{"title":"ACEC Members","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eZweig Group is proud to support the architecture, engineering, and construction industry through strategic insights, research, and learning. As part of our partnership with ACEC, we’re offering exclusive discounts on select products and services—available only to ACEC members. \u003c\/p\u003e","products":[{"product_id":"compensation-data-platform-2025-salary-report-of-aec-firms","title":"Compensation Data Platform + 2025 Salary Report of AEC Firms","description":"\u003cdiv class=\"flex max-w-full flex-col flex-grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"dd44924f-5637-4452-a887-6d75e5cf2733\" dir=\"auto\" class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+\u0026amp;]:mt-5\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003cp\u003eGet detailed salary insights for nearly every job role at engineering, architecture, and environmental firms. The data is segmented by firm size and regional office location(s) for precise benchmarking and comparisons. Each job title includes comprehensive information such as job descriptions, average years of experience, and breakdowns of base pay, bonus compensation, and bonus percentages.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eThe \u003cstrong\u003eCompensation Data Platform on Zweig Insights\u003c\/strong\u003e provides the latest, real-time AEC data in an easy-to-use format, covering everything from typical work locations (home, office, or field) to bonus structures by job title, total compensation figures, and beyond. \u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eThe \u003cstrong\u003e2025 Salary Report\u003c\/strong\u003e is the definitive resource for up-to-date compensation insights at engineering and architecture firms across the U.S. Compiled from data collected between January 2024 to December 2024, this report sets the industry standard for firm leaders and HR directors seeking to optimize their compensation strategies with reliable and accurate benchmarking. \u003cmeta charset=\"utf-8\"\u003eTrend data is included so you can see how salaries for every type of position has changed over the years.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003eParticipate and Save! \u003c\/strong\u003eLogin to \u003ca rel=\"noopener\" href=\"https:\/\/zweiginsights.com\/users\/login\/?next=\/comptool\/#\/upload\/stepone\" target=\"_blank\"\u003eZweig Insights\u003c\/a\u003e, take the survey, and receive 50% off any Zweig Group publication and access to industry wide salary data!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e===\u003c\/p\u003e\n\u003cdiv class=\"hidden-xs\"\u003e\n\u003cdiv class=\"expander expanded\" id=\"product-description\"\u003e\n\u003cdiv class=\"expander-content\"\u003e\n\u003cp\u003e This research publication and data platform\u003cstrong\u003e\u003cem\u003e \u003c\/em\u003e\u003c\/strong\u003ewill help you:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompare your staff's salaries to those in firms just like your own\u003c\/li\u003e\n\u003cli\u003eFind out what the normal salary range is for every type and level of position\u003c\/li\u003e\n\u003cli\u003eSee how salaries change as firms grow in size and help you prepare for your own firm's future\u003c\/li\u003e\n\u003cli\u003eEvaluate salaries on a state-by-state and regional basis\u003c\/li\u003e\n\u003cli\u003eSee how salaries have changed over the years with trend data \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor the Engineering Salary Report, choose from these regional editions: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cspan\u003eNortheast \u0026amp; South Atlantic edition\u003c\/span\u003e: Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Pennsylvania, Delaware, District of Columbia, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, and West Virginia\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cspan\u003eCentral (north \u0026amp; south) edition:\u003c\/span\u003e Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, Wisconsin, Kentucky, Tennessee, Alabama, Mississippi, Arkansas, Louisiana, Oklahoma, and Texas\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cspan\u003eMountain \u0026amp; Pacific edition:\u003c\/span\u003e Montana, Idaho, Wyoming, Colorado, New Mexico, Arizona, Utah, Nevada, Alaska, California, Hawaii, Oregon, and Washington\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach regional survey includes data for a wide range of technical staff—from civil, structural, electrical, mechanical, geotechnical, environmental, and traffic\/transportation engineers, to architects, landscape architects, planners, construction managers, and land surveyors. 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Elevate your ability to lead and grow your firm with this program designed to inspire and inform existing and emerging AEC firm leaders in key areas of firm management leadership, financial management, recruiting, marketing, business development, and project management. Learning and networking at this premiere event challenges traditional seminar formats and integrates participatory idea exchange led by Chad Clinehens\u003cspan\u003e, \u003c\/span\u003eZweig Group's President \u0026amp; CEO, as well as the firm’s top line up of advisors.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eZweig Group’s leadership team draws from our 35+ year history working with AEC firms to teach the latest approaches to managing and operating successful firms – using our comprehensive data set of industry benchmarks and best practices. The Principals Academy is like a mini-MBA for design and technical professionals and is an impactful way to learn how to build your career and your firm. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWho should attend?\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eEmerging firm leaders\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eAEC C-suite \u0026amp; firm owners\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eExperienced principals looking to enhance or refresh their knowledge\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eDepartment, division, and branch managers\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eProject Managers and senior design\/technical staff\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003eLegal, accounting, insurance, consulting, and advisors specialized in the AEC industry\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDiscussion topics include:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhat It Means to be A Principal \u0026amp; Owner\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eStrategic Growth Planning\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003eBusiness Development Strategies\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eDriving Financial Results\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eDeveloping AI \u0026amp; Innovation Strategies\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eMarketing Fundamentals \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eRecruiting \u0026amp; Retention Strategies\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eLeadership for Principals \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eFirm Ownership \u0026amp; Transition\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003eMergers \u0026amp; Acquisitions \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eLeading vs Managing a Successful Firm \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eUpon completion, attendees will receive a certificate of completion electronically for self-reporting. This seminar \u003c\/span\u003e\u003cspan\u003eoffers\u003c\/span\u003e\u003cspan\u003e 12 LU\/PDH\/CPE credits.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003e\u003cspan\u003eVenue Information\u003c\/span\u003e\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003eAndaz West Hollywood, CA – reserve your room at the negotiated rate \u003ca href=\"https:\/\/www.hyatt.com\/en-US\/group-booking\/LAXSS\/G-ZTPA\" rel=\"noopener\" target=\"_blank\"\u003ehere\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cb\u003e\u003cspan\u003eSample Agenda\u003c\/span\u003e\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan\u003eWednesday\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ctable width=\"100%\" style=\"width: 103.478%; height: 287.469px;\" height=\"223\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 30.5938px;\"\u003e\n\u003ctd style=\"width: 31.5605%; height: 30.5938px;\"\u003e8:00 am\u003c\/td\u003e\n\u003ctd style=\"width: 68.0418%; height: 30.5938px;\"\u003eBreakfast\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 31.5938px;\"\u003e\n\u003ctd style=\"width: 31.5605%; height: 31.5938px;\"\u003e8:30 am\u003c\/td\u003e\n\u003ctd style=\"width: 68.0418%; height: 31.5938px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eWelcome and What it Means to be a Principal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 32.5938px;\"\u003e\n\u003ctd style=\"width: 31.5605%; height: 32.5938px;\"\u003e10:00 am\u003c\/td\u003e\n\u003ctd style=\"width: 68.0418%; height: 32.5938px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eStrategic Growth Planning\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 31.5938px;\"\u003e\n\u003ctd style=\"width: 31.5605%; height: 31.5938px;\"\u003e11:00 am\u003c\/td\u003e\n\u003ctd style=\"width: 68.0418%; height: 31.5938px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eStrategic Marketing \u0026amp; Branding\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 32.1875px;\"\u003e\n\u003ctd style=\"width: 31.5605%; height: 32.1875px;\"\u003eWorking Lunch\u003c\/td\u003e\n\u003ctd style=\"width: 68.0418%; height: 32.1875px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eDemystifying Innovation Strategies\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 31.375px;\"\u003e\n\u003ctd style=\"width: 31.5605%; height: 31.375px;\"\u003e1:00 pm\u003c\/td\u003e\n\u003ctd style=\"width: 68.0418%; height: 31.375px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eDriving Financial Performance\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 30.75px;\"\u003e\n\u003ctd style=\"width: 31.5605%; height: 30.75px;\"\u003e2:30 pm\u003c\/td\u003e\n\u003ctd style=\"width: 68.0418%; height: 30.75px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eUnderstanding M\u0026amp;A, Ownership Transition and Valuation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 32.5938px;\"\u003e\n\u003ctd style=\"width: 31.5605%; height: 32.5938px;\"\u003e4:00 pm\u003c\/td\u003e\n\u003ctd style=\"width: 68.0418%; height: 32.5938px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eAfternoon Roundtables\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 34.1875px;\"\u003e\n\u003ctd style=\"width: 31.5605%; height: 34.1875px;\"\u003e\u003cbr\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 68.0418%; height: 34.1875px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eOptional Happy Hour will conclude at 6:00pm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThursday\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ctable height=\"223\" style=\"width: 103.478%; height: 226.485px;\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 27.6719px;\"\u003e\n\u003ctd style=\"width: 31.6939%; height: 27.6719px;\"\u003e8:00 am\u003c\/td\u003e\n\u003ctd style=\"width: 67.9665%; height: 27.6719px;\"\u003eCheck-in and Breakfast\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 33.6719px;\"\u003e\n\u003ctd style=\"width: 31.6939%; height: 33.6719px;\"\u003e8:30 am\u003c\/td\u003e\n\u003ctd style=\"width: 67.9665%; height: 33.6719px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eLeadership and Performance\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 32.6719px;\"\u003e\n\u003ctd style=\"width: 31.6939%; height: 32.6719px;\"\u003e10:00 am\u003c\/td\u003e\n\u003ctd style=\"width: 67.9665%; height: 32.6719px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eTactical Sales and Business Development\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 28.5938px;\"\u003e\n\u003ctd style=\"width: 31.6939%; height: 28.5938px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e11:15 am\u003c\/td\u003e\n\u003ctd style=\"width: 67.9665%; height: 28.5938px;\"\u003eLunch\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 36.6719px;\"\u003e\n\u003ctd style=\"width: 31.6939%; height: 36.6719px;\"\u003e11:45 am\u003c\/td\u003e\n\u003ctd style=\"width: 67.9665%; height: 36.6719px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eSuccessful Recruiting and Retention\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 30.4688px;\"\u003e\n\u003ctd style=\"width: 31.6939%; height: 30.4688px;\"\u003e1:00 pm\u003c\/td\u003e\n\u003ctd style=\"width: 67.9665%; height: 30.4688px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eClosing Roundtables\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 36.7344px;\"\u003e\n\u003ctd style=\"width: 31.6939%; height: 36.7344px;\"\u003e1:30 pm\u003c\/td\u003e\n\u003ctd style=\"width: 67.9665%; height: 36.7344px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eAdjourn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSurvey Participation: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eGroup discount available for groups of 3 or more, use code \u003cstrong\u003eTPAGroup10\u003c\/strong\u003e at checkout.