Driven by Data - Marketing
- Regular price
The 2022 Driven By Data Webinar Series is a collection of virtual courses designed to educate and inform attendees on a specific topic in Zweig Group's leading AEC industry research.
The seventh installment of the series is Marketing.
Zweig Group's 2022 Marketing Report of AEC Firms is a benchmarking and advisory guide to industry firm marketing activities, budgets, marketing department organization, staffing levels, compensation, and investments in marketing systems and infrastructure. This report also has statistics on proposal activity, hit rates, and other useful analytics. The data for this report was collected from an online survey of AEC industry marketing professionals and those in leadership roles.
The topics covered in this free webinar are based off the data found in Zweig Group's 2022 Marketing Report of AEC Firms:
Proposals & sales: A full breakdown of proposal actives and hit rates by firm type, size, location, and other factors.
Promotion: See what most firms in the industry are doing to promote themselves, along with a full report on statistics of what is working and what is not working.
Strategies: See data on the use and effectiveness of a variety of marketing approaches.
Challenges: Data on what respondents feel have been marketing challenges and victories for their firms over the past year.
Participants of this webinar will receive 1 LU/PDH credit with a certificate of completion indicating the hour earned for self-reporting. Zweig Group is an approved CE provider with the American Institute of Architects, and SHRM.