Melissa brings 20 plus years of experience in marketing, public relations, and business development to her role as events manager at Zweig Group where she combines knowledge and expertise in planning, creative concept and design, project management, and event management.
With a record of achievement across the whole spectrum of communication channels and audiences, Melissa has proven her effectiveness in understanding market needs and in developing compelling programs and content targeted to both consumer and business-to-business audiences. Melissa’s ability to cultivate mutually beneficial relationships translates into more memorable live events, delighted customers, and successful long-term partnerships.
Before joining Zweig Group, Melissa was the Social Media and Creative Director for the largest auto dealership in the region.
Melissa holds a BA in Journalism with an emphasis in advertising and public relations and a minor in art from the University of Arkansas. She is a certified yoga instructor and teaches at several studios in Northwest Arkansas.
When she’s not planning fabulous events for Zweig Group, you can find her teaching yoga, creating art, volunteering for community events, or spending time with her three children.