Press Release: December 22, 2010
New Management How-To Book Helps Every Business Manager.
Management From A to Zweig, Revised Edition, is the one book to own if you are serious about your firm’s success.
Want to learn selling secrets from business development pros? It’s in the book. How do you keep up staff morale when the skies are cloudy? It’s in the book. Do morality and ethics matter? It’s all in the book.
Business management guru Mark C. Zweig shares his proven techniques for running a successful firm in more than 750 expert editorials about the A/E/P and environmental consulting industries in his new book, “Management from A to Zweig, Revised Edition.” The tips are applicable to any industry.
It’s the best of his writing from newsletters he’s created on a weekly basis for 19 years.
Plus, the 860-page book comes with Zweig’s guarantee.
“If you have a problem, and you are an architect, engineer, planner, manager in architecture or engineering firm or an environmental scientist, owner or principal in any firm, there’s helpful advice inside this book,” Zweig says.
Zweig, Founder and CEO of ZweigWhite, created and built a two-time listed Inc. 500 management consulting and publishing firm for the A/E/P and environmental consulting industry. He also created many businesses along the way. His tell-it-like-it-is approach to addressing business management topics in the industry makes this book a must-have for anyone in management.
“It’s based on real world advice,” Zweig says. “There’s a difference in the management advice of somebody who’s proved that they can build a successful enterprise verses someone who’s read every book from other experts in management.”
Some examples of Zweig’s tips include, “Transforming Your Firm Through Selling,” “Marketing Ideas Every Firm Can Implement Now,” and “People like People Who Are Responsive.”
ZweigWhite began with $1,000 in initial capital. The business expanded rapidly making money every single year. The success all came from internally generated capital. “Why not learn from the others who have been there before you?” Zweig says.
Mark Zweig’s brutally honest advice guides you to the secrets of business success.
Regardless of how big or small your firm is, the services you offer, or the clients you work with, this volume will address your most pressing management, leadership, and revenue-generating needs. With an all-new Table of Contents and a newly-added Index, referencing the specific topics of interest is easier and faster than ever.
Zweig’s advice is unlimited. Learn business techniques for:
• Organization structure.
• Project management.
• Ownership transition.
• Buying and selling companies.
• Roles of principals.
• How to organize your marketing effort.
• How to improve employee feedback systems.
• How to improve client feedback systems.
Mark Zweig lives and works in Fayetteville, Arkansas. He retired from the daily operations at ZweigWhite at the end of 2004 after selling the company to a Chicago-based private equity firm, but returned as CEO in 2010. Today, he is a sought-after speaker at a wide variety of industry conferences and events and sits on the BODs of several different privately-held international A/E firms. He is an Executive-in-Residence at the Sam W. Walton College of Business at the University of Arkansas where he teaches entrepreneurship, and is on the Dean’s Circle of The Fay Jones School of Architecture at the University of Arkansas. He also owns a successful residential redevelopment firm, Mark Zweig, Inc., also based in Fayetteville.
About ZweigWhite: ZweigWhite is the nation’s leader in enhancing business performance for architecture, engineering, planning, and environmental consulting firms. The ZweigWhite team consists of experts in strategy, mergers and acquisitions, business valuation, ownership transition, human resources management, finance, marketing, market research, project management and project delivery methods who collectively produce a comprehensive suite of products and services, including advisory, consulting, newsletters, industry reports, executive training, business conferences, and more covering virtually every aspect of firm management. The firm is headquartered in Fayetteville, Arkansas, with additional offices in, Chicago, IL, Durham, NC, and Natick, MA. The ownership of ZweigWhite are investors Eli Global and BIA Digital Partners and Mark Zweig, with management including Mark Zweig and Ed Friedrichs. For more information contact Sonya Stout at 479.582.5700, or email@example.com.