AI in Action: Your Advantage in AEC Marketing
- Regular price
Marketing and BD professionals are eager to learn about AI. They’ve told us: “An hour isn’t nearly enough. We need more! Can you create a longer session to help us use AI effectively? And can you give us tips on explaining AI to our bosses who think AI can replace us?”
Yes. Yes, we can. Yes, we did. Just for you.
Join us in this exclusive information-packed one-day seminar, "AI in Action: Your Advantage in AEC Marketing." Tailored specifically for AEC marketers and business developers, this seminar is an unequaled convergence of cutting-edge AI insights and practical, industry-specific marketing, business development, and sales/proposal strategies. This seminar is not just about understanding AI; it's about how you must harness its power to transform your capabilities and marketing workflows.
We are following the industry’s Marketing and BD Roadmap so our hours together are targeted, specific, scalable, and comprehensive. We will evaluate and workshop AI over eight hours (with breaks of course!), focusing on:
- Market Research
- Marketing Planning
- Business Development
- Promotional Activity
This workshop is for you, marketing professionals and leaders in the AEC industry. Our seminar offers an invaluable opportunity to learn from industry experts and AEC AI pioneers about integrating AI into your marketing toolkit to achieve precision in positioning, techniques for targeting, effectiveness in winning work, efficiency in campaign execution, and innovation in customer engagement. The knowledge you gain here will be immediately applicable. We promise.
You asked, and we answered! This is your chance to see how AI can optimize marketing efforts and contribute to the broader organizational goals of growth and efficiency. Empower your team with the skills and insights needed to thrive in the rapidly evolving AEC landscape, where embracing AI is not optional but a strategic imperative.
Agenda At A Glance
8:30 am Registration and Breakfast
Course from 9 am -5:00 pm
McCoy Rockford Office - Just north of the Galleria on I-10/610
6869 Old Katy Rd, Houston, TX 77024
Kristin Kautz, CPSM; Lori Grubbs, CPSM; Barbara Shuck, FSMPS, CPSM and Dawn Landry.