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eTo be notified of future dates and locations, inquire about customized in-house training, or for immediate assistance, please email \u003c\/em\u003e\u003ca href=\"mailto:events@zweiggroup.com\"\u003eevents@zweiggroup.com\u003c\/a\u003e\u003cem\u003e or call the Zweig Group team at \u003c\/em\u003e\u003ca href=\"tel:18004666275\"\u003e\u003cem\u003e800.466.6275\u003c\/em\u003e\u003c\/a\u003e\u003cem\u003e.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Event","offers":[{"title":"Nov 5-6 | Los Angeles, CA","offer_id":47346582454496,"sku":"","price":1895.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1368\/9255\/files\/TPACourseCover_8cb25f37-d5b9-4dd7-bfdd-239998c7cdde.png?v=1769613451"},{"product_id":"2025-recruitment-and-retention-report","title":"2025 Recruitment and Retention Report","description":"\u003cp\u003eThe \u003cem\u003e\u003cstrong\u003eRecruitment and Retention Report of AEC Firms\u003c\/strong\u003e\u003c\/em\u003e has statistics relating to all the latest methods used to hire and retain professionals in the industry. This survey contains data about recruiting methods and policies, training, HR departments experiences, attitudes, and challenges regarding the hiring and firing process, turnover rates, and compensation and benefits. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Zweig Group","offers":[{"title":"PDF Report","offer_id":47567878652128,"sku":null,"price":695.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1368\/9255\/files\/Cover-Recruiting-Retention-2025_1.jpg?v=1759766229"},{"product_id":"2025-marketing-report-pre-order","title":"2025 Marketing and Business Development Report","description":"\u003cp\u003eThe \u003cstrong\u003e2025 Marketing \u0026amp; Business Development Report\u003c\/strong\u003e is Zweig Group’s most comprehensive look at how AEC firms approach marketing and BD—from organizational structure and strategy to budgets, staffing, technology, and performance metrics.\u003c\/p\u003e\n\u003cp\u003eBased on responses from leaders across architecture, engineering, environmental, and construction firms, this report delivers 100+ data points and insights on how the industry is evolving its marketing and business development functions in a complex, competitive environment.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhat’s Inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMarketing \u0026amp; BD staffing structures, salaries, and responsibilities\u003c\/li\u003e\n\u003cli\u003eProposal volume, win rates, and go\/no-go strategies\u003c\/li\u003e\n\u003cli\u003eUse of CRMs, AI tools, and marketing technology\u003c\/li\u003e\n\u003cli\u003eInsights on owned, earned, and paid media effectiveness\u003c\/li\u003e\n\u003cli\u003eMarketing spend breakdowns (by activity and channel)\u003c\/li\u003e\n\u003cli\u003eROI benchmarks for advertising, events, and outreach\u003c\/li\u003e\n\u003cli\u003eTrends in positioning, content marketing, PR strategy, and more\u003c\/li\u003e\n\u003cli\u003eChallenges, opportunities, and outlooks from peers in the field\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Zweig Group","offers":[{"title":"PDF Report","offer_id":47610501136608,"sku":null,"price":695.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1368\/9255\/files\/Business_Development.png?v=1759766229"},{"product_id":"2026-elevate","title":"2026 ElevateAEC Conference \u0026 Awards Gala Early Bird","description":"\u003ch1\u003e\u003cstrong\u003eZweig Group is excited to see you again in 2026!\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"details\"\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cb\u003e\u003cspan\u003eTENTATIVE SCHEDULE:\u003c\/span\u003e\u003c\/b\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eTUESDAY, September 29\u003c\/strong\u003e\u003cbr\u003e8:00 am –\u003cspan\u003e \u003ca href=\"https:\/\/zweiggroup.com\/pages\/m-a-symposium\" target=\"_blank\"\u003eM\u0026amp;A Next Symposium\u003c\/a\u003e\u003c\/span\u003e Begins (additional registration required)\u003cbr\u003e3:00 pm – ElevateAEC Conference Check-in Begins\u003cbr\u003e5:00 pm – \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWelcome Reception\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWEDNESDAY, September 30\u003c\/strong\u003e\u003cbr\u003e8:00 am – Breakfast \u003cbr\u003e9:00 am – \u003cspan\u003eWelcome Remarks and Kick-Off of 2026 Conference \u003c\/span\u003e\u003cbr\u003e12:00 pm – Lunch\u003cbr\u003e4:30 pm – Day Concludes with a happy hour reception\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTHURSDAY, October 1\u003c\/strong\u003e\u003cbr\u003e8:00 am – Breakfast \u003cbr\u003e9:00 am – Opening Keynote\u003cbr\u003e11:45 pm – Lunch\u003cbr\u003e3:00 pm – Closing Remarks \u0026amp; Break\u003cbr\u003e\u003cspan\u003e6:00 pm – Red Carpet Cocktail Reception\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e7:00 pm – ElevateAEC Black Tie Awards Gala\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFull agenda and speaker lineup can be found \u003ca href=\"https:\/\/zweiggroup.com\/pages\/annual-elevateaec-conference\" rel=\"noopener\" target=\"_blank\"\u003ehere\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003eDon't miss out on the biggest event in the AEC industry – register now for ElevateAEC and get ready to take your business to new heights!\u003c\/div\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003ca rel=\"noopener\" href=\"https:\/\/www.hyatt.com\/events\/en-US\/group-booking\/SLCGP\/G-IET1\" target=\"_blank\"\u003eReserve Your Room\u003c\/a\u003e today at the Grand Hyatt Deer Valley. \u003c\/div\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"p-rich_text_section\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp class=\"p-rich_text_section\"\u003e\u003cspan aria-label=\"\" class=\"c-mrkdwn__br\" data-stringify-type=\"paragraph-break\"\u003e\u003c\/span\u003eHave questions? Interested in a group rate? Contact\u003cspan\u003e \u003c\/span\u003e\u003ca class=\"c-link\" data-stringify-link=\"mailto:events@zweiggroup.com\" data-sk=\"tooltip_parent\" aria-haspopup=\"menu\" href=\"mailto:events@zweiggroup.com\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" target=\"_blank\"\u003eevents@zweiggroup.com\u003cspan aria-label=\"(opens in new tab)\"\u003e\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eor call the Zweig Group team at\u003cspan\u003e \u003c\/span\u003e\u003ca class=\"c-link\" data-stringify-link=\"tel:8004666275\" data-sk=\"tooltip_parent\" href=\"tel:8004666275\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" target=\"_blank\"\u003e800.466.6275\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp class=\"p-rich_text_section\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Zweig Group Store","offers":[{"title":"Conference + Awards Gala Registration – Early Bird","offer_id":47691507007712,"sku":null,"price":2495.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1368\/9255\/files\/Elevate2026.png?v=1767998247"},{"product_id":"2025-information-technology-report","title":"2025 Information Technology Report","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eZweig Group and Stambaugh Ness's Information Technology Survey Report gathers data on IT spending, IT staff, IT department composition, implications of Artificial Intelligence, project web sites, systems \u0026amp; platforms, and IT related challenges and successes.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe information is given by firm type, staff size, region of the firm's headquarters office, firm growth rate, and client base for easier comparisons.\u003c\/span\u003e\u003c\/p\u003e","brand":"Zweig Group","offers":[{"title":"PDF Report","offer_id":47718030344416,"sku":null,"price":695.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1368\/9255\/files\/Screenshot_2025-12-03_at_4.14.51_PM.png?v=1764800115"},{"product_id":"marketing-bd-as-growth-accelerator","title":"Marketing \u0026 BD as Growth Accelerator: Using Data to Power Vision, Talent, and Technology","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun SCXW37638329 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW37638329 BCX0\"\u003eMarketing and business development are no\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW37638329 BCX0\"\u003et\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW37638329 BCX0\"\u003e\u003cspan\u003e \u003c\/span\u003esupport functions—they are strategic engines of growth. Drawing on Zweig Group’s \u003ca href=\"https:\/\/zweiggroup.com\/products\/2025-marketing-report-pre-order\" rel=\"noopener\" target=\"_blank\"\u003e2025 Marketing \u0026amp; B\u003c\/a\u003e\u003c\/span\u003e\u003ca href=\"https:\/\/zweiggroup.com\/products\/2025-marketing-report-pre-order\" rel=\"noopener\" target=\"_blank\"\u003e\u003cspan class=\"NormalTextRun SCXW37638329 BCX0\"\u003eusiness\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW37638329 BCX0\"\u003eD\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW37638329 BCX0\"\u003eevelopment\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003cspan class=\"NormalTextRun SCXW37638329 BCX0\"\u003e\u003ca href=\"https:\/\/zweiggroup.com\/products\/2025-marketing-report-pre-order\" rel=\"noopener\" target=\"_blank\"\u003eReport\u003c\/a\u003e, this webinar will help\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW37638329 BCX0\"\u003efirm leaders\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW37638329 BCX0\"\u003eunderstand how brand positioning, client targeting, and pursuit strategies align with long-term vision; how trends in\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW37638329 BCX0\"\u003emarketing \u0026amp; BD team structure,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW37638329 BCX0\"\u003ecompensation, and training shape performance; and how CRM and AI tools enable scalable, data-driven pursuits.\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"LineBreakBlob BlobObject DragDrop SCXW37638329 BCX0\"\u003e\u003cspan class=\"SCXW37638329 BCX0\"\u003e \u003c\/span\u003e\u003cbr class=\"SCXW37638329 BCX0\"\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun SCXW37638329 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW37638329 BCX0\"\u003eAttendees will learn how to turn benchmarking data and best practices into actionable strategies that elevate marketing \u0026amp; BD from reactive support to integrated engines of sustainable growth.