News & Press Release

    czweig
    January 08, 2020 • czweig

    Zweig Group announces spin off of marketing, branding, and business development firm Elevate Marketing Advisors

    FAYETTEVILLE, AR (January 8, 2020) – Zweig Group is extending its commitment to marketing, business development, and branding services with the expansion of Elevate Marketing Advisors as an affiliated company led by the firm’s Managing Principal & CMO, Doug Parker, FSMPS, CPSM, and Managing Director, Jen Newman, CPSM.

    As your advocate and trusted business advisor, this strategic move deepens Zweig Group’s bench allowing us to apply our collective knowledge of the A/E/C industry – and your firm – to continue providing you with branding, comprehensive marketing communications design services, business development strategy and implementation, and training that differentiate your firm, invigorate your brand, and build relationships that drive business to your bottom line.

    “When Doug and Jen joined Zweig Group in early 2019, we envisioned a day when we could spin off an agency model to support the firm’s clients while remaining true to the firm’s core management advisory services to include research and publications; mergers and acquisitions; strategic planning; executive search; ownership transition; marketing; and valuation,” said Chad Clinehens, PE, president and CEO of Zweig Group.  “With the success we’ve had this year incubating this agency and providing evolved marketing and business development services and training, 2020 just made sense for this launch.”

    The Elevate Marketing Advisors team has more than 100 years collective experience providing marketing, business development, and management services to the A/E/C industry and other professional services. The firm will focus on marketing and business development strategy, integration and training; brand development & invigoration; marketing campaign development & design; comprehensive marketing and business development audits;  market research and analysis; marketing communications planning; pursuit strategy; interview/presentation strategy and coaching; social media strategy and execution; and client experience strategy and implementation.

    “Throughout the past year, the marketing and business development team at Zweig Group has focused on elevating the firm’s brand in the marketplace while delivering strategic services through planning and training to a host of Zweig Group clients across North America,” said Parker.

    “It has been such an honor to be able to help Zweig clients over the past year through marketing and business development strategy, implementation, and training. We look forward to our continued partnership with Zweig, expanding our reach through the spin-off of a marketing-focused agency,” said Newman.

    For more information about Elevate Marketing Advisors, visit elevatemarketingadvisors.com.

     

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    ABOUT ELEVATE MARKETING ADVISORS

    Elevate Market Advisors is a comprehensive marketing, branding, and business development agency specializing in creative, advisory and training services for professional services firms with an emphasis on the A/E/C and legal industries. Driven to help people and firms realize their beyond through relationship, advocacy, and an elevated client experience, at Elevate, we embrace authenticity, reject mediocrity, invest in relationships, deliver with intention, and make it fun.

     


    ABOUT ZWEIG GROUP

    Zweig Group, three times on the Inc 500/5000 list, is the leading research, publishing, and advisory services resource for the A/E/C industry. The firm provides strategy, mergers and acquisitions, business valuation, ownership transition, marketing, financial management, project management, and executive search services. Zweig Group also provides a comprehensive suite of products including industry reports and surveys, executive training, and business conferences covering virtually every aspect of A/E/C firm management.