• The Principals Academy 2022 Cover


The Principals Academy 2022

Regular price

The Principals Academy is Zweig Group’s flagship training program encompassing all aspects of managing a professional AEC service firm. Elevate your ability to lead and grow your firm with this program designed to inspire and inform existing and emerging AEC firm leaders in key areas of firm management leadership, financial management, recruiting, marketing, business development, and project management. Learning and networking at this premiere event challenges traditional seminar formats and integrates participatory idea exchange led by Zweig Group’s CEO Chad Clinehens, PE, and Zweig Group's Managing Principal, Jamie Claire Kiser, as well as the firm’s top line up of advisors.

Zweig Group’s leadership team draws from our 30+ year history working with AEC firms to teach the latest approaches to managing and operating successful firms – using our comprehensive data set of industry benchmarks and best practices. The Principals Academy is like a mini-MBA for design and technical professionals and is an impactful way you can spend learning to build your career and your firm. 


Who should attend?

  • AEC C-suite & firm owners
  • Experienced principals looking to enhance their knowledge
  • Legal, accounting, insurance, consulting, and advisors specialized in the AEC industry
  • Emerging firm leaders
  • Department, division, and branch managers
  • Project Managers and senior design/technical staff

Discussion topics include:

  • What It Means to be A Principal/Owner/Leader
  • Strategic Business Planning
  • Driving Financial Results
  • Marketing Fundamentals 
  • Recruiting & Retention 
  • Leadership for Principals 
  • Firm Ownership & Transition
  • Basics of Business Development
  • Mergers & Acquisitions 
  • How to Lead a Successful Firm 
  • Tax Strategies to Improve Your Bottom Line


Program includes:

Six (6) meetings with the Zweig Group instructors

Polls, quizzes and interactive material that will keep participants engaged

Participants will also get the recorded sessions to look back on for years to come

A comprehensive Principals Academy seminar workbook

The opportunity to learn from Zweig Group's top line of advisors and network within the AEC Industry

12LU/12 PDH/1.2 CEU

All attendees receive a certificate of completion indicating the number of hours earned during each seminar. Zweig Group is a registered provider with the American Institute of Architects, and SHRM.


Chad Clinehens, President & CEO, Zweig Group

Jamie Claire Kiser, Managing Principal, Advisory Services, Zweig Group

Chad Coldiron, Principal & Director of Executive Search, Zweig Group

Phil Keil, Director, Principal & Director of Strategy, Zweig Group

Will Swearingen, Principal & Director of Ownership Transition, Zweig Group

Tom Godin, Advisor, Strategic Planning, Zweig Group

Dawson Fercho, Vice President, CTA


The Principals Academy, Meet and Greet Happy Hour:

Modules will be held from 11:00AM - 1:00PM CT

What It Means to be A Principal/Owner/Leader with Chad Clinehens

Strategic Business Planning with Phil Keil

Leadership for Principals with Phil Keil
Tax Strategies to Improve Your Bottom Line with Dawson Fercho     

Firm Ownership & Transition with Will Swearingen
Mergers & Acquisitions with Jamie Claire Kiser

Recruiting & Retention with Chad Coldiron

Marketing Fundamentals and Basics of Business Development
with Chad Clinehens

Financial Management with Tom Godin
The Principal's Roundtable with all instructors & attendees