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW37638329 BCX0\" data-ccp-props='{\"201341983\":0,\"335557856\":16777215,\"335559740\":276,\"335572071\":0,\"335572072\":0,\"335572073\":14935011,\"335572075\":0,\"335572076\":0,\"335572077\":14935011,\"335572079\":0,\"335572080\":0,\"335572081\":14935011,\"335572083\":0,\"335572084\":0,\"335572085\":14935011,\"335572087\":0,\"335572088\":0,\"335572089\":14935011,\"469789798\":\"none\",\"469789802\":\"none\",\"469789806\":\"none\",\"469789810\":\"none\",\"469789814\":\"none\"}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"EOP SCXW37638329 BCX0\" data-ccp-props='{\"201341983\":0,\"335557856\":16777215,\"335559740\":276,\"335572071\":0,\"335572072\":0,\"335572073\":14935011,\"335572075\":0,\"335572076\":0,\"335572077\":14935011,\"335572079\":0,\"335572080\":0,\"335572081\":14935011,\"335572083\":0,\"335572084\":0,\"335572085\":14935011,\"335572087\":0,\"335572088\":0,\"335572089\":14935011,\"469789798\":\"none\",\"469789802\":\"none\",\"469789806\":\"none\",\"469789810\":\"none\",\"469789814\":\"none\"}'\u003eLearning objectives:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003col data-editing-info='{\"applyListStyleFromLevel\":true}' start=\"1\"\u003e\n\u003cli\u003e\n\u003cdiv role=\"presentation\" data-olk-copy-source=\"MessageBody\"\u003eArticulate how marketing and BD functions support firmwide strategic growth planning and long-term vision by aligning brand positioning, client targeting, and pursuit strategy, while also translating vision into compelling storytelling that attracts both the right clients and top talent.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv role=\"presentation\"\u003eAssess current trends in team structure, compensation, training, and employer branding to strengthen their firm’s marketing and BD talent strategy.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv role=\"presentation\"\u003eEvaluate the role of technology (including CRM systems and AI tools) in enabling scalable, data-driven marketing and BD efforts.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv role=\"presentation\"\u003eTranslate industry benchmarking data and best practices into actionable strategies that elevate marketing and BD from reactive support roles to integrated, firm-wide growth drivers.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eMeet the presenters:\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable style=\"width: 100%;\" width=\"100%\" height=\"427\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 33.83%;\"\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1368\/9255\/files\/Ying-Liu.jpg?v=1689020155\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.linkedin.com\/in\/ying-liu-mba\/\" target=\"_blank\"\u003e\u003cspan data-teams=\"true\"\u003eYing Liu, LEED AP BD+C\u003c\/span\u003e\u003c\/a\u003e\u003cbr\u003e\u003cspan data-teams=\"true\"\u003eSr. Director, Growth Consulting\u003c\/span\u003e\u003cspan data-teams=\"true\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 65.9071%;\"\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA firm believer that complacency breeds failure, Ying is driven by innate curiosity and life-long learning with a growth mindset. She is passionate about leading with purpose, inclusion, and authenticity. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cspan\u003eWith over 15 years of diverse experience in the AEC industry, Ying has served in various capacities including strategic planning, design, and implementation; marketing and business development; CRM operations and commercial pipeline; client team management and capture win plans; as well as proposal development and oversight. Her unique strengths lie within her ability to integrate tactical thinking and strategic insights into business planning and capture qualitative and quantitative components to convey a cohesive message. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cspan\u003ePrior to joining Zweig Group in 2022, Ying served as the Deputy Chief Strategy and Growth Officer for the US Operations of a Paris-based multinational architectural and engineering consulting firm specializing in public transportation and mobility solutions. Recognized as an innovative strategist who can integrate multiple perspectives into a shared vision, Ying was promoted to this growth-focused strategic role at the onset of COVID to partner with C-suite executives and cross-functional teams to develop a 2-3 year strategic plan for organizational survival and return to growth. She was also responsible for managing the implementation and execution effort of the strategic plan by facilitating regular performance reviews against pre-established KPIs to drive organizational growth and profitability. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cspan\u003eYing holds an MBA with a concentration in management and strategies and a Bachelor of Business Administration in international marketing, both degrees from the City University of New York (CUNY) Baruch College. Spurred by simple curiosity and a genuine interest in sustainability, Ying obtained her LEED AP BD+C credential in 2021. She is also multilingual - fluent in English, Korean, and Chinese, with intermediate proficiency in French and Japanese.\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 33.83%;\"\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1368\/9255\/files\/Scott-Butcher-2024-square-2_jpg.webp?v=1745459782\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan data-teams=\"true\"\u003e\u003ca href=\"https:\/\/www.linkedin.com\/in\/scottdbutcher\/\" target=\"_blank\"\u003eScott Butcher, FSMPS, CPSM\u003c\/a\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.linkedin.com\/in\/jeremy-clarke-ers\/\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan data-teams=\"true\"\u003eManaging Director, Strategic Growth Advisory\u003c\/span\u003e\u003cspan data-teams=\"true\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 65.9071%;\"\u003e\n\u003cp style=\"padding-left: 40px;\"\u003eScott is an AE industry veteran with 30 years of experience in\u003cspan\u003e \u003c\/span\u003estrategy, marketing, and business development. As a former Vice President and Chief Marketing Officer for a mid-sized engineering firm, Scott brings a unique perspective to his client work, delivering first-hand industry insight and knowledge.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003eScott is a sought-after national speaker who has presented for numerous industry organizations, including ACEC, AIA, ASCE, NCSEA, PSMJ, ROG, SDA, SMPS, and USGBC.\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eA prolific writer, Scott has authored 15 books and written numerous ebooks, white papers, and blogs, including his Marketropolis blog for \u003cem\u003eEngineering News-Record\u003c\/em\u003e.\u003c\/span\u003e He is a past president of the SMPS Foundation, an AEC research-focused nonprofit organization, and has served on the national board of directors for the Society for Marketing Professional Services (SMPS). In addition to being a Fellow of SMPS, Scott is also a Certified Professional Services Marketer.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003ePrior to joining Stambaugh Ness, Scott was the owner\/principal of Aecumen, LLC, a firm providing consulting, facilitation, and training for AEC companies.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Zweig Group","offers":[{"title":"Recorded on Oct 23 | Online","offer_id":47770445545696,"sku":null,"price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1368\/9255\/files\/Marketing_BD_as_Growth_Accelerator.png?v=1759942098"},{"product_id":"2026-salary-report-of-aec-firms","title":"2026 Salary Report of AEC Firms","description":"\u003cdiv class=\"flex max-w-full flex-col flex-grow\"\u003e\n\u003cdiv class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+\u0026amp;]:mt-5\" dir=\"auto\" data-message-id=\"dd44924f-5637-4452-a887-6d75e5cf2733\" data-message-author-role=\"assistant\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003eThe \u003cstrong\u003e2026 Salary Report\u003c\/strong\u003e is the definitive resource for up-to-date compensation insights at engineering and architecture firms across the U.S. Compiled from data collected between January 2025 to December 2025, this report sets the industry standard for firm leaders and HR directors seeking to optimize their compensation strategies with reliable and accurate benchmarking. \u003cmeta charset=\"utf-8\"\u003eTrend data is included so you can see how salaries for every type of position has changed over the years.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e===\u003c\/p\u003e\n\u003cdiv class=\"hidden-xs\"\u003e\n\u003cdiv id=\"product-description\" class=\"expander expanded\"\u003e\n\u003cdiv class=\"expander-content\"\u003e\n\u003cp\u003e This research publication will help you:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompare your staff's salaries to those in firms just like your own\u003c\/li\u003e\n\u003cli\u003eFind out what the normal salary range is for every type and level of position\u003c\/li\u003e\n\u003cli\u003eSee how salaries change as firms grow in size and help you prepare for your own firm's future\u003c\/li\u003e\n\u003cli\u003eEvaluate salaries on a state-by-state and regional basis\u003c\/li\u003e\n\u003cli\u003eSee how salaries have changed over the years with trend data \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor the Engineering Salary Report, choose from these regional editions: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cspan\u003eNortheast \u0026amp; South Atlantic edition\u003c\/span\u003e: Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Pennsylvania, Delaware, District of Columbia, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, and West Virginia\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cspan\u003eCentral (north \u0026amp; south) edition:\u003c\/span\u003e Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, Wisconsin, Kentucky, Tennessee, Alabama, Mississippi, Arkansas, Louisiana, Oklahoma, and Texas\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cspan\u003eMountain \u0026amp; Pacific edition:\u003c\/span\u003e Montana, Idaho, Wyoming, Colorado, New Mexico, Arizona, Utah, Nevada, Alaska, California, Hawaii, Oregon, and Washington\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEach regional survey includes data for a wide range of technical staff—from civil, structural, electrical, mechanical, geotechnical, environmental, and traffic\/transportation engineers, to architects, landscape architects, planners, construction managers, and land surveyors. Technical staff data are broken into five levels—entry-level, project engineer, project manager, department head, and principal.\u003c\/p\u003e\n\u003cp\u003eThe report also shows salaries for management positions—such as presidents, CEOs, CFOs, branch managers, and others—as well as IT, marketing, and administrative staff. Descriptions and average years of experience are included for all titles in the survey. Data are clearly broken out by state or region and firm size so you can make comparisons between your firm and others just like it.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"hidden-xs\"\u003e\n\u003cdiv id=\"product-description\" class=\"expander expanded\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"product-description\" class=\"expander expanded\"\u003e\n\u003cdiv class=\"expander-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan id=\"zoho_button_ext\" style=\"display: none; position: absolute; z-index: 99999999; width: 80px; height: 31px; background-image: url('chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/images\/zshare.png'); background-size: 80px 31px; opacity: 0.9; cursor: pointer; top: 0px; left: 0px;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Zweig Group","offers":[{"title":"Northeast \u0026 South Atlantic","offer_id":47902083055840,"sku":null,"price":995.0,"currency_code":"USD","in_stock":true},{"title":"Central","offer_id":47902083121376,"sku":null,"price":995.0,"currency_code":"USD","in_stock":true},{"title":"Mountain \u0026 Pacific","offer_id":47902083186912,"sku":null,"price":995.0,"currency_code":"USD","in_stock":true},{"title":"All Regions","offer_id":47902083252448,"sku":null,"price":3499.