Marci is the adult learning strategist and experience designer who drives Zweig Group’s corporate learning division’s direction, goals and policies, including the evolving ‘what’s next’ nature of AEC training and development. Marci helps clients to develop workforce development processes, including: knowledge management, training strategies, technology delivery, and ROI structure.
Marci is well-known in the greater adult-learning community, as a speaker and author for trade publications (e.g., Successful Strategies for Distance Learning); she was recently named a “2018 Changemaker” by MeetingsNet and completed two consecutive terms on ASAE’s Professional Development Section Council. Marci studied Social Work at Bowie State University, completed Seth Godin’s altMBA leadership program and received an Instructional Design Certificate from the Association for Talent Development. Marci holds certificates from ASAE University in Association Management and the Business of Meetings.
Before joining Zweig Group, Marci held dual roles at Society for Marketing Professional Services (SMPS) as Chief Learning Officer and Vice President of Knowledge and Professional Development where she developed deep roots in the AEC industry. At SMPS, she developed adult education initiatives, managed the Certified Professional Services Marketer (CPSM) credentialing program and reimagined face-to-face and online learning offerings. As the Associate Director of Education and Online Training at the Association for Professionals in Infection Control and Epidemiology, she launched an intensive instructor-led virtual lab and revitalized APIC’s online learning program. Marci also served as the Marketing Project Manager for Association of Women’s Health, Obstetric and Neonatal Nurses, and headed organizational development and operations management at International Society for Experimental Hematology, on behalf of SmithBucklin.
Marci began her career as an Education Coordinator at American Gastroenterological Association, co-managing CME credit practices and authoring content course for users in the US and Spain. Outside of work, Marci enjoys reading, creative writing, and spending time with family.