Carla has 37 years’ experience in the AEC industry and is highly respected by clients, former employers, co-workers, and colleagues. After serving as Chief Marketing Officer for NAC Architecture for three years and Global Marketing Director for MG2 Architecture for 10, she was recruited by Core States Group to serve as their Senior Director of Marketing and completed a successful rebrand of the firm. She recently joined Zweig Group to provide training in leadership, marketing, business development, the customer experience, and employee engagement.
Throughout her career, and as the owner of her own consulting firm, Carla has enjoyed training and mentoring others. She has delivered educational programs and presentations for SMPS, AIA, AGC, ACEC, SDA, NAWIC, and has presented numerous in-house training programs. With over 200 seminars, workshops, and presentations to her credit, she has also published numerous articles in national publications and won more than a dozen marketing communication awards for branding, marketing collateral, internal communications, special events—including two back-to-back Zweig Group Best of Show awards for external communications.
She was named a SMPS Fellow 1999, the highest level of achievement in the industry and, in 2018, she was the 27th individual to receive the Weld Coxe Lifetime Marketing Achievement Award, the Society’s highest honor, in recognition for her career achievements, leadership roles, and lasting contributions to the industry.