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1368\/9255\/files\/2026_Salary_Report_Cover.jpg?v=1762296097"},{"product_id":"marketing-bd-as-growth-accelerator-part-2","title":"Marketing \u0026 BD as Growth Accelerator: Part 2 – Plans, KPIs and Team Evolution in the AI Era","description":"\u003cp\u003eBack by popular demand, Ying and Scott will dive deeper into the current state of AEC Marketing \u0026amp; Business Development. \u003ca rel=\"noopener\" href=\"https:\/\/zweiggroup.com\/products\/marketing-bd-as-growth-accelerator\" target=\"_blank\"\u003ePart 1 of the series\u003c\/a\u003e focused on strategy and data, Part 2 will be more tactical and practical, readying attendees to operationalize what they learned in Part 1.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335557856\":16777215,\"335559740\":276,\"335572071\":0,\"335572072\":0,\"335572073\":14935011,\"335572075\":0,\"335572076\":0,\"335572077\":14935011,\"335572079\":0,\"335572080\":0,\"335572081\":14935011,\"335572083\":0,\"335572084\":0,\"335572085\":14935011,\"335572087\":0,\"335572088\":0,\"335572089\":14935011,\"469789798\":\"none\",\"469789802\":\"none\",\"469789806\":\"none\",\"469789810\":\"none\",\"469789814\":\"none\"}' class=\"EOP SCXW37638329 BCX0\"\u003eLearning objectives:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003col start=\"1\" data-editing-info='{\"applyListStyleFromLevel\":true}'\u003e\n\u003cli\u003e\n\u003cdiv data-olk-copy-source=\"MessageBody\" role=\"presentation\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eBuilding effective marketing and BD plans aligned with firm-wide strategy\u003c\/span\u003e.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv role=\"presentation\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eEstablishing meaningful KPIs and dashboards for performance tracking.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv role=\"presentation\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eBest practices from high-performing firms on budgeting, pursuits processes, and accountability\u003c\/span\u003e.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv role=\"presentation\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eModern team composition: roles, skills, and how AI\/automation are reshaping workflows\u003c\/span\u003e.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"text-align: center;\"\u003e_______________________________________________\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"TextRun SCXW37638329 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW37638329 BCX0\"\u003eAbout the Marketing \u0026amp; BD as Growth Accelerator series:\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"TextRun SCXW37638329 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW37638329 BCX0\"\u003eMarketing and business development are no\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW37638329 BCX0\"\u003et\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW37638329 BCX0\"\u003e\u003cspan\u003e \u003c\/span\u003esupport functions—they are strategic engines of growth. Drawing on Zweig Group’s \u003ca rel=\"noopener\" href=\"https:\/\/zweiggroup.com\/products\/2025-marketing-report-pre-order\" target=\"_blank\"\u003e2025 Marketing \u0026amp; B\u003c\/a\u003e\u003c\/span\u003e\u003ca rel=\"noopener\" href=\"https:\/\/zweiggroup.com\/products\/2025-marketing-report-pre-order\" target=\"_blank\"\u003e\u003cspan class=\"NormalTextRun SCXW37638329 BCX0\"\u003eusiness\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW37638329 BCX0\"\u003eD\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW37638329 BCX0\"\u003eevelopment\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003cspan class=\"NormalTextRun SCXW37638329 BCX0\"\u003e\u003ca rel=\"noopener\" href=\"https:\/\/zweiggroup.com\/products\/2025-marketing-report-pre-order\" target=\"_blank\"\u003eReport\u003c\/a\u003e, this webinar will help\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW37638329 BCX0\"\u003efirm leaders\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW37638329 BCX0\"\u003eunderstand how brand positioning, client targeting, and pursuit strategies align with long-term vision; how trends in\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW37638329 BCX0\"\u003emarketing \u0026amp; BD team structure,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW37638329 BCX0\"\u003ecompensation, and training shape performance; and how CRM and AI tools enable scalable, data-driven pursuits.\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"LineBreakBlob BlobObject DragDrop SCXW37638329 BCX0\"\u003e\u003cspan class=\"SCXW37638329 BCX0\"\u003e \u003c\/span\u003e\u003cbr class=\"SCXW37638329 BCX0\"\u003e\u003c\/span\u003e\u003cspan class=\"TextRun SCXW37638329 BCX0\" lang=\"EN-US\" data-contrast=\"none\"\u003e\u003cspan class=\"NormalTextRun SCXW37638329 BCX0\"\u003eAttendees will learn how to turn benchmarking data and best practices into actionable strategies that elevate marketing \u0026amp; BD from reactive support to integrated engines of sustainable growth.\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335557856\":16777215,\"335559740\":276,\"335572071\":0,\"335572072\":0,\"335572073\":14935011,\"335572075\":0,\"335572076\":0,\"335572077\":14935011,\"335572079\":0,\"335572080\":0,\"335572081\":14935011,\"335572083\":0,\"335572084\":0,\"335572085\":14935011,\"335572087\":0,\"335572088\":0,\"335572089\":14935011,\"469789798\":\"none\",\"469789802\":\"none\",\"469789806\":\"none\",\"469789810\":\"none\",\"469789814\":\"none\"}' class=\"EOP SCXW37638329 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eMeet the presenters:\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable height=\"427\" width=\"100%\" style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 33.83%;\"\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1368\/9255\/files\/Ying-Liu.jpg?v=1689020155\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.linkedin.com\/in\/ying-liu-mba\/\" target=\"_blank\"\u003e\u003cspan data-teams=\"true\"\u003eYing Liu, LEED AP BD+C\u003c\/span\u003e\u003c\/a\u003e\u003cbr\u003e\u003cspan data-teams=\"true\"\u003eSr. Director, Growth Consulting\u003c\/span\u003e\u003cspan data-teams=\"true\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 65.9071%;\"\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA firm believer that complacency breeds failure, Ying is driven by innate curiosity and life-long learning with a growth mindset. She is passionate about leading with purpose, inclusion, and authenticity. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cspan\u003eWith over 15 years of diverse experience in the AEC industry, Ying has served in various capacities including strategic planning, design, and implementation; marketing and business development; CRM operations and commercial pipeline; client team management and capture win plans; as well as proposal development and oversight. Her unique strengths lie within her ability to integrate tactical thinking and strategic insights into business planning and capture qualitative and quantitative components to convey a cohesive message. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cspan\u003ePrior to joining Zweig Group in 2022, Ying served as the Deputy Chief Strategy and Growth Officer for the US Operations of a Paris-based multinational architectural and engineering consulting firm specializing in public transportation and mobility solutions. Recognized as an innovative strategist who can integrate multiple perspectives into a shared vision, Ying was promoted to this growth-focused strategic role at the onset of COVID to partner with C-suite executives and cross-functional teams to develop a 2-3 year strategic plan for organizational survival and return to growth. She was also responsible for managing the implementation and execution effort of the strategic plan by facilitating regular performance reviews against pre-established KPIs to drive organizational growth and profitability. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cspan\u003eYing holds an MBA with a concentration in management and strategies and a Bachelor of Business Administration in international marketing, both degrees from the City University of New York (CUNY) Baruch College. Spurred by simple curiosity and a genuine interest in sustainability, Ying obtained her LEED AP BD+C credential in 2021. She is also multilingual - fluent in English, Korean, and Chinese, with intermediate proficiency in French and Japanese.\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 33.83%;\"\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1368\/9255\/files\/Scott-Butcher-2024-square-2_jpg.webp?v=1745459782\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan data-teams=\"true\"\u003e\u003ca href=\"https:\/\/www.linkedin.com\/in\/scottdbutcher\/\" target=\"_blank\"\u003eScott Butcher, FSMPS, CPSM\u003c\/a\u003e\u003ca href=\"https:\/\/www.linkedin.com\/in\/jeremy-clarke-ers\/\" rel=\"noopener\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan data-teams=\"true\"\u003eManaging Director, Strategic Growth Advisory\u003c\/span\u003e\u003cspan data-teams=\"true\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 65.9071%;\"\u003e\n\u003cp style=\"padding-left: 40px;\"\u003eScott is an AE industry veteran with 30 years of experience in\u003cspan\u003e \u003c\/span\u003estrategy, marketing, and business development. As a former Vice President and Chief Marketing Officer for a mid-sized engineering firm, Scott brings a unique perspective to his client work, delivering first-hand industry insight and knowledge.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003eScott is a sought-after national speaker who has presented for numerous industry organizations, including ACEC, AIA, ASCE, NCSEA, PSMJ, ROG, SDA, SMPS, and USGBC.\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eA prolific writer, Scott has authored 15 books and written numerous ebooks, white papers, and blogs, including his Marketropolis blog for \u003cem\u003eEngineering News-Record\u003c\/em\u003e.\u003c\/span\u003e He is a past president of the SMPS Foundation, an AEC research-focused nonprofit organization, and has served on the national board of directors for the Society for Marketing Professional Services (SMPS). In addition to being a Fellow of SMPS, Scott is also a Certified Professional Services Marketer.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003ePrior to joining Stambaugh Ness, Scott was the owner\/principal of Aecumen, LLC, a firm providing consulting, facilitation, and training for AEC companies.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eAttendees of this \u003cspan style=\"text-decoration: underline;\"\u003e\u003cem\u003elive\u003c\/em\u003e\u003c\/span\u003e webinar are eligible to receive one (1) LU\/PDH credit. A certificate of completion will be issued for self-reporting. Zweig Group is an approved continuing education provider with AIA and SHRM.