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Becoming a Better Seller

*A how-to seminar for design and technical professionals...

Could every person in your firm describe your services in a succinct and persuasive way that demonstrates what sets you apart from the competition? It's not enough to have the technical expertise to complete projects, you need seller-doers who can convey excitement and tailor the message for the audience. Everyone is not a born seller, but everyone can learn how to be more effective at capitalizing on opportunities, creating business, marketing, and promotion. 

BECOMING A BETTER SELLER is a one-day seminar that was specifically developed to help design and technical professionals in architecture, engineering, planning, and environmental firms become more comfortable dealing with clients and promoting the firm and your services.

HERE'S WHAT ATTENDEES WILL LEARN FROM THIS PROGRAM:

  • What's different about business development, marketing, and selling 
  • Dispelling the myths about selling 
  • How to overcome "sales reluctance" 
  • A practical system of targeting and specialization
  • Techniques for dealing with obstructions
  • Proposals that get noticed
  • Presentations that will get the job
  • The client-centric approach
  • Building a personal brand
     

WHO SHOULD ATTEND:

Attending this seminar will help anyone who could possibly be involved in selling and who wants to be more successful and increase their value to their employers—design and technical professionals as well as marketing and business development professionals, principals, managers, architects, engineers, planners, scientists, surveyors, designers—anyone who wants to know more about selling.  


Great Continuing Education Credits:

Attendees of Becoming A Better Seller can earn 4.5 CEUs. Zweig Group is registered with the AIA for continuing professional education credits. All attendees receive a certificate of attendance indicating the number of credit hours approved by the AIA.


PAST ATTENDEE COMMENTS:

“I thought the content and presentation was very thought-provoking- not just the same old stuff. Thanks for fresh insight.”

-Mitch Fortner, Vice President with KSA Engineers, Inc. 

“The seminar highlighted many topics of which I was unknowledgeable. I plan to implement the tools provided in my own ventures as well as suggest changes to the principals to improve BD & win rates.”
-Dominic Passanita, Project Coordinator with Stahl Sheaffer Engineering 

“Looking at each individual topics covered, you think common sense. However, its Zweig Group's tying of the pieces together that makes this event exceptional.”
-Mark Edgren, Dallas Division Manager with Jones and Carter 

“Wow. Mark and Chad have so much personal knowledge about this topic it’s like an all day conversation with the smartest guys in the room.”
-Alan Draper, Division Manager with KSA Engineers 

“A very interesting seminar. Mark & Chad obviously have real world experience. Time well spent.”
-John Pledger, VP with Jones and Carter 

“I was exhausted coming in from a long week and late Thursday night; the presentation kept me engaged all day. Great!”
-Mark Edgren, Dallas Division Manager with Jones and Carter 

“Helpful for all areas of life, not just for selling business / services, but also “selling” yourself.”
-Mason Moreland, Biologist/PM with Benchmark Environmental Consultants -