Could every person in your firm describe your services in a succinct and persuasive way that demonstrates what sets you apart from the competition? It’s not enough to have the design or technical expertise to complete projects, you need seller-doers who can convey excitement and tailor the message for the audience. Everyone is not a born seller, but everyone can learn how to be more effective at capitalizing on opportunities and marketing business. Having a business development strategy is key to driving more business and increasing profitability for your AEC firm.
AEC Business Development Training
A HOW-TO SEMINAR ON BUSINESS DEVELOPMENT FOR DESIGN AND TECHNICAL PROFESSIONALS
Dates & Locations
AEC Business Development Training is a one-day seminar that was specifically developed to help design and technical professionals in architecture, engineering, planning, and environmental firms become more comfortable dealing with clients and promoting the firm and your services.
- What’s different about business development, marketing and selling
- Dispelling the myths about selling
- How to overcome “sales reluctance”
- A practical system of targeting and specialization
- Techniques for dealing with obstructions
- Proposals that get noticed
- Presentations that will get the job
- The client-centric approach
- Building a personal brand
The two-day seminar includes Real Marketing and Branding for AEC Professionals and AEC Business Development Training.
Marketing and business development are distinctly different functions while being tremendously intertwined. For an AEC professional to understand the differences and how they work together, gives them the ability to see the full picture of how the firm wins work and grows.
These two courses together will complete your understanding on what drives growth and success in firms thus empowering your career advancement and opportunities.
Meet the Presenters
Your course fee includes:
A comprehensive seminar workbook, breakfast, lunch, and refreshments each day. *Registration fee does NOT include lodging.
Who Should Attend:
Attending the A/E/C Business Development Training seminar will help anyone who could possibly be involved in selling and who wants to be more successful and increase their value to their employers—design and technical professionals as well as marketing and business development professionals, principals, managers, architects, engineers, planners, scientists, surveyors, designers—anyone who wants to know more about selling.
Great continuing education credits!
Attendees of AEC Business Development Training earn 4.5 PDH / 0.5 CEUs. Zweig Group seminars are eligible for Professional Development Hours credits and Continuing Education Units. All attendees receive a certificate of completion indicating the number of hours earned during each seminar.
Zweig Group is a registered provider with the American Institute of Architects.
- Cancellations received at least 15 days prior to program date, Zweig Group will issue a full refund.
- Cancellations received between 14 days and 4 days prior to program date, Zweig Group will issue credit toward any future training event. Credits are valid for 6 months from issue date.
- Cancellations received 3 days or less before a program date, no refunds or credits will be issued. Refunds or credits will not be issued for “no-shows.” Registrants may choose another event or substitute and attendee without penalty at any time.
Please note locations are subject to change when a meeting space has not yet been finalized. Prior to making flight or hotel arrangements, please contact firstname.lastname@example.org or call 800-466-6275 for the latest information on hotels, venues and seminars updates.
This seminar is was very helpful because it provided real life examples and emphasized investing in marketing and business development.
So much great information and content. Chad and Mark are incredibly knowledgeable and kept it interesting.
The instructors and content kept me engaged and interested for the duration of the seminar. So many takeaways – I am ready to implement them today.
Good content and very relevant. Thorough, knowledgable and funny.
Great knowledge shared. I loved the size of the group. Chad and Mark were great presenters. They set a good pace with time set aside for questions and discussion.
Reinforced things I already knew, provided new information and alternate ways of doing things from the current practice. Emphasizing the importance of differentiating your firm from your competitors.
This seminar is very comprehensive and well developed and fun! It overcame and exceeded my expectations.