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Zweig Group","offers":[{"title":"Recorded on Jan 28","offer_id":48116381057248,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1368\/9255\/files\/Marketing_BD_as_Growth_Accelerator_2.png?v=1762965602"},{"product_id":"the-principals-academy-2026","title":"The Principals Academy 2026","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cem\u003eUPDATE: This seminar is sold out. Catch the next in-person \u003ca href=\"https:\/\/zweiggroup.com\/products\/tpa-fall-2026\"\u003eThe Principals Academy\u003c\/a\u003e in Chicago this October. \u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eThe Principals Academy is Zweig Group’s flagship training program encompassing all aspects of managing a professional AEC service firm. Elevate your ability to lead and grow your firm with this program designed to inspire and inform existing and emerging AEC firm leaders in key areas of firm management leadership, financial management, recruiting, marketing, business development, and project management. Learning and networking at this premiere event challenges traditional seminar formats and integrates participatory idea exchange led by Chad Clinehens\u003cspan\u003e, \u003c\/span\u003eZweig Group's President \u0026amp; CEO, as well as the firm’s top line up of advisors.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eZweig Group’s leadership team draws from our 35+ year history working with AEC firms to teach the latest approaches to managing and operating successful firms – using our comprehensive data set of industry benchmarks and best practices. The Principals Academy is like a mini-MBA for design and technical professionals and is an impactful way to learn how to build your career and your firm. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWho should attend?\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eEmerging firm leaders\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eAEC C-suite \u0026amp; firm owners\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eExperienced principals looking to enhance or refresh their knowledge\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eDepartment, division, and branch managers\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eProject Managers and senior design\/technical staff\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003eLegal, accounting, insurance, consulting, and advisors specialized in the AEC industry\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDiscussion topics include:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhat It Means to be A Principal \u0026amp; Owner\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eStrategic Growth Planning\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003eBusiness Development Strategies\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eDriving Financial Results\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eMarketing Fundamentals \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eRecruiting \u0026amp; Retention Strategies\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eLeadership for Principals \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eFirm Ownership \u0026amp; Transition\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003eMergers \u0026amp; Acquisitions \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eLeading vs Managing a Successful Firm \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eUpon completion, attendees will receive a certificate of completion electronically for self-reporting. This seminar \u003c\/span\u003e\u003cspan\u003eoffers\u003c\/span\u003e\u003cspan\u003e 12 LU\/PDH credits.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003e\u003cspan\u003eVenue Information\u003c\/span\u003e\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003eHyatt Centric French Quarter New Orleans\u003cbr\u003e800 Iberville Street, New Orleans, Louisiana, 70112\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.hyatt.com\/events\/en-US\/group-booking\/MSYRF\/G-MBG0\" rel=\"noopener\" target=\"_blank\"\u003eReserve your room\u003c\/a\u003e before Jan 13, 2026 to lock in the discounted rate.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003e\u003cspan\u003eSample Agenda\u003c\/span\u003e\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan\u003eWednesday\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ctable height=\"223\" style=\"width: 103.478%; height: 287.469px;\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 30.5938px;\"\u003e\n\u003ctd style=\"width: 31.5605%; height: 30.5938px;\"\u003e8:00 am\u003c\/td\u003e\n\u003ctd style=\"width: 68.0418%; height: 30.5938px;\"\u003eBreakfast\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 31.5938px;\"\u003e\n\u003ctd style=\"width: 31.5605%; height: 31.5938px;\"\u003e8:30 am\u003c\/td\u003e\n\u003ctd style=\"width: 68.0418%; height: 31.5938px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eWelcome and What it Means to be a Principal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 32.5938px;\"\u003e\n\u003ctd style=\"width: 31.5605%; height: 32.5938px;\"\u003e10:00 am\u003c\/td\u003e\n\u003ctd style=\"width: 68.0418%; height: 32.5938px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eStrategic Growth Planning\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 31.5938px;\"\u003e\n\u003ctd style=\"width: 31.5605%; height: 31.5938px;\"\u003e11:00 am\u003c\/td\u003e\n\u003ctd style=\"width: 68.0418%; height: 31.5938px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eStrategic Marketing \u0026amp; Branding\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 32.1875px;\"\u003e\n\u003ctd style=\"width: 31.5605%; height: 32.1875px;\"\u003eNoon\u003c\/td\u003e\n\u003ctd style=\"width: 68.0418%; height: 32.1875px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eNetworking Lunch\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 31.375px;\"\u003e\n\u003ctd style=\"width: 31.5605%; height: 31.375px;\"\u003e1:00 pm\u003c\/td\u003e\n\u003ctd style=\"width: 68.0418%; height: 31.375px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eDriving Financial Performance\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 30.75px;\"\u003e\n\u003ctd style=\"width: 31.5605%; height: 30.75px;\"\u003e2:30 pm\u003c\/td\u003e\n\u003ctd style=\"width: 68.0418%; height: 30.75px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eUnderstanding M\u0026amp;A, Ownership Transition and Valuation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 32.5938px;\"\u003e\n\u003ctd style=\"width: 31.5605%; height: 32.5938px;\"\u003e4:00 pm\u003c\/td\u003e\n\u003ctd style=\"width: 68.0418%; height: 32.5938px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eAfternoon Roundtables\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 34.1875px;\"\u003e\n\u003ctd style=\"width: 31.5605%; height: 34.1875px;\"\u003e\u003cbr\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 68.0418%; height: 34.1875px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eOptional Happy Hour will conclude at 6:00pm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThursday\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ctable width=\"100%\" style=\"width: 103.478%; height: 226.485px;\" height=\"223\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 27.6719px;\"\u003e\n\u003ctd style=\"width: 31.6939%; height: 27.6719px;\"\u003e8:00 am\u003c\/td\u003e\n\u003ctd style=\"width: 67.9665%; height: 27.6719px;\"\u003eCheck-in and Breakfast\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 33.6719px;\"\u003e\n\u003ctd style=\"width: 31.6939%; height: 33.6719px;\"\u003e8:30 am\u003c\/td\u003e\n\u003ctd style=\"width: 67.9665%; height: 33.6719px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eLeadership and Performance\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 32.6719px;\"\u003e\n\u003ctd style=\"width: 31.6939%; height: 32.6719px;\"\u003e10:00 am\u003c\/td\u003e\n\u003ctd style=\"width: 67.9665%; height: 32.6719px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eTactical Sales and Business Development\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 28.5938px;\"\u003e\n\u003ctd style=\"width: 31.6939%; height: 28.5938px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e11:15 am\u003c\/td\u003e\n\u003ctd style=\"width: 67.9665%; height: 28.5938px;\"\u003eLunch\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 36.6719px;\"\u003e\n\u003ctd style=\"width: 31.6939%; height: 36.6719px;\"\u003e11:45 am\u003c\/td\u003e\n\u003ctd style=\"width: 67.9665%; height: 36.6719px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eSuccessful Recruiting and Retention\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 30.4688px;\"\u003e\n\u003ctd style=\"width: 31.6939%; height: 30.4688px;\"\u003e1:00 pm\u003c\/td\u003e\n\u003ctd style=\"width: 67.9665%; height: 30.4688px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eClosing Roundtables\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 36.7344px;\"\u003e\n\u003ctd style=\"width: 31.6939%; height: 36.7344px;\"\u003e1:30 pm\u003c\/td\u003e\n\u003ctd style=\"width: 67.9665%; height: 36.7344px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eAdjourn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDiscount: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eGroup discount available for groups of 3 or more, use code \u003cstrong\u003eTPAGroup10\u003c\/strong\u003e at checkout.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eTo be notified of future dates and locations, inquire about customized \u003cstrong\u003ein-house training\u003c\/strong\u003e, or for immediate assistance, please email \u003c\/em\u003e\u003ca href=\"mailto:events@zweiggroup.com\"\u003eevents@zweiggroup.com\u003c\/a\u003e\u003cem\u003e or call the Zweig Group team at \u003c\/em\u003e\u003ca href=\"tel:18004666275\"\u003e\u003cem\u003e800.466.6275\u003c\/em\u003e\u003c\/a\u003e\u003cem\u003e.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Event","offers":[{"title":"Feb 4-5 | New Orleans, LA","offer_id":48119368024288,"sku":null,"price":1995.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1368\/9255\/files\/TPACourseCover_8cb25f37-d5b9-4dd7-bfdd-239998c7cdde.png?v=1769613451"},{"product_id":"business-intelligence-for-pm-2026","title":"Business Intelligence for Project Managers 2026","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSuccessful and effective AEC project managers are multi-faceted; but often, they are extensively trained in technical skills and less so in how to manage a team, and even less so on how to manage a project with a business mindset.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis installment of Zweig Group’s \u003c\/span\u003e\u003cspan\u003e\u003cem\u003eProject Management for AEC Professionals\u003c\/em\u003e \u003c\/span\u003e\u003cspan\u003ecurriculum will focus on building Business Intelligence so that Project Managers can drive business performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThrough the four modules, attendees will build a solid project finance foundation in topics of finance principals, understanding Key Performance Indicators, forecasting and predictive metrics, and value management. This course focuses on understanding the technical principles of project finance, but also how to understand the meaning behind the numbers to make better decisions.  Project managers will leave this course with an understanding of the key numbers that they must know on every project, how to evaluate key metrics throughout a project, how to make finance data driven decisions, and how to create better value alignment between services and fees.