Marketing and Business Development

Zweig Group can help your firm develop a winning marketing and business development strategy. We know this industry and know how to help you craft creative strategies for promotion, differentiation, and messaging that is critical for growth.

Your company needs a strong and powerful brand to pull prospective clients and a steady stream of profitable projects toward the firm. Zweig Group works directly with leaders, managers, and marketing teams to define and achieve marketing objectives. We can assist with targeting and positioning in strategic markets, organizational structure and planning process enhancements, conducting primary and secondary market research, and training staff in necessary marketing and business development skills. Zweig Group can also develop and deliver marketing communications campaigns that invigorate the company’s brand and stimulate growth.

Areas of expertise include:

  • Strategic marketing plan development
  • Client perception surveys and feedback analysis
  • Proposal, client interview and presentation assessment and coaching
  • Business development training for principals and technical professionals
  • Re-branding and brand invigoration
  • Website re-design and social media strategy and execution
  • Advertising assistance
  • Video production
  • Comprehensive marketing audits
  • Facilitated marketing strategy sessions
  • CRM systems analysis and implementation
  • Marketing communications campaigns and programs
  • Market and industry research and analysis