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Becoming a Better Seller

*A how-to seminar for design and technical professionals...

Could every person in your firm describe your services in a succinct and persuasive way that demonstrates what sets you apart from the competition? It's not enough to have the technical expertise to complete projects, you need seller-doers who can convey excitement and tailor the message for the audience. Everyone is not a born seller, but everyone can learn how to be more effective at capitalizing on opportunities, creating business, marketing, and promotion. 

BECOMING A BETTER SELLER is a one-day seminar that was specifically developed to help design and technical professionals in architecture, engineering, planning, and environmental firms become more comfortable dealing with clients and promoting the firm and your services.


  • What's different about business development, marketing, and selling 
  • Dispelling the myths about selling 
  • How to overcome "sales reluctance" 
  • A practical system of targeting and specialization
  • Techniques for dealing with obstructions
  • Proposals that get noticed
  • Presentations that will get the job
  • The client-centric approach
  • Building a personal brand


Attending this seminar will help anyone who could possibly be involved in selling and who wants to be more successful and increase their value to their employers—design and technical professionals as well as marketing and business development professionals, principals, managers, architects, engineers, planners, scientists, surveyors, designers—anyone who wants to know more about selling.  

Great Continuing Education Credits:

Attendees of Becoming A Better Seller can earn 4.5 CEUs. Zweig Group is registered with the AIA for continuing professional education credits. All attendees receive a certificate of attendance indicating the number of credit hours approved by the AIA.