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ePresenter:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eJustin Smith, SE, PE, MBA, Training Services Consultant\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eDate \u0026amp; Time:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFour consecutive Tuesdays, starting February 3rd, 11:00 AM - 12:30 PM Central\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThis course is structured into four 1.5-hour modules:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eModule 1: Feb 3, 2026 – \u003c\/span\u003e\u003cem\u003eValue Optimization and Pricing\u003c\/em\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e:: Define Value Creation for Project Managers\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e:: Learn the foundations of value-based fee setting by creating Price - Value alignment\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e:: Learn the three PM levers that create Value Environments\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e:: Identify the optimal fee structures for different environments\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e:: Learn the foundations of Value Discovery at the Opportunity stage\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eModule 2: \u003cmeta charset=\"utf-8\"\u003eFeb 10, 2026 – \u003c\/span\u003e\u003cem\u003eConstructing the Multiplier\/Performance Levers\u003c\/em\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e:: Understand the fundamental determinants of project profitability\u003cbr\u003e:: \u003c\/span\u003e\u003cspan\u003eLearn how Multipliers are constructed and the key levers that influence the project multiplier, including a review of performance data from top performing firms\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e:: Identify key mechanisms to influence key revenue drivers of project Multiplier, Staff Utilization, and Overhead Management\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e:: Learn how to benchmark billing rates to guarantee profit in every hour\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e:: Introduce finance-forward work planning\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eModule 3: \u003cmeta charset=\"utf-8\"\u003eFeb 17, 2026 – \u003c\/span\u003e\u003cem\u003eThe Fee to Cash Process\u003c\/em\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e:: Introduce project-based accounting and the optimal fee to cash process\u003cbr\u003e:: \u003c\/span\u003e\u003cspan\u003eOptimize the Fee to Cash Process by building a fee picture\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e:: Identify key strategies to drive effective cash flow\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eModule 4: \u003cmeta charset=\"utf-8\"\u003eFeb 24, 2026 – \u003c\/span\u003e\u003cem\u003eKey Performance Indicators and Introduction to Earned Value Management  \u003c\/em\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e:: Learn the Key Performance Indicators that every Project Manager must know to drive business performance\u003cbr\u003e:: \u003c\/span\u003e\u003cspan\u003eLearn how to interpret KPIs to make better financial decisions in projects\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e:: Learn predictive metrics like backlog and pipeline, and how to effectively forecast future performance and make data-driven staffing decisions\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e:: Learn a simple method for projecting and tracking Earned Value within your projects\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e *All four sessions will be held on Tuesday, from 11:00 AM CT - 12:30 PM CT\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cbr\u003eWhat to expect?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNot your typical virtual “webinar” style training, attendees should plan to collaboratively solve problems in small groups and practice putting financial principles to the test on realistic scenarios.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSessions blend lecture, discussion, and small group exercises together. They are highly interactive, where attendees will practice the skills covered. Attendees should plan for active participation with cameras on.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cbr\u003eWho should attend?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAnyone that would like to better understand their numbers and gain comfort in making finance-driven project decisions.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAnyone looking to take their career to the next level and drive business results in the project environment.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003e\u003cbr\u003e Registration includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eTop-rated content delivered right to the convenience of your own home or office\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAn engaging virtual experience with interactive whiteboard, polls, quizzes, group activities, and Q\u0026amp;A opportunities\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eLatest industry data blended with empirically supported methods and techniques\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eUpon completion of the course, attendees will receive a certificate of completion indicating the number of hours earned. Zweig Group is a registered continuing education provider with the AIA and SHRM. This course is approved for 6 LU\/PDH.\u003c\/p\u003e\n\u003c!----\u003e","brand":"Event","offers":[{"title":"11:00 AM to 12:30PM on 2\/3 + 2\/10 + 2\/17 + 2\/24","offer_id":48172338741472,"sku":null,"price":895.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1368\/9255\/files\/BusinessIntelligenceforProjectManagers.png?v=1764001970"},{"product_id":"2026-pricipals-partners-owners-report-of-aec-firms","title":"2026 Principals, Partners + Owners Report of AEC Firms","description":"\u003cp\u003e\u003cspan\u003eZweig Group's \u003cstrong\u003e\u003cem\u003e2026 \u003c\/em\u003e\u003cem\u003ePrincipals, Partners + Owners Report of AEC Firms\u003c\/em\u003e\u003c\/strong\u003e is a comprehensive study of owners and top managers of U.S. AEC firms. This eye-opening report covers ownership, stock appreciation, buy\/sell agreements, non-compete agreements, voting rights, roles, responsibilities, perks, compensation, and more.\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"hidden-xs\"\u003e\n\u003cdiv class=\"expander expanded\"\u003e\n\u003cdiv class=\"expander-content\"\u003e\n\u003cdiv id=\"product-description\" class=\"expander expanded\"\u003e\n\u003cdiv class=\"expander-content\"\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"hidden-xs\"\u003e\n\u003cdiv class=\"expander\"\u003e\n\u003cdiv class=\"expander-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"hidden-xs\"\u003e\n\u003cdiv class=\"expander expanded\"\u003e\n\u003cdiv class=\"expander-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Zweig Group","offers":[{"title":"PDF Report","offer_id":48520087404768,"sku":null,"price":795.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1368\/9255\/files\/PrincipalsPartnersOwnersFront_2x-100.jpg?v=1768427481"},{"product_id":"2026-valuation-report-of-aec-firms","title":"2026 Valuation Report of AEC Firms","description":"\u003ch3\u003e\n\u003cspan style=\"color: #ff0000;\"\u003e\u003c\/span\u003eWith the survey data included in this report and Zweig Group's exclusive Z-Formulas, the \u003cstrong\u003e2026 Valuation Survey Report of AEC Firms\u003c\/strong\u003e is the definitive resource to value an industry firm.\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eThis report includes case studies to provide insights into what affects a firm's value and offers strategies to increase that value. The benchmarking tool empowers direct comparisons between your firm to similar firms, facilitating a dynamic evaluation.\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cdiv class=\"hidden-xs\"\u003e\n\u003cdiv class=\"expander expanded\"\u003e\n\u003cdiv class=\"expander-content\"\u003e\n\u003cdiv class=\"expander expanded\" id=\"product-description\"\u003e\n\u003cdiv class=\"expander-content\"\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"hidden-xs\"\u003e\n\u003cdiv class=\"expander\"\u003e\n\u003cdiv class=\"expander-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"hidden-xs\"\u003e\n\u003cdiv class=\"expander expanded\"\u003e\n\u003cdiv class=\"expander-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Zweig Group","offers":[{"title":"Benchmarking Package  (PDF Report + Excel working file)","offer_id":48541289611488,"sku":null,"price":1295.0,"currency_code":"USD","in_stock":true},{"title":"PDF Report","offer_id":48541289677024,"sku":null,"price":895.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1368\/9255\/files\/Valuation-Front_2x-100_2d5a2234-2a83-4433-96aa-933af56bc468.jpg?v=1768429327"},{"product_id":"tpa-fall-2026","title":"The Principals Academy Fall 2026","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Principals Academy is Zweig Group’s flagship training program encompassing all aspects of managing a professional AEC service firm. Elevate your ability to lead and grow your firm with this program designed to inspire and inform existing and emerging AEC firm leaders in key areas of firm management leadership, financial management, recruiting, marketing, business development, and project management. Learning and networking at this premiere event challenges traditional seminar formats and integrates participatory idea exchange led by Chad Clinehens\u003cspan\u003e, \u003c\/span\u003eZweig Group's President \u0026amp; CEO, as well as the firm’s top line up of advisors.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eZweig Group’s leadership team draws from our 35+ year history working with AEC firms to teach the latest approaches to managing and operating successful firms – using our comprehensive data set of industry benchmarks and best practices. The Principals Academy is like a mini-MBA for design and technical professionals and is an impactful way to learn how to build your career and your firm. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWho should attend?\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eEmerging firm leaders\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003eAEC C-suite \u0026amp; firm owners\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eExperienced principals looking to enhance or refresh their knowledge\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eDepartment, division, and branch managers\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eProject Managers and senior design\/technical staff\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003eLegal, accounting, insurance, consulting, and advisors specialized in the AEC industry\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDiscussion topics include:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhat It Means to be A Principal \u0026amp; Owner\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eStrategic Growth Planning\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003eBusiness Development Strategies\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eDriving Financial Results\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eMarketing Fundamentals \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eRecruiting \u0026amp; Retention Strategies\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eLeadership for Principals \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eFirm Ownership \u0026amp; Transition\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cmeta charset=\"utf-8\"\u003eMergers \u0026amp; Acquisitions \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eLeading vs Managing a Successful Firm \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eUpon completion, attendees will receive a certificate of completion electronically for self-reporting. This seminar \u003c\/span\u003e\u003cspan\u003eoffers\u003c\/span\u003e\u003cspan\u003e 12 LU\/PDH credits.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003e\u003cspan\u003eVenue Information\u003c\/span\u003e\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003eHyatt Centric Chicago Magnificent Mile\u003c\/p\u003e\n\u003cp\u003e633 N. St. Clair St. Chicago, IL 60611\u003cbr\u003e\u003ca href=\"https:\/\/www.hyatt.com\/events\/en-US\/group-booking\/CHIMM\/G-TP26\"\u003eBook hotel room here.