Real Marketing and Branding for AEC Firms

REAL MARKETING AND BRANDING FOR AEC FIRMS is the first real marketing course for AEC firms. Designed to bring clarity and distinction between marketing and sales (Business Development), this course will aid all levels of staff to understand how to market the firm and build the brand in their respective roles. This course is complementary to “AEC Business Development Training,” making the two courses together the ultimate training for driving growth.


The 1-day seminar covers several major areas AEC leaders need to know about firm marketing from the unique perspective of architecture, engineering, and environmental consulting firms, and is presented in tutorial and case study workshop sessions.

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  • Breakfast is provided starting at 7:30am
  • Seminar begins at 8:30am
  • We’ll adjourn no later than 4:00pm


March 9, 2017
Austin, TX

We’ll be at this office location:

2021 E 5th Street
Austin, TX 78702
(second floor conference room)


Surrounding hotels include:

– Hampton Inn & Suites (on E. Riverside Dr)
– Embassy Suites Downtown Town Lake
– Hilton Austin Airport
– Wyndham Garden Austin
– Omni
– Radisson
 July 27, 2017
St. Louis, MO



  • What’s different about business development, marketing, and selling
  • Unique challenges of marketing in a professional services firm
  • How to market and sell a service as a product
  • Opportunities for AEC firms where most go wrong in their marketing
  • Differentiation techniques
  • Branding for AEC firms
  • Growing importance of social and content marketing
  • Marketing strategy and tactics that drive sales and business development success


Anyone who wants to learn about how to better market their architecture, engineering, planning, or environmental firm. Design or technical person who may have contact or a relationship with clients will benefit from learning strategies and techniques to improve their firm’s overall marketing efforts.


4.5 PDHS
4.5 CEUS

Attendees of Real Marketing and Branding for AEC Firms can earn 4.5 PDH / CEUs. Zweig Group seminars are eligible for Professional Development Hours credits and Continuing Education Units. All attendees receive a certificate of completion indicating the number of hours earned during each seminar.


For additional information about these seminars or any other event, please contact Zweig Group Training at 800.466.6275 or