be issued for “no-shows.” Registrants may choose another event or substitute and attendee without penalty at any time.

Please note locations are subject to change when a meeting space has not yet been finalized. Prior to making flight or hotel arrangements, please contact  or call 800-466-6275 for the latest information on hotels, venues and seminars updates.

For immediate assistance
contact us at 800.466.6275.