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003e\u003cspan\u003eSample Agenda\u003c\/span\u003e\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan\u003eWednesday\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ctable height=\"223\" style=\"width: 103.478%; height: 287.469px;\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 30.5938px;\"\u003e\n\u003ctd style=\"width: 31.5605%; height: 30.5938px;\"\u003e8:00 am\u003c\/td\u003e\n\u003ctd style=\"width: 68.0418%; height: 30.5938px;\"\u003eBreakfast\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 31.5938px;\"\u003e\n\u003ctd style=\"width: 31.5605%; height: 31.5938px;\"\u003e8:30 am\u003c\/td\u003e\n\u003ctd style=\"width: 68.0418%; height: 31.5938px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eWelcome and What it Means to be a Principal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 32.5938px;\"\u003e\n\u003ctd style=\"width: 31.5605%; height: 32.5938px;\"\u003e10:00 am\u003c\/td\u003e\n\u003ctd style=\"width: 68.0418%; height: 32.5938px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eStrategic Growth Planning\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 31.5938px;\"\u003e\n\u003ctd style=\"width: 31.5605%; height: 31.5938px;\"\u003e11:00 am\u003c\/td\u003e\n\u003ctd style=\"width: 68.0418%; height: 31.5938px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eStrategic Marketing \u0026amp; Branding\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 32.1875px;\"\u003e\n\u003ctd style=\"width: 31.5605%; height: 32.1875px;\"\u003eNoon\u003c\/td\u003e\n\u003ctd style=\"width: 68.0418%; height: 32.1875px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eNetworking Lunch\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 31.375px;\"\u003e\n\u003ctd style=\"width: 31.5605%; height: 31.375px;\"\u003e1:00 pm\u003c\/td\u003e\n\u003ctd style=\"width: 68.0418%; height: 31.375px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eDriving Financial Performance\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 30.75px;\"\u003e\n\u003ctd style=\"width: 31.5605%; height: 30.75px;\"\u003e2:30 pm\u003c\/td\u003e\n\u003ctd style=\"width: 68.0418%; height: 30.75px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eUnderstanding M\u0026amp;A, Ownership Transition and Valuation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 32.5938px;\"\u003e\n\u003ctd style=\"width: 31.5605%; height: 32.5938px;\"\u003e4:00 pm\u003c\/td\u003e\n\u003ctd style=\"width: 68.0418%; height: 32.5938px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eAfternoon Roundtables\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 34.1875px;\"\u003e\n\u003ctd style=\"width: 31.5605%; height: 34.1875px;\"\u003e\u003cbr\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 68.0418%; height: 34.1875px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eOptional Happy Hour will conclude at 6:00pm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThursday\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ctable width=\"100%\" style=\"width: 103.478%; height: 226.485px;\" height=\"223\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 27.6719px;\"\u003e\n\u003ctd style=\"width: 31.6939%; height: 27.6719px;\"\u003e8:00 am\u003c\/td\u003e\n\u003ctd style=\"width: 67.9665%; height: 27.6719px;\"\u003eCheck-in and Breakfast\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 33.6719px;\"\u003e\n\u003ctd style=\"width: 31.6939%; height: 33.6719px;\"\u003e8:30 am\u003c\/td\u003e\n\u003ctd style=\"width: 67.9665%; height: 33.6719px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eLeadership and Performance\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 32.6719px;\"\u003e\n\u003ctd style=\"width: 31.6939%; height: 32.6719px;\"\u003e10:00 am\u003c\/td\u003e\n\u003ctd style=\"width: 67.9665%; height: 32.6719px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eTactical Sales and Business Development\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 28.5938px;\"\u003e\n\u003ctd style=\"width: 31.6939%; height: 28.5938px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e11:15 am\u003c\/td\u003e\n\u003ctd style=\"width: 67.9665%; height: 28.5938px;\"\u003eLunch\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 36.6719px;\"\u003e\n\u003ctd style=\"width: 31.6939%; height: 36.6719px;\"\u003e11:45 am\u003c\/td\u003e\n\u003ctd style=\"width: 67.9665%; height: 36.6719px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eSuccessful Recruiting and Retention\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 30.4688px;\"\u003e\n\u003ctd style=\"width: 31.6939%; height: 30.4688px;\"\u003e1:00 pm\u003c\/td\u003e\n\u003ctd style=\"width: 67.9665%; height: 30.4688px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eClosing Roundtables\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 36.7344px;\"\u003e\n\u003ctd style=\"width: 31.6939%; height: 36.7344px;\"\u003e1:30 pm\u003c\/td\u003e\n\u003ctd style=\"width: 67.9665%; height: 36.7344px;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eAdjourn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDiscount: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eGroup discount available for groups of 3 or more, use code \u003cstrong\u003eTPAGroup10\u003c\/strong\u003e at checkout.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eTo be notified of future dates and locations, inquire about customized \u003cstrong\u003ein-house training\u003c\/strong\u003e, or for immediate assistance, please email \u003c\/em\u003e\u003ca href=\"mailto:events@zweiggroup.com\"\u003eevents@zweiggroup.com\u003c\/a\u003e\u003cem\u003e or call the Zweig Group team at \u003c\/em\u003e\u003ca href=\"tel:18004666275\"\u003e\u003cem\u003e800.466.6275\u003c\/em\u003e\u003c\/a\u003e\u003cem\u003e.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Event","offers":[{"title":"Oct 21-22 | Chicago, IL","offer_id":48541904666848,"sku":null,"price":1995.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1368\/9255\/files\/TPACourseCover_8cb25f37-d5b9-4dd7-bfdd-239998c7cdde.png?v=1769613451"},{"product_id":"2026-fee-billing-report-of-aec-firms","title":"2026 Fee + Billing Report of AEC Firms","description":"\u003cp data-mce-fragment=\"1\"\u003eZweig Group’s \u003cem\u003e\u003cstrong\u003e2026 Fee + Billing Report of AEC Firms\u003c\/strong\u003e\u003c\/em\u003e is the standard guideline for AEC industry firms looking to benchmark fees, billing rates, and billing practices, and evaluate productivity and utilization.  \u003cbr\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003eThe 2026 edition includes on fee structures for every major market type in the AEC industry, billing rates and chargeability statistics for 33 levels of employee (ranging from clerks to principals), statistics on consultant fees and reimbursable expenses, and a variety of statistics related to payment collection methods and experiences.  \u003c\/p\u003e\n\u003cul type=\"square\" data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e","brand":"Zweig Group","offers":[{"title":"PDF Report","offer_id":48793044156640,"sku":null,"price":895.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1368\/9255\/files\/FeeAndBilling-Front_2x-100.jpg?v=1771369992"},{"product_id":"how-top-aec-leaders-tackle-what-matters","title":"Inside the Executive Roundtable: How Top AEC Leaders Tackle What Actually Matters","description":"\u003cp\u003eAccording to the 2026 Principals, Partners \u0026amp; Owners report and recent Roundtable participants, three themes consistently rise to the top of executive concern:\u003cbr\u003e•    Setting long-term vision while developing the next generation of leadership\u003cbr\u003e•    Retaining and motivating talent amid constant change\u003cbr\u003e•    Moving from AI curiosity to operational integration\u003cbr\u003eWe didn’t choose those topics. The data did. \u003cmeta charset=\"utf-8\"\u003eThis live session facilitated by Chad Clinehens and Ying Liu, and featuring Cameron Symes, Principal \u0026amp; CSO of EMA, and Jessica Chambers, VP of Digital Technologies and Solutions of RS\u0026amp;H, will engage in a candid, peer-level conversation around those exact issues – structured the same way we do inside a Zweig Group Executive Roundtable.\u003c\/p\u003e\n\u003cp\u003eNo slide deck. No scripted answers. You’ll see how leaders pressure-test ideas, challenge assumptions, and sharpen strategic thinking together – and how disciplined facilitation elevates executive dialogue beyond typical conference panels\u003c\/p\u003e\n\u003cp\u003eIf you’ve ever wondered what happens inside our Roundtable retreats — and whether that environment is worth your time — this session offers a front-row seat.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eMeet the panelists:\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable height=\"311\" width=\"100%\" style=\"width: 100%; height: 335.375px;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"height: 260.594px;\"\u003e\n\u003ctd style=\"width: 47.9716%; text-align: center; height: 260.594px;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1368\/9255\/files\/Cameron_Symes_240x240.jpg?v=1772807336\" width=\"240\" height=\"240\" style=\"margin-right: auto; margin-bottom: 16px; margin-left: auto; float: none; display: block;\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 51.6769%; height: 260.594px;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1368\/9255\/files\/Chambers_-_headshot_240x240.jpg?v=1772824870\" style=\"margin-right: 5px; margin-bottom: 16px; margin-left: 5px; float: none;\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"height: 74.7812px;\"\u003e\n\u003ctd style=\"width: 47.9716%; text-align: center; height: 74.7812px;\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.emaengineer.com\/cameron-symes-pe\" rel=\"noopener\" target=\"_blank\"\u003eCameron Symes, P.E.\u003c\/a\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003ePrincipal \u0026amp; Chief Strategy Officer\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eEMA Engineering \u0026amp; Consulting, Inc.\u003c\/span\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003e\u003c\/span\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 51.6769%; height: 74.7812px; text-align: center;\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.emaengineer.com\/cameron-symes-pe\" rel=\"noopener\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/www.linkedin.com\/in\/jlchambers04\/\" rel=\"noopener\" target=\"_blank\"\u003eJessica Chambers\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003eVP, Digital Technologies and Solution\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eRS\u0026amp;H\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"EOP SCXW37638329 BCX0\" data-ccp-props='{\"201341983\":0,\"335557856\":16777215,\"335559740\":276,\"335572071\":0,\"335572072\":0,\"335572073\":14935011,\"335572075\":0,\"335572076\":0,\"335572077\":14935011,\"335572079\":0,\"335572080\":0,\"335572081\":14935011,\"335572083\":0,\"335572084\":0,\"335572085\":14935011,\"335572087\":0,\"335572088\":0,\"335572089\":14935011,\"469789798\":\"none\",\"469789802\":\"none\",\"469789806\":\"none\",\"469789810\":\"none\",\"469789814\":\"none\"}'\u003eLearning objectives:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003col data-editing-info='{\"applyListStyleFromLevel\":true}' start=\"1\"\u003e\n\u003cli\u003e\n\u003cdiv role=\"presentation\" data-olk-copy-source=\"MessageBody\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eUnderstand the three issues currently dominating executive decision-making in AEC firms, based on recent industry research.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv role=\"presentation\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eLearn how executive leaders frame, challenge, and refine ideas related to strategy, talent, and technology in a peer setting.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv role=\"presentation\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eDistinguish between informal executive networking and structured roundtable dialogue.