Could every person in your firm describe your services in a succinct and persuasive way that demonstrates what sets you apart from the competition? It’s not enough to have the design or technical expertise to complete projects, you need seller-doers who can convey excitement and tailor the message for the audience. Everyone is not a born seller, but everyone can learn how to be more effective at capitalizing on opportunities and marketing business. Having a business development strategy is key to driving more business and increasing profitability for your AEC firm.

Dates & Locations

Chicago, IL – June 21, 2019

Houston, TX – October 11, 2019

Venue Information

Chicago, IL | June 21, 2019

Discounted rooms are available here: Swissotel Chicago


AEC Business Development Training is a one-day seminar that was specifically developed to help design and technical professionals in architecture, engineering, planning, and environmental firms become more comfortable dealing with clients and promoting the firm and your services.


  • What’s different about business development, marketing and selling
  • Dispelling the myths about selling
  • How to overcome “sales reluctance”
  • A practical system of targeting and specialization
  • Techniques for dealing with obstructions
  • Proposals that get noticed
  • Presentations that will get the job
  • The client-centric approach
  • Building a personal brand

The two-day seminar includes Real Marketing and Branding for AEC Professionals and AEC Business Development Training.

Marketing and business development are distinctly different functions while being tremendously intertwined. For an AEC professional to understand the differences and how they work together, gives them the ability to see the full picture of how the firm wins work and grows.

These two courses together will complete your understanding on what drives growth and success in firms thus empowering your career advancement and opportunities.

Meet the Presenters

Chad Clinehens

President and CEO
Main: 800.466.6275
Direct: 479.856.6097
Mobile: 501.551.2659

John Zweig

Additional Information

Your course fee includes:

A comprehensive seminar workbook, breakfast, lunch, and refreshments each day.  *Registration fee does NOT include lodging.

Who Should Attend:

Attending the A/E/C Business Development Training seminar will help anyone who could possibly be involved in selling and who wants to be more successful and increase their value to their employers—design and technical professionals as well as marketing and business development professionals, principals, managers, architects, engineers, planners, scientists, surveyors, designers—anyone who wants to know more about selling.

Great continuing education credits!

Attendees of AEC Business Development Training earn 4.5 PDH / 0.5 CEUs. Zweig Group seminars are eligible for Professional Development Hours credits and Continuing Education Units. All attendees receive a certificate of completion indicating the number of hours earned during each seminar.

Zweig Group is a registered provider with the American Institute of Architects.

Refund Policy

  • Cancellations received at least 15 days prior to program date, Zweig Group will issue a full refund.
  • Cancellations received between 14 days and 4 days prior to program date, Zweig Group will issue credit toward any future training event. Credits are valid for 6 months from issue date.
  • Cancellations received 3 days or less before a program date, no refunds or credits will be issued. Refunds or credits will not be issued for “no-shows.” Registrants may choose another event or substitute and attendee without penalty at any time.

Please note locations are subject to change when a meeting space has not yet been finalized. Prior to making flight or hotel arrangements, please contact  or call 800-466-6275 for the latest information on hotels, venues and seminars updates.

A very interesting seminar. Mark & Chad obviously have real world experience. Time well spent.
John Pledger
VP with Jones and Carter
Wow. Mark and Chad have so much personal knowledge about this topic it’s like an all day conversation with the smartest guys in the room.
Alan Draper
Division Manager with KSA Engineers
Looking at each individual topics covered, you think common sense. However, its Zweig Group’s tying of the pieces together that makes this event exceptional.
Mark Edgren
Dallas Division Manager with Jones and Carter
The seminar highlighted many topics of which I was unknowledgeable. I plan to implement the tools provided in my own ventures as well as suggest changes to the principals to improve BD & win rates.
Dominic Passanita
Project Coordinator with Stahl Sheaffer Engineering
I thought the content and presentation was very thought-provoking- not just the same old stuff. Thanks for fresh insight.
Mitch Fortner
Vice President with KSA Engineers, Inc.

This seminar is was very helpful because it provided real life examples and emphasized investing in marketing and business development.

Mariano Domingo
Director of Marketing, T.Y. Lin International

So much great information and content. Chad and Mark are incredibly knowledgeable and kept it interesting.

David Alexander
Regional Manager, KSA Engineers, Inc.

The instructors and content kept me engaged and interested for the duration of the seminar. So many takeaways – I am ready to implement them today.

Brock Shepard
CBDO, SCA Consulting Engineers

Good content and very relevant. Thorough, knowledgable and funny.

Cliff Jones
Project Manager, Protection Engineering Consultants

Great knowledge shared. I loved the size of the group. Chad and Mark were great presenters. They set a good pace with time set aside for questions and discussion.

Brian Rogers
Associate, Anderson Baron

Reinforced things I already knew, provided new information and alternate ways of doing things from the current practice. Emphasizing the importance of differentiating your firm from your competitors.

Chad Pennel
Regional Manager, KSA Engineers 

This seminar is very comprehensive and well developed and fun! It overcame and exceeded my expectations.

Nyree Quintero
Operations Manager, T.Y. Lin International 

For immediate assistance
contact us at 800.466.6275.