Marketing Excellence Awards: 2014/2015 Annual Report
Thornton Tomasetti Group, Inc. (New York, NY) – an 850-person structural engineering, façade engineering, sustainability, and multidisciplinary forensics firm – is the third place winner in the Integrated Marketing category of Zweig Group’s 2015 Marketing Excellence Awards for its 2014/2015 Annual Report.
Thornton Tomasetti’s long-range goal is to be the global driver of change and innovation in the industry. To achieve this, they realized that they needed to understand where the industry is going and where they think it should go.
Thornton Tomasetti put together an annual report, which asks where the AEC industry will go in the next 20 years and discusses some possible answers.
The primary purpose of the report was to spark reflection and discussion – both within Thornton Tomasetti and in the AEC industry – of the future of design and construction. A secondary goal was to demonstrate thought leadership and pique the interest of potential clients.
A survey was sent out and people from across Thornton Tomasetti’s 26 offices shared 102 ideas, which were boiled down to seven key trends. The annual report covers the seven trends – with topics ranging from promoting and retaining women in the industry to 3-D printing. The seven ideas were covered in editorial pieces, expert interviews, articles written by technical staff, and roundtable discussions. Members of Thornton Tomasetti staff, clients, industry colleagues, and even competitors were enlisted in these discussions. Full roundtable discussions are available online.
In April, 4,366 hard copies of the report were sent to AEC industry members in 38 countries. Hard copy distribution was focused on decision-makers at client companies and on industry partners. Hard copies were also distributed to every employee.
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