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv role=\"presentation\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eIdentify facilitation principles they can apply to elevate conversations within their own leadership teams.\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"text-align: center;\"\u003e_______________________________________________\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003eMeet the facilitators:\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable style=\"width: 100%;\" width=\"100%\" height=\"427\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 33.83%;\"\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1368\/9255\/files\/2026_Ying-Liu.jpg?v=1772203438\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.linkedin.com\/in\/ying-liu-mba\/\" target=\"_blank\"\u003e\u003cspan data-teams=\"true\"\u003e\u003cstrong\u003eYing Liu, LEED AP BD+C\u003c\/strong\u003e\u003c\/span\u003e\u003c\/a\u003e\u003cbr\u003e\u003cspan data-teams=\"true\"\u003eSr. Director, Growth Consulting\u003c\/span\u003e\u003cspan data-teams=\"true\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 65.9071%;\"\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA firm believer that complacency breeds failure, Ying is driven by innate curiosity and life-long learning with a growth mindset. She is passionate about leading with purpose, inclusion, and authenticity. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cspan\u003eWith over 15 years of diverse experience in the AEC industry, Ying has served in various capacities including strategic planning, design, and implementation; marketing and business development; CRM operations and commercial pipeline; client team management and capture win plans; as well as proposal development and oversight. Her unique strengths lie within her ability to integrate tactical thinking and strategic insights into business planning and capture qualitative and quantitative components to convey a cohesive message. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cspan\u003ePrior to joining Zweig Group in 2022, Ying served as the Deputy Chief Strategy and Growth Officer for the US Operations of a Paris-based multinational architectural and engineering consulting firm specializing in public transportation and mobility solutions. Recognized as an innovative strategist who can integrate multiple perspectives into a shared vision, Ying was promoted to this growth-focused strategic role at the onset of COVID to partner with C-suite executives and cross-functional teams to develop a 2-3 year strategic plan for organizational survival and return to growth. She was also responsible for managing the implementation and execution effort of the strategic plan by facilitating regular performance reviews against pre-established KPIs to drive organizational growth and profitability. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cspan\u003eYing holds an MBA with a concentration in management and strategies and a Bachelor of Business Administration in international marketing, both degrees from the City University of New York (CUNY) Baruch College. Spurred by simple curiosity and a genuine interest in sustainability, Ying obtained her LEED AP BD+C credential in 2021. She is also multilingual - fluent in English, Korean, and Chinese, with intermediate proficiency in French and Japanese.\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 33.83%;\"\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1368\/9255\/files\/2026_Chad-Clinehens_v3_cropped.png?v=1772203851\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-teams=\"true\"\u003e\u003cstrong\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.linkedin.com\/in\/chad-clinehens-57582247\/\" target=\"_blank\"\u003eChad Clinehens\u003c\/a\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.linkedin.com\/in\/chriscatton1\/\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/strong\u003e\u003ca href=\"https:\/\/www.linkedin.com\/in\/stevendburns\" rel=\"noopener\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan data-teams=\"true\"\u003ePresident \u0026amp; CEO\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 65.9071%;\"\u003e\n\u003cp class=\"p2\" style=\"padding-left: 40px;\"\u003e \u003c\/p\u003e\n\u003cp class=\"p2\" style=\"padding-left: 40px;\"\u003eChad brings over 20 years of AEC experience and a unique blend of technical expertise and business acumen to every engagement. A licensed engineer and respected thought leader, he champions firm growth, effective leadership, and strategic investment in marketing and business development—driving lasting success and advancing the AEC industry. Passionate about helping firms grow and expand their impact, Chad focuses on delivering strategic solutions in areas such as:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"list-style-type: none;\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eStrategic business planning \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVision setting and directional leadership\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAEC firm advisory and executive coaching \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOrganizational restructuring and leadership alignment \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGrowth and turnaround strategy \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eMergers, acquisitions, and partner transitions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cspan\u003eBeyond his consulting and advisory work, Chad serves as an external board member for engineering firms across the country. His experience working within boardrooms—across firms at different stages of growth—gives him a practical, governance-driven perspective on how strong boards are built, structured, and leveraged to support leadership, strategy, and long-term firm success.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eAttendees of this \u003cspan style=\"text-decoration: underline;\"\u003e\u003cem\u003elive\u003c\/em\u003e\u003c\/span\u003e webinar are eligible to receive one (1) LU\/PDH credit. A certificate of completion will be issued for self-reporting. Zweig Group is an approved continuing education provider with AIA and SHRM.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Zweig Group","offers":[{"title":"Recorded on March 11","offer_id":48854991110368,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1368\/9255\/files\/Roundtable_webinar_final.png?v=1772824641"},{"product_id":"executive-roundtable-sonoma","title":"Executive Roundtable Sonoma","description":"\u003cstyle\u003e\n.rte ul.tight-list li {\n  margin-bottom: 1px !important;\n  line-height: 0.5 !important;\n}\n\u003c\/style\u003e\n\u003cp\u003eThe Executive Roundtable Retreat is a one-of-a-kind event, creating a unique venue and forum for Chief Executive Officers, Chief Strategy Officers and related C-suite officers to participate in facilitated discussions around strategy, growth, and innovation.\u003c\/p\u003e\n\u003cp\u003eThis small group format event is designed to maximize the opportunity for attendees to connect, share, and gain insights specific to their role. Moderated by Zweig Group's Chad Clinehens and Ying Liu, this event provides attendees with valuable insights, innovative ideas, tactical frameworks\/tools, and a new network of colleagues to foster effective leadership and strategic growth.\u003c\/p\u003e\n\u003cp\u003eThank you to our event sponsor: \u003ca href=\"https:\/\/amesgough.com\/\" target=\"_blank\"\u003eAmes \u0026amp; Gough\u003c\/a\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eLocation:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eVinarosa Resort \u0026amp; Spa\u003c\/strong\u003e located at 4350 Barnes Road, Santa Rosa, California, United States, 95403\u003cbr\u003eBook your stay today \u003ca href=\"https:\/\/be.synxis.com\/?Hotel=98429\u0026amp;amp;Chain=10237\u0026amp;amp;config=STSVR\u0026amp;amp;theme=STSVR\u0026amp;amp;arrive=2026-11-10\u0026amp;amp;nights=2\u0026amp;amp;adult=1\u0026amp;amp;child=0\u0026amp;amp;group=1126ZWEIG\" target=\"_blank\"\u003ehere\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eDiscussion Topics:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eAttendees will bring their challenges and successes to discuss, ensuring that roundtable discussions strike at the heart of what is needed to effect change in their organizations. In addition, the event will cover a wide range of topics, including, but not limited to:\u003c\/p\u003e\n\u003cul class=\"tight-list\"\u003e\n\u003cli\u003eDriving recruiting and retention performance in your firm\u003c\/li\u003e\n\u003cli\u003eFuture of the design profession and impact of innovation and technology\u003c\/li\u003e\n\u003cli\u003eBuilding a dynamic leadership team focused on the future\u003c\/li\u003e\n\u003cli\u003eChanging landscape of firm valuation\u003c\/li\u003e\n\u003cli\u003eDriving return on investment\u003c\/li\u003e\n\u003cli\u003eFirm organization\u003c\/li\u003e\n\u003cli\u003eOrganizational alignment to lead change\u003c\/li\u003e\n\u003cli\u003eInspiring a culture of entrepreneurialism\u003c\/li\u003e\n\u003cli\u003eGrowing your successor\u003c\/li\u003e\n\u003cli\u003eOwnership transition planning\u003c\/li\u003e\n\u003cli\u003eBuilding a robust C-suite\u003c\/li\u003e\n\u003cli\u003eBoard and governance\u003c\/li\u003e\n\u003cli\u003eTime management and balancing work\/home life\u003c\/li\u003e\n\u003cli\u003eDealing with conflicts\u003c\/li\u003e\n\u003cli\u003eManaging Firm Growth (organic and acquisitions)\u003c\/li\u003e\n\u003cli\u003eBeing bold in setting a vision and direction\u003c\/li\u003e\n\u003cli\u003eMobilizing leaders to drive performance and innovation\u003c\/li\u003e\n\u003cli\u003eThe Future of the Roles of Executives in the AI-Driven Era\u003c\/li\u003e\n\u003cli\u003eAdditional topics selected by attendees\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTentative agenda:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTuesday, November 10 – Day 0\u003c\/strong\u003e\u003cbr\u003e3:00 pm – Hotel Check-in\u003cbr\u003e5:00 pm – Welcome Dinner and Setting the Stage\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWednesday, November 11 – Day 1\u003c\/strong\u003e\u003cbr\u003e8:00 am – Roundtable Breakfast\u003cbr\u003e8:30 am – Roundtable Begins\u003cbr\u003e12:00 pm – Networking Lunch\u003cbr\u003e1:00 pm – Roundtable continues\u003cbr\u003e6:00 pm – Winery Excursion \u0026amp; Dinner\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThursday, November 12 – Day 2\u003c\/strong\u003e\u003cbr\u003e8:00 am – Roundtable Breakfast\u003cbr\u003e8:30 am – Roundtable sessions continue\u003cbr\u003e11:00 am – Lunch: Action Items \u0026amp; Accountability Framework\u003cbr\u003e12:00 pm – Adjourn\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContinuing Education Credits:\u003c\/strong\u003e\u003cbr\u003eUpon completion, attendees will be eligible to receive 10 LU\/PDH credits. A certificate of completion will be provided electronically for self-reporting.\u003c\/p\u003e\n\n","brand":"Zweig Group","offers":[{"title":"Individual CEO or Executive","offer_id":51985950769376,"sku":null,"price":3395.0,"currency_code":"USD","in_stock":true},{"title":"Dual Registration – Two Executives","offer_id":51986015715552,"sku":null,"price":6295.0,"currency_code":"USD","in_stock":true},{"title":"Guest\/Spouse Program","offer_id":51986015748320,"sku":null,"price":895.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1368\/9255\/files\/Executive_Roundtable_-_Sonoma.png?v=1776724903"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1368\/9255\/collections\/zweig-acec.png?v=1748376733","url":"https:\/\/zweiggroup.com\/collections\/zweig-group-acec-member-page.oembed?page=2","provider":"Zweig Group","version":"1.0","type":"link"}