Zweig Group’s Marketing Excellence Awards recognizes outstanding marketing achievements in the AEC and environmental consulting industries. Award winners will be honored at Zweig Group’s Elevate AEC Conference on October 2-4, 2019 in Las Vegas during the black-tie gala – to be held Friday night.

This year, award-winning entries will be showcased throughout the Elevate AEC Conference providing firms national recognition as well as a venue to showcase their talent and expertise in a dramatic setting. Award entries will be judged by an external team of senior AEC marketing professionals and evaluated based upon overall creativity, messaging, results achieved by the campaign, and level of design.

Additionally, the top three winners in each category will be on display at the conference for industry peers to vote on for the “People’s Choice Award.”

Categories:

  • AdvertisingAn individual print or digital advertisement or ad campaign. Submittal Requirements: A pdf of a printed ad or a pdf containing each ad, if a series. If entering a digital piece include a digital file submitted on Submittable.
  • CORPORATE IDENTITY 
    New Identity Launch – A consistent graphic image applied to your firm’s print and/or digital collateral materials for the launch of a new corporate identity.
    Identity Rebrand – A consistent graphic image applied to your firm’s print and/or digital collateral materials for the purposes of rebranding your firm.Submittal Requirements: For new identity entries, submit a representative sampling of materials that convey your firm’s new corporate identity.  For rebranding entries submit before-and-after representative sampling of materials that convey your firm’s corporate identity.
  • Integrated Marketing /Brand AwarenessBoth printed and digital methods of distribution such as emails, direct mail, display ads, banner ads on a third-party website, or other components that take place over an extended period of time to promote brand awareness of your firm. Submittal Requirements: Submit all collateral pieces and/or multimedia aspects of the program. If media relations were part of the campaign, please submit a copy of releases/media kits/features developed and a list of results. Include photographs of any materials (e.g., trade show display).
  • BrochureA print or digital publication describing your firm’s general capabilities. Submittal Requirements: A pdf of the printed brochure. If entering a digital brochure, include a digital file submitted on Submittable.
  • HolidayA print or digital piece produced for one-time use to promote brand awareness of your firm during a holiday (holiday card, e-card, party invitation, client-appreciation gift, etc.). Submittal Requirements: A pdf of the holiday piece. If entering a digital piece, include a digital file submitted on Submittable.
  • Internal MarketingCampaign designed for an employee audience to increase communication and collaboration within a firm or division. Examples include: Company Intranets, recognition program, awards program, or communications associated with mergers, acquisitions, or new business-line initiatives. Submittal Requirements: A pdf of the materials. If entering a digital piece, include a digital file submitted on Submittable.
  • Newsletter – ExternalA newsletter conceived and created by your firm, with content developed internally, intended for external distribution. The intended audience is clients and/or potential clients, teaming partners, peers, local business press, and other interested parties. Submittal Requirements: A pdf of the last three issues of the publication. If entering a digital Newsletter, include a digital file submitted on Submittable.
  • Newsletter – InternalAn internal, employee-focused publication produced via print or digital media. Submittal Requirements: A pdf of each of the last three issues of the publication. If entering a digital Newsletter, include a digital file submitted on Submittable.
  • Project PursuitItem(s) that were used in support of winning a single project. Materials can include anything that was used to win a project including; qualifications packages, proposals, presentations, interview tools, leave-behinds, or other pieces that contributed to the total effort. Submittal Requirements: Include a pdf of the materials. If entering a digital piece, include a digital file submitted on Submittable. (Information deemed proprietary may be omitted from your submittal.)
  • Recruitment/Retention CommunicationA program designed to recruit potential or retain current employees through print and/or electronic communications, including but not limited to ads, brochures, form letters, pamphlets, postcards, announcements, and email promotions. Submittal Requirements: Include a pdf of all the pieces in the program. For digital pieces, include a digital file on Submittable.
  • Social MediaAny marketing effort that utilizes online social media tools to provide a platform for thought leadership, collaboration, and user interaction. May be one platform or a combination of platforms (Facebook, Twitter, Instagram or LinkedIn as well as blog posts or podcasts). Submittal Requirements: Include a web link to view online. For blogs and podcasts, submit at least three consecutive postings/episodes for review or include a digital file on Submittable.
  • Special Event MarketingA marketing piece produced for a one-time event (i.e., charity event, anniversary celebration, open house, community event, rebranding celebration, etc.). The entry should include visual proof (i.e., pictures) and all marketing materials used to promote the event. Submittal Requirements: Include a pdf of the materials along with images. If entering a digital piece, include a digital file on Submittable.
  • VideoA video that either promotes your firm or has been created by your firm for a specific project pursuit; a video created for external communications; or a video created for internal communications. Submittal Requirements: Submit web link to view online in original format or include a digital file on Submittable.
  • WebsiteA public website that either promotes your firm or has been launched by your firm for a specific project. Submittal Requirements: Include a website link and a temporary access code if submitting an internal website that requires a passcode.

Application Guide

Step 1: Register your firm and pay the application fee for each category that you will be entering.

Step 2: Complete your entry on Submittable.com. There will be a short survey to get some demographic data, an information section, and an area to submit supporting material.

Step 3: Evaluation- Each entry will be evaluated by a panel of senior marketing professions. Winners from each category will be chosen and notified that they won.

Step 4: Winners complete their photographic display panels to be displayed at the 2019 Elevate AEC Conference.

Step 5: Register for the 2019 Elevate AEC Conference.

Deadlines:

  • May 1st, 2019- Entries must be sent to Zweig Group or postmarked and in the mail
  • June 2019- Winners notified

Winners will receive awards at the 2019 ELEVATE AEC Conference held  October 2-4, 2019 in Las Vegas, NV and be featured in The Zweig Letter, Zweig Group press releases, and promoted through Zweig Group’s other marketing channels.

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